The Biomedical &
The Business &About HSTalks
Henry Stewart Talks Ltd (HSTalks) is a leading provider of specially prepared, animated, online, audio-visual lectures, seminar-style talks and case studies for medical schools, business schools, universities and commercial enterprises in over 60 countries around the world. Read more
Based in London, UK, HSTalks publishes two highly regarded collections (The Biomedical & Life Sciences Collection and The Business & Management Collection). They are both available on annual subscription with licences granting unlimited access 24 hours a day every day of the year.
Editors and lecturers are leading world experts and practitioners, including Nobel Laureates, drawn from academia, research institutes, commerce, industry, the professions and government. The collections are continuously expanded and updated and may be easily embedded in online learning environments such as Moodle and Blackboard.
HSTalks is a member of the Henry Stewart Group which has been a leader in providing graduate and continuing professional education in science, business and management for over 40 years through peer reviewed vocational journals, conferences and online education for medical schools, business schools, universities, government and commercial enterprises.
Editors
Prof. Christopher F. Achua
University of Virginia’s College at Wise, USA
University of Virginia’s College at Wise, USA
Mr. Ed Addison
Chairman of Cloud Pharmaceuticals and Adjunct Professor at North Carolina State University, USA
Chairman of Cloud Pharmaceuticals and Adjunct Professor at North Carolina State University, USA
Prof. Rudy Aernoudt
University of Ghent, Belgium
University of Ghent, Belgium
Prof. Ramon J. Aldag
University of Wisconsin-Madison, USA
University of Wisconsin-Madison, USA
Prof. Dr. Karel Allegaert
KU Leuven, Belgium
KU Leuven, Belgium
Prof. Greg M. Allenby
Fisher College of Business, Ohio State University, USA
Fisher College of Business, Ohio State University, USA
Prof. Ilan Alon
School of Economics, College of Management, Israel
School of Economics, College of Management, Israel
Ms. Tess Alps
Thinkbox, UK
Thinkbox, UK
Dr. Allen C. Amason
Georgia Southern University, USA
Georgia Southern University, USA
Prof. Torben J. Andersen
Copenhagen Business School, Denmark
Copenhagen Business School, Denmark
Dr. Maria Arranz
Institute of Psychiatry, King's College London, UK
Institute of Psychiatry, King's College London, UK
Prof. Anthony Atala
Wake Forrest Institute for Regenerative Medicine, USA
Wake Forrest Institute for Regenerative Medicine, USA
Dr. M. Madan Babu
MRC Laboratory of Molecular Biology, UK
MRC Laboratory of Molecular Biology, UK
Prof. Charles Baden-Fuller
Cass Business School, UK
Cass Business School, UK
Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK
Emeritus Professor, University of Strathclyde Business School, UK
Mr. Rob Baldry
Seabrook Marketing Ltd, UK
Seabrook Marketing Ltd, UK
Prof. Peter Barnes
Imperial College London, UK
Imperial College London, UK
Prof. Jean-Claude Baron
Sainte-Anne University Hospital, Paris Cité University, France
Sainte-Anne University Hospital, Paris Cité University, France
Mr. Michael Becker
EVP of Business Development, iLoop Mobile Inc., USA
EVP of Business Development, iLoop Mobile Inc., USA
Mr. Will Beeson
Head of Operations & Innovation, CivilisedBank, UK
Head of Operations & Innovation, CivilisedBank, UK
Dr. Vance Berger
Bethesda, MD, USA
Bethesda, MD, USA
Prof. John Bessant
University of Exeter Business School, UK
University of Exeter Business School, UK
Prof. Ethan Bier
University of California, San Diego, USA
University of California, San Diego, USA
Dr. David Bond
UTS Business School, Australia
UTS Business School, Australia
Mr. Tom Breur
XLNT Consulting, The Netherlands
XLNT Consulting, The Netherlands
Dr. Glen Brodowsky
California State University San Marcos, USA
California State University San Marcos, USA
Prof. Emeritus David Buchanan
Cranfield University School of Management, UK
Cranfield University School of Management, UK
Dr. Ronan Carbery
Cork University Business School, UCC, Ireland
Cork University Business School, UCC, Ireland
Prof. Colin Carnall
Cass Business School, UK
Cass Business School, UK
Ms. Pamela Carvell
Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK
Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK
Prof. Simon Chadwick
Professor of Sport Business Strategy and Marketing, University of Coventry, UK
Professor of Sport Business Strategy and Marketing, University of Coventry, UK
Prof. Martin Christopher
Emeritus Professor of Marketing and Logistics, Cranfield School of Management, UK
Emeritus Professor of Marketing and Logistics, Cranfield School of Management, UK
Prof. Zofia Chrzanowska-Lightowlers
Wellcome Trust Centre for Mitochondrial Research, Newcastle, UK
Wellcome Trust Centre for Mitochondrial Research, Newcastle, UK
Dr. Barbie Clarke
Managing Director, Family Kids and Youth, UK
Managing Director, Family Kids and Youth, UK
Dr. Mike Clayton
Business Author and Educator, UK
Business Author and Educator, UK
Prof. Stewart Clegg
University of Technology Sydney, Australia
University of Technology Sydney, Australia
Dr. Ivan K. Cohen
Richmond University, UK
Richmond University, UK
Prof. Robert P. Cowan
Stanford University School of Medicine, USA
Stanford University School of Medicine, USA
Prof. Charles B. Craver
George Washington University Law School, USA
George Washington University Law School, USA
Prof. Christine Cross
University of Limerick, Ireland
University of Limerick, Ireland
Prof. Stuart Cull-Candy
University College London, UK
University College London, UK
Dr. Gordon Curphy
Curphy Leadership Solutions, USA
Curphy Leadership Solutions, USA
Mr. Phil Cutts
Head of Research, Ad Marketing, The Economist, UK
Head of Research, Ad Marketing, The Economist, UK
Prof. Ann Daly
Newcastle University, UK
Newcastle University, UK
Ms. Helen Day
Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK
Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK
Prof. Nava Dekel
Weizmann Institute of Science, Israel
Weizmann Institute of Science, Israel
Dr. Kenneth P. De Meuse
President, Wisconsin Management Group, USA
President, Wisconsin Management Group, USA
Mr. Jean-François Denault
Marketing Consultant, Canada
Marketing Consultant, Canada
Prof. Bill Donaldson
Aberdeen Business School, The Robert Gordon University, UK
Aberdeen Business School, The Robert Gordon University, UK
Prof. Emeritus Richard Dunford
University of New South Wales, Australia
University of New South Wales, Australia
Prof. Meryem Duygun
Aviva Chair in Risk and Insurance, Nottingham University Business School, UK
Aviva Chair in Risk and Insurance, Nottingham University Business School, UK
Prof. Scott V. Edwards
Harvard University, USA
Harvard University, USA
Prof. Kurt J. Engemann
Iona College, USA
Iona College, USA
Dr. Vasilii Erokhin
Harbin Engineering University, China
Harbin Engineering University, China
Prof. Joel R. Evans
Zarb School of Business, Hofstra University, USA
Zarb School of Business, Hofstra University, USA
Mr. Sunny Faronbi
Managing Partner, Rehoboth Consulting, Inc., USA
Managing Partner, Rehoboth Consulting, Inc., USA
Prof. Gerald W. Feigenson
Cornell University, USA
Cornell University, USA
Dr. Soldano Ferrone
Harvard Medical School, USA
Harvard Medical School, USA
Prof. B. Brett Finlay
University of British Columbia, Canada
University of British Columbia, Canada
Prof. Colin Fisher
Nottingham Business School, UK
Nottingham Business School, UK
Dr. Angelina Fong
The University of Melbourne, Australia
The University of Melbourne, Australia
Dr. Gabor Forgacs
Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada
Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada
Ms. Anne Foster
Director, Strategy and Marketing, Newspaper Marketing Agency, UK
Director, Strategy and Marketing, Newspaper Marketing Agency, UK
Dr. Sarah Fouch
University of Portsmouth, UK
University of Portsmouth, UK
Prof. Robert D. (Bob) Galliers
Bentley University, USA
Bentley University, USA
Prof. David J. Gibson
Southern Illinois University, USA
Southern Illinois University, USA
Prof. Stephen Gillespie
University of St. Andrews, UK
University of St. Andrews, UK
Dr. Martin Goldberg
Birmingham City University, UK
Birmingham City University, UK
Dr. Anne Graham
University of Westminster, UK
University of Westminster, UK
Prof. Robert Grant
Bocconi University, Italy
Bocconi University, Italy
Dr. Sue Greener
University of Brighton, UK
University of Brighton, UK
Prof. Keith Grint
Professor of Public Leadership & Management, University of Warwick, UK
Professor of Public Leadership & Management, University of Warwick, UK
Prof. Anil K. Gupta
University of Maryland, USA
University of Maryland, USA
Prof. Vladimir Hachinski
University of Western Ontario, Canada
University of Western Ontario, Canada
Mr. Michael Hanley
Assistant Professor of Advertising, Ball State University, USA
Assistant Professor of Advertising, Ball State University, USA
Dr. Annmarie Hanlon
Cranfield School of Management, UK
Cranfield School of Management, UK
Prof. John Hardy
Institute of Neurology, University College London, UK
Institute of Neurology, University College London, UK
Dr. Tina Harrison
Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK
Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK
Prof. Danny Hatters
University of Melbourne, Australia
University of Melbourne, Australia
Dr. Edith Heard
Mammalian Developmental Epigenetics Group, Curie Institute, France
Mammalian Developmental Epigenetics Group, Curie Institute, France
Dr. Tim Hearn
University of Cambridge, UK
University of Cambridge, UK
Prof. Carl-Henrik Heldin
Ludwig Institute of Cancer Research, Sweden
Ludwig Institute of Cancer Research, Sweden
Ms. Rowena Hennigan
TU Dublin, Ireland
TU Dublin, Ireland
Prof. Alexander Himme
Kühne Logistics University, Germany
Kühne Logistics University, Germany
Dr. Simon Holden
Addenbrooke’s Hospital, Cambridge, UK
Addenbrooke’s Hospital, Cambridge, UK
Prof. David Hood
York University, Canada
York University, Canada
Prof. Steve Humphries
University College London, UK
University College London, UK
Ms. Sue Hutchinson
University of the West of England, UK
University of the West of England, UK
Mr. Andrew Ingram
Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK
Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK
Prof. Paula Jarzabkowski
Cass Business School, City, University of London, UK
Cass Business School, City, University of London, UK
Prof. Jaishri Jethwaney
Senior Research Fellow at the Institute for Studies in Industrial Development, India
Senior Research Fellow at the Institute for Studies in Industrial Development, India
Prof. Charles M. Kahn
Bailey Professor of Finance and Professor of Economics, University of Illinois, USA
Bailey Professor of Finance and Professor of Economics, University of Illinois, USA
Prof. Yibin Kang
Princeton University, USA
Princeton University, USA
Prof. Dave Ketchen
Auburn University, USA
Auburn University, USA
Dr. Margaret Konkel
Radford University, USA
Radford University, USA
Prof. Konstantin Korotov
European School of Management and Technology (ESMT), Germany
European School of Management and Technology (ESMT), Germany
Prof. Peter Kotanko
Renal Research Institute, USA
Renal Research Institute, USA
Prof. Dr. Jérôme L. Kreuser
Executive Director and Founder, The RisKontrol Group GmbH, Switzerland
Executive Director and Founder, The RisKontrol Group GmbH, Switzerland
Dr. Rajesh Kumar
University of Nottingham, UK
University of Nottingham, UK
Prof. Matthew Lambon-Ralph
University of Manchester, UK
University of Manchester, UK
Prof. Lewis Lanier
University of California, San Francisco, USA
University of California, San Francisco, USA
Prof. Leora Lanz
Boston University School of Hospitality, USA
Boston University School of Hospitality, USA
Mr. Paul Lashmar
Brunel University, UK
Brunel University, UK
Prof. Derek Law
University of Strathclyde, UK
University of Strathclyde, UK
Ms. Andrea Learned
Founder, Learned On, LLC, USA
Founder, Learned On, LLC, USA
Dr. Kenneth Le Meunier-FitzHugh
Visiting Fellow, University of Warwick, UK
Visiting Fellow, University of Warwick, UK
Mr. Max Lenderman
GMR Marketing, Canada
GMR Marketing, Canada
Dr. Barry Leventhal
BarryAnalytics Ltd, UK
BarryAnalytics Ltd, UK
Prof. Francesca Levi-Schaffer
Institute for Drug Research, School of Pharmacy, Faculty of Medicine, The Hebrew University of Jerusalem, Israel
Institute for Drug Research, School of Pharmacy, Faculty of Medicine, The Hebrew University of Jerusalem, Israel
Prof. Patrick A. Lewis
University of Reading, UK
University of Reading, UK
Prof. Jaime Luque
ESCP Europe, Spain
ESCP Europe, Spain
Prof. Robert Lussier
Springfield College, USA
Springfield College, USA
Mr. Harry Macdivitt
Director, Axia Value Solutions Ltd, UK
Director, Axia Value Solutions Ltd, UK
Prof. Eamonn Maher
University of Cambridge, UK
University of Cambridge, UK
Mr. Andrew Marsden
Founder, Andrew Marsden Consulting, UK
Founder, Andrew Marsden Consulting, UK
Prof. Donald Mayer
University of Denver, USA
University of Denver, USA
Prof. James McClelland
Stanford University, USA
Stanford University, USA
Mr. Rob McCusker
The Australian Institute of Criminology, Australia
The Australian Institute of Criminology, Australia
Prof. Emeritus John F. McDonald
University of Illinois Chicago, USA
University of Illinois Chicago, USA
Dr. Michael McDonald
Fairfield University and Morning Investments, USA
Fairfield University and Morning Investments, USA
Mr. Danny Meadows-Klue
Founder and CEO, Digital Strategy Consulting Ltd, UK
Founder and CEO, Digital Strategy Consulting Ltd, UK
Prof. Anne-Laure Mention
RMIT University, Australia
RMIT University, Australia
Prof. John T. Mentzer
Chancellor's Professor, The University of Tennessee, USA
Chancellor's Professor, The University of Tennessee, USA
Prof. Marek Michalak
University of Alberta, Canada
University of Alberta, Canada
Dr. Pietro Micheli
Warwick Business School, UK
Warwick Business School, UK
Prof. Giovanni Battista Migliori
WHO Collaborating Centre for TB, Italy
WHO Collaborating Centre for TB, Italy
Prof. Jonathan Millar
University of Warwick, UK
University of Warwick, UK
Prof. David Molyneux, CMG
Liverpool School of Tropical Medicine, UK
Liverpool School of Tropical Medicine, UK
Dr. Huw Morgan
Alliance Manchester Business School, UK
Alliance Manchester Business School, UK
Dr. Josh Morton
University of Leeds, UK
University of Leeds, UK
Mr. Giles D. Moss
Founder, Pharma Brand Logic, Belgium
Founder, Pharma Brand Logic, Belgium
Prof. Emeritus Bernard Moxham
Cardiff University, UK
Cardiff University, UK
Mr. Roddy Mullin
Helmsmen Business Consultants, UK
Helmsmen Business Consultants, UK
Prof. Luigi Naldini
Vita - Salute San Raffaele University School of Medicine, Italy
Vita - Salute San Raffaele University School of Medicine, Italy
Prof. Randolph Nesse
University of Michigan, USA
University of Michigan, USA
Prof. Ilan Noy
Victoria University of Wellington, New Zealand
Victoria University of Wellington, New Zealand
Prof. Anthony O'Hagan
The University of Sheffield, UK
The University of Sheffield, UK
Dr. Jeroen Oskam
Hotelschool The Hague, The Netherlands
Hotelschool The Hague, The Netherlands
Prof. Peter Palese
Mount Sinai School of Medicine, USA
Mount Sinai School of Medicine, USA
Prof. Stan Paliwoda
Professor of Marketing, University of Strathclyde, UK
Professor of Marketing, University of Strathclyde, UK
Prof. Vladimir Parpura
University of Alabama at Birmingham, USA
University of Alabama at Birmingham, USA
Dr. Andreas Pick
Sinopia Research Fellow, University of Cambridge, UK
Sinopia Research Fellow, University of Cambridge, UK
Mr. Claudiu Popa
Informatica Corporation, Canada
Informatica Corporation, Canada
Dr. Darren Prokop
University of Alaska Anchorage, USA
University of Alaska Anchorage, USA
Dr. Christina Quinlan
Technological University Dublin, Ireland
Technological University Dublin, Ireland
Dr. Sangaralingam Ramesh
University College London, UK
University College London, UK
Prof. Raghavendra Rau
University of Cambridge, UK
University of Cambridge, UK
Dr. Mario Raviglione
University of Milan, Italy
University of Milan, Italy
Ms. Theresa Regli
The Real Story Group, USA/UK, UK
The Real Story Group, USA/UK, UK
Dr. Jonathan Reynolds
Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK
Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK
Prof. Nadine Roijakkers
Open University of The Netherlands, The Netherlands
Open University of The Netherlands, The Netherlands
Prof. Peter E. Rossi
Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, University of Chicago, USA
Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, University of Chicago, USA
Prof. J. Edward Russo
Cornell University, USA
Cornell University, USA
Dr. Stephen E. Satchell
Trinity College, University of Cambridge, UK
Trinity College, University of Cambridge, UK
Dr. Julie Schaffner
Tufts University, USA
Tufts University, USA
Prof. Gregory Schultz
University of Florida, USA
University of Florida, USA
Prof. David Seidl
University of Zurich, Switzerland
University of Zurich, Switzerland
Prof. Donald E. Sexton
Columbia University, USA
Columbia University, USA
Dr. Revital Shamri
Institute for Drug Research, School of Pharmacy, Faculty of Medicine, The Hebrew University of Jerusalem, Israel
Institute for Drug Research, School of Pharmacy, Faculty of Medicine, The Hebrew University of Jerusalem, Israel
Prof. Scott Shane
A. Malachi Mixon III Professor of Entrepreneurial Studies, Case Western Reserve University, USA
A. Malachi Mixon III Professor of Entrepreneurial Studies, Case Western Reserve University, USA
Prof. Robert Shaw
Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK
Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK
Prof. Jeremy Short
University of North Texas, USA
University of North Texas, USA
Prof. Yu Shyr
Vanderbilt University Medical Center, USA
Vanderbilt University Medical Center, USA
Dr. Alec Simpson
School of Biomedical Sciences, University of Liverpool, UK
School of Biomedical Sciences, University of Liverpool, UK
Mr. Peter Sleight
Partner, Target Market Consultancy, UK
Partner, Target Market Consultancy, UK
Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA
Haub School of Business, Saint Joseph's University, Philadelphia, USA
Mr. Mariusz Soltanifar
Hanze International Business School, The Netherlands
Hanze International Business School, The Netherlands
Prof. J. David Spence
Western University, Canada
Western University, Canada
Ms. Ann Marie Stagg
Contact Center Management Association, UK
Contact Center Management Association, UK
Mr. John Stanton
Association of Business to Business Agencies, UK
Association of Business to Business Agencies, UK
Mr. Dick Stroud
Managing Director, 20plus30, UK
Managing Director, 20plus30, UK
Prof. Andrew Sturdy
University of Bristol, UK
University of Bristol, UK
Dr. Manj Subiah R.
Executive Coach, South Africa
Executive Coach, South Africa
Dr. Kyra Leigh Sutton
Rutgers University, USA
Rutgers University, USA
Prof. Helene Tenzer
LMU Munich School of Management, Germany
LMU Munich School of Management, Germany
Prof. Michael Thomas
Strathclyde University, UK
Strathclyde University, UK
Prof. Joseph Tidd
University of Sussex, UK
University of Sussex, UK
Prof. Vladimir P. Torchilin
Northeastern University, USA
Northeastern University, USA
Prof. Mariano Torras
Adelphi University, USA
Adelphi University, USA
Dr. Gina Touch Mercer
University of Arizona College of Medicine - Phoenix, USA
University of Arizona College of Medicine - Phoenix, USA
Prof. George Tovstiga
EDHEC Business School, France
EDHEC Business School, France
Prof. Jan A. Van Mieghem
Kellogg School of Management, Northwestern University, USA
Kellogg School of Management, Northwestern University, USA
Ms. Annette Vendelbo
CEO of Xvoto and Agile Specialist, Denmark
CEO of Xvoto and Agile Specialist, Denmark
Prof. Alexei Verkhratsky
University of Manchester, UK
University of Manchester, UK
Dr. Jukka Vesala
Deputy Director General, Finnish FSA, Finland
Deputy Director General, Finnish FSA, Finland
Dr. Kellie Vincent
University of Bedfordshire Business School, UK
University of Bedfordshire Business School, UK
Prof. Fred Volkmar
Yale University School of Medicine, USA
Yale University School of Medicine, USA
Dr. Ruth Wageman
Harvard University, USA
Harvard University, USA
Prof. Herman Waldmann
University of Oxford, UK
University of Oxford, UK
Prof. Andrew Ward
Lehigh University, USA
Lehigh University, USA
Prof. Adrian Wilkinson
Director, Center for Work, Organization and Wellbeing Griffith Business School, Australia
Director, Center for Work, Organization and Wellbeing Griffith Business School, Australia
Mr. Eric Wilson
The Institute of Business Forecasting and Planning, USA
The Institute of Business Forecasting and Planning, USA
Prof. Hugh Wilson
Professor of Strategic Marketing, Cranfield School of Management, UK
Professor of Strategic Marketing, Cranfield School of Management, UK
Mr. Morgen Witzel
Honorary Senior Fellow, University of Exeter Business School and Senior Consultant, The Winthrop Group, UK
Honorary Senior Fellow, University of Exeter Business School and Senior Consultant, The Winthrop Group, UK
Dr. Caroline Wright
Cambridge Consultants Ltd.
Cambridge Consultants Ltd.
Prof. Walter Wymer
University of Lethbridge, Canada
University of Lethbridge, Canada
Dr. Ian Yeoman
Associate Professor of Tourism Management, Victoria University of Wellington, New Zealand
Associate Professor of Tourism Management, Victoria University of Wellington, New Zealand
Mr. Alan Zucker
Founding Principal, Project Management Essentials, USA
Founding Principal, Project Management Essentials, USA
Contact Information
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Tel: +44 207 092 3480 (08:30 - 17:30 GMT)
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Tel: +44 207 092 3480 (08:30 - 17:30 GMT)
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Henry Stewart Talks Ltd.
Ruskin House
40/41 Museum Street
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United Kingdom
Tel: +44 207 092 3480
Fax: +44 207 404 2081
Company Registration Number: 04833828 (England and Wales).
Country of Publication
Henry Stewart Talks Ltd. is an online publishing
company operating in London, United Kingdom.