Marketing & Sales

Consumer behavior: why we buy

72 min

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Building a brand

17 min

Ms. Jan Ward
Corrotherm International Ltd

Bite-size Case Study

Isolating the increase in brand value

CoreBrand 6 min

Mr. James R. Gregory
CoreBrand, USA

4 traits of successful marketers

36 min

Mr. Drew Neisser
CEO and Founder, Renegade, USA

Bite-size Case Study

Social influence & marketing: the Hush Puppies story

Hush Puppies 6 min

Prof. Allan J. Kimmel
ESCP Europe, France

Social values and cross-cultural factors in consumer beha...

24 min

Prof. Lynn R. Kahle
University of Oregon, USA

Digital strategy

64 min

Ms. Annmarie Hanlon
Senior Lecturer in Digital Marketing, University of Derby, UK

Market segmentation - a fundamental concept of marketing

23 min

Prof. Malcolm McDonald
Emeritus Professor, Cranfield School of Management, UK

International marketing planning: adaptation and standard...

34 min

Prof. Demetris Vrontis
Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus

What is marketing?

48 min

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Extended-form Case Study

The impact of variable data on response rate and revenue

Marquis 13 min

Mr. Tony Rizzo
Marquis Software Solutions Inc, USA

Extended-form Case Study

How a local brand can compete against international giants

Jollibee 14 min

Dr. Nükhet Vardar
El Izi Communications UK Consultancy, UK

Bite-size Case Study

How Singapore Airlines created a legend of glamorous service

Singapore Airlines 8 min

Mr. Martin Roll
Venture Republic, Singapore

Introduction to digital marketing and social media

33 min

Dr. Rachel Ashman
University of Liverpool, UK

Entry mode strategy in global marketing

41 min

Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark

Sustainable tourism

23 min

Ms. Andrea Nicholas
Green Business, UK

Tourism Marketing

7 lectures

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Global Branding Strategies

5 lectures

Prof. Donald E. Sexton
Columbia University, USA

Planning and Implementing a Retail Strategy

10 lectures

Prof. Joel R. Evans
Zarb School of Business, Hofstra University, USA

Why We Buy: Understanding Consumer Behavior

19 lectures

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Principles of Marketing

Guidelines for effective practice

31 lectures

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Making Decisions

Getting it right the first time

11 lectures

Prof. J. Edward Russo
Cornell University, USA

Journalism

Cutting edge commentaries on the critical issues facing j...

12 lectures

Mr. Paul Lashmar
Brunel University, UK

Modern Brand Management

Fundamentals and latest thinking

9 lectures

Mr. Andrew Marsden
Founder, Andrew Marsden Consulting, UK

The Changing Role of Sales and Salespeople

How to develop a long lasting relationship with your cust...

9 lectures

Prof. Bill Donaldson
Aberdeen Business School, The Robert Gordon University, UK

Digital Marketing Best Practice

Fundamentals of strategy and practice

13 lectures

Dr. Dave Chaffey
Director, Marketing Insights Limited, UK

Communicating to the Young Consumer

Relating to children and young people in an effective and...

9 lectures

Dr. Barbie Clarke
Managing Director, Family Kids and Youth, UK

Bayesian Analysis in Marketing

A breakthrough in customer analytics

23 lectures

Prof. Greg M. Allenby,
Prof. Peter E. Rossi

Marketing to Women

Understanding how women buy and how to gain your share of...

8 lectures

Ms. Andrea Learned
Founder, Learned On, LLC, USA

Exporting, International and Global Marketing Management

Beyond the fundamentals

22 lectures

Prof. Stan Paliwoda
Professor of Marketing, University of Strathclyde, UK

Online Advertising

How to use new digital tools and connect more effectively...

12 lectures

Mr. Danny Meadows-Klue
Founder and CEO, Digital Strategy Consulting Ltd, UK

Nonprofit and Voluntary Sector Marketing

How to use communication effectively to connect with supp...

10 lectures

Prof. Walter Wymer
University of Lethbridge, Canada

Magazine and Newspaper Advertising

How to harness the power of two dynamic and influential m...

8 lectures

Mr. Phil Cutts,
Ms. Anne Foster

Experiential Marketing

Shaping the future of global brands

7 lectures

Mr. Max Lenderman
GMR Marketing, Canada

Airport Marketing

Latest Thinking on Gaining a Competitive Edge

9 lectures

Dr. Anne Graham
University of Westminster, UK

Branding and Product Specialization in Hotels

Why and how to brand hotels to maximize their business po...

8 lectures

Dr. Gabor Forgacs
Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Marketing Hotels

Addressing the unique challenges of marketing hotels

7 lectures

Ms. Pamela Carvell
Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Mobile Marketing

How to leverage the mobile channel for marketing

11 lectures

Mr. Michael Becker,
Mr. Michael Hanley

Marketing to the Older Consumer

Techniques to target the fastest growing population demog...

6 lectures

Mr. Dick Stroud
Managing Director, 20plus30, UK

Sponsorship

From theory to practice and all the latest trends

10 lectures

Ms. Helen Day
Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Retail Marketing

The marketing issues facing a fast-changing sector

10 lectures

Dr. Jonathan Reynolds
Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

Pharmaceutical Marketing

Latest insights, challenges, solutions and trends

7 lectures

Mr. Giles D. Moss
Founder, Pharma Brand Logic, Belgium

TV Advertising in the UK

The art of engaging viewers and creating successful adver...

10 lectures

Ms. Tess Alps
Thinkbox, UK

Multichannel Marketing

Exploiting a business goldmine

8 lectures

Prof. Hugh Wilson
Professor of Strategic Marketing, Cranfield School of Management, UK

B2B Advertising

The strategy, theory, techniques and possibilities of bui...

6 lectures

Mr. John Stanton
Association of Business to Business Agencies, UK

Financial Services Marketing

The role and power of marketing in the financial environment

11 lectures

Dr. Tina Harrison
Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Radio Advertising

How it works and how to optimize it

7 lectures

Mr. Andrew Ingram
Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Sport Marketing

Analysis of all the essential aspects of sport marketing,...

10 lectures

Prof. Simon Chadwick
Professor of Sport Business Strategy and Marketing, University of Coventry, UK

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Ms. Helen Day

Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Mr. Giles D. Moss

Founder, Pharma Brand Logic, Belgium

Prof. Joel R. Evans

Zarb School of Business, Hofstra University, USA

Dr. Dave Chaffey

Director, Marketing Insights Limited, UK

Prof. Hugh Wilson

Professor of Strategic Marketing, Cranfield School of Management, UK

Ms. Anne Foster

Director, Strategy and Marketing, Newspaper Marketing Agency, UK

Mr. Andrew Ingram

Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Ms. Tess Alps

Thinkbox, UK

Prof. Michael J. Baker

Emeritus Professor, University of Strathclyde Business School, UK

Mr. Danny Meadows-Klue

Founder and CEO, Digital Strategy Consulting Ltd, UK

Dr. Gabor Forgacs

Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Dr. Tina Harrison

Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Dr. Barbie Clarke

Managing Director, Family Kids and Youth, UK

Dr. Barry Leventhal

BarryAnalytics Ltd, UK

Mr. Rob Baldry

Seabrook Marketing Ltd, UK

Prof. Simon Chadwick

Professor of Sport Business Strategy and Marketing, University of Coventry, UK

Mr. Dick Stroud

Managing Director, 20plus30, UK

Mr. Max Lenderman

GMR Marketing, Canada

Mr. Michael Becker

EVP of Business Development, iLoop Mobile Inc., USA

Prof. J. Edward Russo

Cornell University, USA

Prof. Stan Paliwoda

Professor of Marketing, University of Strathclyde, UK

Prof. Peter E. Rossi

Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, University of Chicago, USA

Mr. Michael Hanley

Assistant Professor of Advertising, Ball State University, USA

Ms. Andrea Learned

Founder, Learned On, LLC, USA

Dr. Anne Graham

University of Westminster, UK

Prof. Michael Thomas

Strathclyde University, UK

Prof. Bill Donaldson

Aberdeen Business School, The Robert Gordon University, UK

Mr. Peter Sleight

Partner, Target Market Consultancy, UK

Prof. Greg M. Allenby

Fisher College of Business, Ohio State University, USA

Prof. Walter Wymer

University of Lethbridge, Canada

Dr. Jonathan Reynolds

Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

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Marketing & Sales