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Marketing & Sales

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Prof. Noel Capon
Columbia University, USA

Mr. Roddy Mullin
Helmsmen Business Consultants, UK

Prof. Kevin Ibeh
Pro Vice Master (International), Birkbeck, University of London, UK

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Dr. Annmarie Hanlon
Cranfield School of Management, UK

Mr. Jean-François Denault
Marketing Consultant, Canada

Prof. Linda Scott
University of Oxford, UK

Prof. Demetris Vrontis
Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Prof. Lynn R. Kahle
University of Oregon, USA

Prof. Judy Zaichkowsky
Beedie School of Business, Simon Fraser University, Canada

Dr. Annmarie Hanlon
Cranfield School of Management, UK

Ms. Jan Ward
Corrotherm International Ltd

Mr. Drew Neisser
CEO and Founder, Renegade, USA

Mr. Rick Turner
The BIG Sheep, UK

The Purpose Economy

Mr. Mariusz Soltanifar
Hanze International Business School, The Netherlands

Marketing Strategy

Mr. Jean-François Denault
Marketing Consultant, Canada

Tourism Marketing

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Global Branding Strategies

Prof. Donald E. Sexton
Columbia University, USA

Planning and Implementing a Retail Strategy

Prof. Joel R. Evans
Zarb School of Business, Hofstra University, USA

Why We Buy: Understanding Consumer Behavior

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Principles of Marketing

Guidelines for effective practice

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Modern Brand Management

Fundamentals and latest thinking

Mr. Andrew Marsden
Founder, Andrew Marsden Consulting, UK

The Changing Role of Sales and Salespeople

How to develop a long lasting relationship with your cust...

Prof. Bill Donaldson
Aberdeen Business School, The Robert Gordon University, UK

Digital Marketing Best Practice

Fundamentals of strategy and practice

Dr. Dave Chaffey
Director, Marketing Insights Limited, UK

Communicating to the Young Consumer

Relating to children and young people in an effective and...

Dr. Barbie Clarke
Managing Director, Family Kids and Youth, UK

Bayesian Analysis in Marketing

A breakthrough in customer analytics

Prof. Greg M. Allenby,
Prof. Peter E. Rossi

Marketing to Women

Understanding how women buy and how to gain your share of...

Ms. Andrea Learned
Founder, Learned On, LLC, USA

Exporting, International and Global Marketing Management

Beyond the fundamentals

Prof. Stan Paliwoda
Professor of Marketing, University of Strathclyde, UK

Practical Pricing and Revenue Management

Fundamentals and practical applications

Dr. Ian Yeoman
Associate Professor of Tourism Management, Victoria University of Wellington, New Zealand

Online Advertising

How to use new digital tools and connect more effectively...

Mr. Danny Meadows-Klue
Founder and CEO, Digital Strategy Consulting Ltd, UK

Nonprofit and Voluntary Sector Marketing

How to use communication effectively to connect with supp...

Prof. Walter Wymer
University of Lethbridge, Canada

From theory to practice and all the latest trends

Ms. Helen Day
Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Magazine and Newspaper Advertising

How to harness the power of two dynamic and influential m...

Mr. Phil Cutts,
Ms. Anne Foster

Experiential Marketing

Shaping the future of global brands

Mr. Max Lenderman
GMR Marketing, Canada

Airport Marketing

Latest Thinking on Gaining a Competitive Edge

Dr. Anne Graham
University of Westminster, UK

Branding and Product Specialization in Hotels

Why and how to brand hotels to maximize their business po...

Dr. Gabor Forgacs
Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Marketing Hotels

Addressing the unique challenges of marketing hotels

Ms. Pamela Carvell
Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Mobile Marketing

How to leverage the mobile channel for marketing

Mr. Michael Becker,
Mr. Michael Hanley

Marketing to the Older Consumer

Techniques to target the fastest growing population demog...

Mr. Dick Stroud
Managing Director, 20plus30, UK

Retail Marketing

The marketing issues facing a fast-changing sector

Dr. Jonathan Reynolds
Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

TV Advertising in the UK

The art of engaging viewers and creating successful adver...

Ms. Tess Alps
Thinkbox, UK

Pharmaceutical Marketing

Latest insights, challenges, solutions and trends

Mr. Giles D. Moss
Founder, Pharma Brand Logic, Belgium

Contact Center Management

How to succeed in today's dynamic environment

Ms. Ann Marie Stagg
Contact Center Management Association, UK

Multichannel Marketing

Exploiting a business goldmine

Prof. Hugh Wilson
Professor of Strategic Marketing, Cranfield School of Management, UK

B2B Advertising

The strategy, theory, techniques and possibilities of bui...

Mr. John Stanton
Association of Business to Business Agencies, UK

Financial Services Marketing

The role and power of marketing in the financial environment

Dr. Tina Harrison
Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Prof. Michael J. Baker

Emeritus Professor, University of Strathclyde Business School, UK

Mrs. Red Barrington

Director, Red Star Digital, UK

Mr. Thomas Kolster

Director at Goodvertising Agency, Denmark

Ms. Caroline Chen

Downtown Partners, USA

Ms. Andrea Nicholas

Green Business, UK

Prof. Noel Capon

Columbia University, USA

Dr. Barbie Clarke

Managing Director, Family Kids and Youth, UK

Dr. Eric Siegel

Founder, Predictive Analytics World, USA

Dr. Annmarie Hanlon

Cranfield School of Management, UK

Mr. Mariusz Soltanifar

Hanze International Business School, The Netherlands

Prof. Ruth P. Stevens

NYU Stern School of Business, USA

Prof. Kevin Ibeh

Pro Vice Master (International), Birkbeck, University of London, UK

Prof. Gillian Hogg

Heriot-Watt University, UK

Mr. Martin Roll

Venture Republic, Singapore

Ms. Amara Humphry

Abl Schools, USA

Prof. Bertil Hultén

Linneaus School of Business and Economics, Linnaeus University, Sweden

Mr. John Newton

Group Marketing Director, ClickThrough Marketing, UK

Mrs. Annette Kerlin

Head of Customer Experience, Nationwide Building Society, UK

Ms. Kuda Makuzwa

Anaya Honey, Zimbabwe

Prof. Demetris Vrontis

Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus

Prof. Rebekah Russell-Bennett

Queensland University of Technology, Australia

Mr. Jean-François Denault

Marketing Consultant, Canada

Prof. Robert F. Lauterborn

University of North Carolina, USA

Ms. Charlotte Pearce

CEO and Founder, Inkpact, UK

Journal of Brand Strategy

Journal of Digital & Social Media Marketing

Journal of Cultural Marketing Strategy

Applied Marketing Analytics

Journal of Digital Media Management

Journal of Education Advancement & Marketing

Journal of Data Protection & Privacy