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Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations

Marketing & Sales

  • 489
    Talks
  • 40
    Series
  • 406
    Experts
  • 7
    Journals

Featured Talks

  • Lectures
  • Case Studies
  • View All  Featured Talks
View All  
Research for marketing Research for marketing
47 min
  • Prof. Michael J. Baker
  • Emeritus Professor, University of Strathclyde Business School, UK
Strategic marketing: the six imperatives Strategic marketing: the six imperatives
38 min
  • Prof. Noel Capon
  • Columbia University, USA
Motivation and self-concept Motivation and self-concept
50 min
  • Prof. Judy Zaichkowsky
  • Beedie School of Business, Simon Fraser University, Canada
International marketing International marketing
59 min
  • Prof. Kevin Ibeh
  • Pro Vice Master (International), Birkbeck, University of London, UK
Managing marketing in a crisis Managing marketing in a crisis
31 min
  • Dr. Annmarie Hanlon
  • Cranfield School of Management, UK
Shoppernomics: understanding the structure for marketing co… Shoppernomics: understanding the structure for marketing communications
21 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK
Qualitative data analysis Qualitative data analysis
34 min
  • Mr. Jean-François Denault
  • Marketing Consultant, Canada
Gender and consumption Gender and consumption
38 min
  • Prof. Linda Scott
  • University of Oxford, UK
International marketing planning: adaptation and standardis… International marketing planning: adaptation and standardisation
34 min
  • Prof. Demetris Vrontis
  • Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus
The marketing mix The marketing mix
41 min
  • Prof. Michael J. Baker
  • Emeritus Professor, University of Strathclyde Business School, UK
Social values and cross-cultural factors in consumer behavi… Social values and cross-cultural factors in consumer behavior
24 min
  • Prof. Lynn R. Kahle
  • University of Oregon, USA
Consumer behavior: why we buy Consumer behavior: why we buy
72 min
  • Prof. Michael R. Solomon
  • Haub School of Business, Saint Joseph's University, Philadelphia, USA
Digital strategy Digital strategy
64 min
  • Dr. Annmarie Hanlon
  • Cranfield School of Management, UK
Building a brand Building a brand
17 min
  • Ms. Jan Ward
  • Corrotherm International Ltd
4 traits of successful marketers 4 traits of successful marketers
36 min
  • Mr. Drew Neisser
  • CEO and Founder, Renegade, USA
Tourism is a people business Tourism is a people business
37 min
  • Mr. Rick Turner
  • The BIG Sheep, UK

Series

  • Released
  • View All  Series
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Series
Key Concepts: Marketing
9 lectures
Series
Research Methodologies for Application in Business
7 lectures
Series
The Purpose Economy
10 lectures
Series
Marketing Strategy
7 lectures
Series
Tourism Marketing
7 lectures
Series
Global Branding Strategies
5 lectures
Series
Planning and Implementing a Retail Strategy
10 lectures
Series
Why We Buy: Understanding Consumer Behavior
19 lectures
Series
Principles of Marketing
Guidelines for effective practice
34 lectures
Series
Modern Brand Management
Fundamentals and latest thinking
9 lectures
Series
The Role of Salespeople
How to develop a long lasting relationship with your custom…
9 lectures
Series
Digital Marketing Best Practice
Fundamentals of strategy and practice
19 lectures
Series
Communicating to the Young Consumer
Relating to children and young people in an effective and r…
9 lectures
Series
Bayesian Analysis in Marketing
A breakthrough in customer analytics
23 lectures
Series
Marketing to Women
Understanding how women buy and how to gain your share of t…
8 lectures
Series
Exporting, International and Global Marketing Management
Beyond the fundamentals
23 lectures
Series
Practical Pricing and Revenue Management
Fundamentals and practical applications
18 lectures
Series
Nonprofit and Voluntary Sector Marketing
How to use communication effectively to connect with suppor…
10 lectures
Series
Sponsorship
From theory to practice and all the latest trends
10 lectures
Series
Experiential Marketing
Shaping the future of global brands
7 lectures
Series
Airport Marketing
Latest Thinking on Gaining a Competitive Edge
9 lectures
Series
Branding and Product Specialization in Hotels
Why and how to brand hotels to maximize their business pote…
8 lectures
Series
Marketing Hotels
Addressing the unique challenges of marketing hotels
7 lectures
Series
Mobile Marketing
How to leverage the mobile channel for marketing
11 lectures
Series
Marketing to the Older Consumer
Techniques to target the fastest growing population demogra…
6 lectures
Series
Retail Marketing
The marketing issues facing a fast-changing sector
10 lectures
Series
TV Advertising in the UK
The art of engaging viewers and creating successful adverti…
10 lectures
Series
Pharmaceutical Marketing
Latest insights, challenges, solutions and trends
7 lectures
Series
Contact Center Management
How to succeed in today's dynamic environment
26 lectures
Series
Multichannel Marketing
Exploiting a business goldmine
8 lectures
Series
B2B Advertising
The strategy, theory, techniques and possibilities of build…
6 lectures
Series
Financial Services Marketing
The role and power of marketing in the financial environment
11 lectures


Experts

  • View All  Experts
View All  
Ms. Caroline Chen
Downtown Partners, USA
Prof. Claus D. Jacobs
University of St. Gallen, Switzerland
Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark
Mr. Drew Neisser
CEO and Founder, Renegade, USA
Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA
Ms. Jan Ward
Corrotherm International Ltd
Prof. Robert F. Lauterborn
University of North Carolina, USA
Dr. Annmarie Hanlon
Cranfield School of Management, UK
Mr. James R. Gregory
CoreBrand, USA
Prof. Lynn R. Kahle
University of Oregon, USA
Prof. Linda Scott
University of Oxford, UK
Prof. Judy Zaichkowsky
Beedie School of Business, Simon Fraser University, Canada
Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK
Prof. T.C. Melewar
Professor of Marketing and Strategy, Brunel University, UK
Prof. Nigel Piercy
Warwick Business School, UK
Mr. Richard Sedley
Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK
Prof. Gerard Hastings
Professor of Social Marketing, Stirling University, UK
Prof. Lisa Peñaloza
Kedge Business School, France
Prof. Allan J. Kimmel
ESCP Europe, France
Dr. Simone Kurtzke
Robert Gordon University, UK
Prof. Bella DePaulo
Visiting Professor, University of California, USA
Mr. Rob Baldry
Seabrook Marketing Ltd, UK
Prof. Donald E. Sexton
Columbia University, USA
Dr. Nükhet Vardar
Founder, El Izi Communications Consultancy, UK

Journals

cover image, Journal of Brand Strategy

Journal of Brand Strategy

cover image, Journal of Digital & Social Media Marketing

Journal of Digital & Social Media Marketing

cover image, Journal of Digital Media Management

Journal of Digital Media Management

cover image, Applied Marketing Analytics: The Peer-Reviewed Journal

Applied Marketing Analytics: The Peer-Reviewed Journal

cover image, Journal of Data Protection & Privacy

Journal of Data Protection & Privacy

cover image, Journal of Cultural Marketing Strategy

Journal of Cultural Marketing Strategy

cover image, Journal of Education Advancement & Marketing

Journal of Education Advancement & Marketing



The Business & Management Collection

  • ISSN: 2059-7177
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