Marketing & Sales

47 min

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

38 min

Prof. Noel Capon
Columbia University, USA

50 min

Prof. Judy Zaichkowsky
Beedie School of Business, Simon Fraser University, Canada

59 min

Prof. Kevin Ibeh
Pro Vice Master (International), Birkbeck, University of London, UK

31 min

Dr. Annmarie Hanlon
Cranfield School of Management, UK

Audio Interview

22 min

Dr. Eric Siegel
Founder, Predictive Analytics World, USA

34 min

Mr. Jean-François Denault
Marketing Consultant, Canada

38 min

Prof. Linda Scott
University of Oxford, UK

34 min

Prof. Demetris Vrontis
Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus

41 min

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

24 min

Prof. Lynn R. Kahle
University of Oregon, USA

21 min

Mr. Roddy Mullin
Helmsmen Business Consultants, UK

64 min

Dr. Annmarie Hanlon
Cranfield School of Management, UK

17 min

Ms. Jan Ward
Corrotherm International Ltd

36 min

Mr. Drew Neisser
CEO and Founder, Renegade, USA

37 min

Mr. Rick Turner
The BIG Sheep, UK

The Purpose Economy

10 lectures

Mr. Mariusz Soltanifar
Hanze International Business School, The Netherlands

Marketing Strategy

7 lectures

Mr. Jean-François Denault
Marketing Consultant, Canada

Tourism Marketing

7 lectures

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Global Branding Strategies

5 lectures

Prof. Donald E. Sexton
Columbia University, USA

Planning and Implementing a Retail Strategy

10 lectures

Prof. Joel R. Evans
Zarb School of Business, Hofstra University, USA

Why We Buy: Understanding Consumer Behavior

19 lectures

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Principles of Marketing

Guidelines for effective practice

34 lectures

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Modern Brand Management

Fundamentals and latest thinking

9 lectures

Mr. Andrew Marsden
Founder, Andrew Marsden Consulting, UK

The Role of Salespeople

How to develop a long lasting relationship with your custom…

9 lectures

Prof. Bill Donaldson
Aberdeen Business School, The Robert Gordon University, UK

Digital Marketing Best Practice

Fundamentals of strategy and practice

18 lectures

Dr. Annmarie Hanlon
Cranfield School of Management, UK

Communicating to the Young Consumer

Relating to children and young people in an effective and r…

9 lectures

Dr. Barbie Clarke
Managing Director, Family Kids and Youth, UK

Bayesian Analysis in Marketing

A breakthrough in customer analytics

23 lectures

Prof. Greg M. Allenby,
Prof. Peter E. Rossi

Marketing to Women

Understanding how women buy and how to gain your share of t…

8 lectures

Ms. Andrea Learned
Founder, Learned On, LLC, USA

Exporting, International and Global Marketing Management

Beyond the fundamentals

23 lectures

Prof. Stan Paliwoda
Professor of Marketing, University of Strathclyde, UK

Practical Pricing and Revenue Management

Fundamentals and practical applications

18 lectures

Dr. Ian Yeoman
Associate Professor of Tourism Management, Victoria University of Wellington, New Zealand

Nonprofit and Voluntary Sector Marketing

How to use communication effectively to connect with suppor…

10 lectures

Prof. Walter Wymer
University of Lethbridge, Canada

Sponsorship

From theory to practice and all the latest trends

10 lectures

Ms. Helen Day
Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Magazine and Newspaper Advertising

How to harness the power of two dynamic and influential med…

8 lectures

Mr. Phil Cutts,
Ms. Anne Foster

Experiential Marketing

Shaping the future of global brands

7 lectures

Mr. Max Lenderman
GMR Marketing, Canada

Airport Marketing

Latest Thinking on Gaining a Competitive Edge

9 lectures

Dr. Anne Graham
University of Westminster, UK

Branding and Product Specialization in Hotels

Why and how to brand hotels to maximize their business pote…

8 lectures

Dr. Gabor Forgacs
Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Marketing Hotels

Addressing the unique challenges of marketing hotels

7 lectures

Ms. Pamela Carvell
Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Mobile Marketing

How to leverage the mobile channel for marketing

11 lectures

Mr. Michael Becker,
Mr. Michael Hanley

Marketing to the Older Consumer

Techniques to target the fastest growing population demogra…

6 lectures

Mr. Dick Stroud
Managing Director, 20plus30, UK

Retail Marketing

The marketing issues facing a fast-changing sector

10 lectures

Dr. Jonathan Reynolds
Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

TV Advertising in the UK

The art of engaging viewers and creating successful adverti…

10 lectures

Ms. Tess Alps
Thinkbox, UK

Pharmaceutical Marketing

Latest insights, challenges, solutions and trends

7 lectures

Mr. Giles D. Moss
Founder, Pharma Brand Logic, Belgium

Contact Center Management

How to succeed in today's dynamic environment

26 lectures

Ms. Ann Marie Stagg
Contact Center Management Association, UK

Multichannel Marketing

Exploiting a business goldmine

8 lectures

Prof. Hugh Wilson
Professor of Strategic Marketing, Cranfield School of Management, UK

B2B Advertising

The strategy, theory, techniques and possibilities of build…

6 lectures

Mr. John Stanton
Association of Business to Business Agencies, UK

Financial Services Marketing

The role and power of marketing in the financial environment

11 lectures

Dr. Tina Harrison
Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Radio Advertising

How it works and how to optimize it

7 lectures

Mr. Andrew Ingram
Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Ms. Caroline Chen

Downtown Partners, USA

Prof. Claus D. Jacobs

University of St. Gallen, Switzerland

Prof. Svend Hollensen

Associate Professor of International Marketing, University of Southern Denmark, Denmark

Mr. Drew Neisser

CEO and Founder, Renegade, USA

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Ms. Jan Ward

Corrotherm International Ltd

Prof. Robert F. Lauterborn

University of North Carolina, USA

Dr. Annmarie Hanlon

Cranfield School of Management, UK

Mr. James R. Gregory

CoreBrand, USA

Prof. Lynn R. Kahle

University of Oregon, USA

Prof. Linda Scott

University of Oxford, UK

Prof. Judy Zaichkowsky

Beedie School of Business, Simon Fraser University, Canada

Prof. Michael J. Baker

Emeritus Professor, University of Strathclyde Business School, UK

Prof. T.C. Melewar

Professor of Marketing and Strategy, Brunel University, UK

Prof. Nigel Piercy

Warwick Business School, UK

Mr. Richard Sedley

Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK

Prof. Gerard Hastings

Professor of Social Marketing, Stirling University, UK

Prof. Lisa Peñaloza

Kedge Business School, France

Prof. Allan J. Kimmel

ESCP Europe, France

Dr. Simone Kurtzke

Robert Gordon University, UK

Prof. Bella DePaulo

Visiting Professor, University of California, USA

Mr. Rob Baldry

Seabrook Marketing Ltd, UK

Prof. Donald E. Sexton

Columbia University, USA

Dr. Nükhet Vardar

Founder, El Izi Communications Consultancy, UK

Journal of Digital & Social Media Marketing

Journal of Brand Strategy

Applied Marketing Analytics: The Peer-Reviewed Journal

Journal of Cultural Marketing Strategy

Journal of Digital Media Management

Journal of Education Advancement & Marketing

Journal of Data Protection & Privacy

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Marketing & Sales