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Marketing & Sales

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Prof. Noel Capon
Columbia University, USA

Prof. Judy Zaichkowsky
Beedie School of Business, Simon Fraser University, Canada

Prof. Kevin Ibeh
Pro Vice Master (International), Birkbeck, University of London, UK

Dr. Annmarie Hanlon
Cranfield School of Management, UK

Mr. Roddy Mullin
Helmsmen Business Consultants, UK

Mr. Jean-François Denault
Marketing Consultant, Canada

Prof. Linda Scott
University of Oxford, UK

Prof. Demetris Vrontis
Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Prof. Lynn R. Kahle
University of Oregon, USA

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Dr. Annmarie Hanlon
Cranfield School of Management, UK

Ms. Jan Ward
Corrotherm International Ltd

Mr. Drew Neisser
CEO and Founder, Renegade, USA

Mr. Rick Turner
The BIG Sheep, UK

Key Concepts: Marketing

Research Methodologies for Application in Business

The Purpose Economy

Marketing Strategy

Tourism Marketing

Global Branding Strategies

Planning and Implementing a Retail Strategy

Why We Buy: Understanding Consumer Behavior

Principles of Marketing

Guidelines for effective practice

Modern Brand Management

Fundamentals and latest thinking

The Role of Salespeople

How to develop a long lasting relationship with your custom…

Digital Marketing Best Practice

Fundamentals of strategy and practice

Communicating to the Young Consumer

Relating to children and young people in an effective and r…

Bayesian Analysis in Marketing

A breakthrough in customer analytics

Marketing to Women

Understanding how women buy and how to gain your share of t…

Exporting, International and Global Marketing Management

Beyond the fundamentals

Practical Pricing and Revenue Management

Fundamentals and practical applications

Nonprofit and Voluntary Sector Marketing

How to use communication effectively to connect with suppor…

From theory to practice and all the latest trends

Experiential Marketing

Shaping the future of global brands

Airport Marketing

Latest Thinking on Gaining a Competitive Edge

Branding and Product Specialization in Hotels

Why and how to brand hotels to maximize their business pote…

Marketing Hotels

Addressing the unique challenges of marketing hotels

Mobile Marketing

How to leverage the mobile channel for marketing

Marketing to the Older Consumer

Techniques to target the fastest growing population demogra…

Retail Marketing

The marketing issues facing a fast-changing sector

TV Advertising in the UK

The art of engaging viewers and creating successful adverti…

Pharmaceutical Marketing

Latest insights, challenges, solutions and trends

Contact Center Management

How to succeed in today's dynamic environment

Multichannel Marketing

Exploiting a business goldmine

B2B Advertising

The strategy, theory, techniques and possibilities of build…

Financial Services Marketing

The role and power of marketing in the financial environment

Ms. Caroline Chen

Downtown Partners, USA

Prof. Claus D. Jacobs

University of St. Gallen, Switzerland

Prof. Svend Hollensen

Associate Professor of International Marketing, University of Southern Denmark, Denmark

Mr. Drew Neisser

CEO and Founder, Renegade, USA

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Corrotherm International Ltd

Prof. Robert F. Lauterborn

University of North Carolina, USA

Dr. Annmarie Hanlon

Cranfield School of Management, UK

Mr. James R. Gregory

Prof. Lynn R. Kahle

University of Oregon, USA

Prof. Linda Scott

University of Oxford, UK

Prof. Judy Zaichkowsky

Beedie School of Business, Simon Fraser University, Canada

Prof. Michael J. Baker

Emeritus Professor, University of Strathclyde Business School, UK

Prof. T.C. Melewar

Professor of Marketing and Strategy, Brunel University, UK

Prof. Nigel Piercy

Warwick Business School, UK

Mr. Richard Sedley

Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK

Prof. Gerard Hastings

Professor of Social Marketing, Stirling University, UK

Prof. Lisa Peñaloza

Kedge Business School, France

Prof. Allan J. Kimmel

ESCP Europe, France

Dr. Simone Kurtzke

Robert Gordon University, UK

Prof. Bella DePaulo

Visiting Professor, University of California, USA

Seabrook Marketing Ltd, UK

Prof. Donald E. Sexton

Columbia University, USA

Dr. Nükhet Vardar

Founder, El Izi Communications Consultancy, UK

Journal of Brand Strategy

cover image, Journal of Digital & Social Media Marketing

Journal of Digital & Social Media Marketing

cover image, Journal of Digital Media Management

Journal of Digital Media Management

cover image, Applied Marketing Analytics: The Peer-Reviewed Journal

Applied Marketing Analytics: The Peer-Reviewed Journal

cover image, Journal of Data Protection & Privacy

Journal of Data Protection & Privacy

cover image, Journal of Cultural Marketing Strategy

Journal of Cultural Marketing Strategy

cover image, Journal of Education Advancement & Marketing

Journal of Education Advancement & Marketing