Marketing & Sales

Ms. Annmarie Hanlon
Senior Lecturer in Digital Marketing, University of Derby, UK

The scope and nature of retail marketing

40 min

Prof. Steve Burt
University of Stirling, UK

Bite-size Case Study

Fred. Olsen cruise lines: a case study in researching old...

Fred. Olsen Cruise Lines 6 min

Ms. Janet Kiddle
Founder, Steel Magnolia, UK

The marketing environment

42 min

Dr. James Blythe
University of Plymouth, UK

Bite-size Case Study

Social influence & marketing: the Hush Puppies story

Hush Puppies 6 min

Prof. Allan J. Kimmel
ESCP Europe, France

Consumer behavior: why we buy

72 min

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Building a brand

17 min

Ms. Jan Ward
Corrotherm International Ltd

Market segmentation - a fundamental concept of marketing

23 min

Prof. Malcolm McDonald
Emeritus Professor, Cranfield School of Management, UK

Extended-form Case Study

How brands can shift toward an experience-led model

Adler Planetarium 18 min

Ms. Caroline Chen
Downtown Partners, USA

What is marketing?

48 min

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Extended-form Case Study

The impact of variable data on response rate and revenue

Marquis 13 min

Mr. Tony Rizzo
Marquis Software Solutions Inc, USA

Digital strategy

64 min

Ms. Annmarie Hanlon
Senior Lecturer in Digital Marketing, University of Derby, UK

Bite-size Case Study

How Singapore Airlines created a legend of glamorous service

Singapore Airlines 8 min

Mr. Martin Roll
Venture Republic, Singapore

Introduction to digital marketing and social media

33 min

Dr. Rachel Ashman
University of Liverpool, UK

Entry mode strategy in global marketing

41 min

Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark

Sustainable tourism

23 min

Ms. Andrea Nicholas
Green Business, UK

Tourism Marketing

7 lectures

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Global Branding Strategies

5 lectures

Prof. Donald E. Sexton
Columbia University, USA

Planning and Implementing a Retail Strategy

10 lectures

Prof. Joel R. Evans
Zarb School of Business, Hofstra University, USA

Why We Buy: Understanding Consumer Behavior

19 lectures

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Principles of Marketing

Guidelines for effective practice

30 lectures

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Making Decisions

Getting it right the first time

11 lectures

Prof. J. Edward Russo
Cornell University, USA

Journalism

Cutting edge commentaries on the critical issues facing j...

12 lectures

Mr. Paul Lashmar
Brunel University, UK

Modern Brand Management

Fundamentals and latest thinking

9 lectures

Mr. Andrew Marsden
Founder, Andrew Marsden Consulting, UK

The Changing Role of Sales and Salespeople

How to develop a long lasting relationship with your cust...

9 lectures

Prof. Bill Donaldson
Aberdeen Business School, The Robert Gordon University, UK

Digital Marketing Best Practice

Fundamentals of strategy and practice

13 lectures

Dr. Dave Chaffey
Director, Marketing Insights Limited, UK

Communicating to the Young Consumer

Relating to children and young people in an effective and...

9 lectures

Dr. Barbie Clarke
Managing Director, Family Kids and Youth, UK

Bayesian Analysis in Marketing

A breakthrough in customer analytics

23 lectures

Prof. Greg M. Allenby,
Prof. Peter E. Rossi

Marketing to Women

Understanding how women buy and how to gain your share of...

8 lectures

Ms. Andrea Learned
Founder, Learned On, LLC, USA

Exporting, International and Global Marketing Management

Beyond the fundamentals

22 lectures

Prof. Stan Paliwoda
Professor of Marketing, University of Strathclyde, UK

Online Advertising

How to use new digital tools and connect more effectively...

12 lectures

Mr. Danny Meadows-Klue
Founder and CEO, Digital Strategy Consulting Ltd, UK

Nonprofit and Voluntary Sector Marketing

How to use communication effectively to connect with supp...

10 lectures

Prof. Walter Wymer
University of Lethbridge, Canada

Magazine and Newspaper Advertising

How to harness the power of two dynamic and influential m...

8 lectures

Mr. Phil Cutts,
Ms. Anne Foster

Experiential Marketing

Shaping the future of global brands

7 lectures

Mr. Max Lenderman
GMR Marketing, Canada

Airport Marketing

Latest Thinking on Gaining a Competitive Edge

9 lectures

Dr. Anne Graham
University of Westminster, UK

Branding and Product Specialization in Hotels

Why and how to brand hotels to maximize their business po...

8 lectures

Dr. Gabor Forgacs
Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Marketing Hotels

Addressing the unique challenges of marketing hotels

7 lectures

Ms. Pamela Carvell
Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Mobile Marketing

How to leverage the mobile channel for marketing

11 lectures

Mr. Michael Becker,
Mr. Michael Hanley

Marketing to the Older Consumer

Techniques to target the fastest growing population demog...

6 lectures

Mr. Dick Stroud
Managing Director, 20plus30, UK

Sponsorship

From theory to practice and all the latest trends

10 lectures

Ms. Helen Day
Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Retail Marketing

The marketing issues facing a fast-changing sector

10 lectures

Dr. Jonathan Reynolds
Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

Pharmaceutical Marketing

Latest insights, challenges, solutions and trends

7 lectures

Mr. Giles D. Moss
Founder, Pharma Brand Logic, Belgium

TV Advertising in the UK

The art of engaging viewers and creating successful adver...

10 lectures

Ms. Tess Alps
Thinkbox, UK

Multichannel Marketing

Exploiting a business goldmine

8 lectures

Prof. Hugh Wilson
Professor of Strategic Marketing, Cranfield School of Management, UK

B2B Advertising

The strategy, theory, techniques and possibilities of bui...

6 lectures

Mr. John Stanton
Association of Business to Business Agencies, UK

Financial Services Marketing

The role and power of marketing in the financial environment

11 lectures

Dr. Tina Harrison
Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Radio Advertising

How it works and how to optimize it

7 lectures

Mr. Andrew Ingram
Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Statistics of Direct Marketing

Understanding the key methods and calculations

5 lectures

Dr. Barry Leventhal
BarryAnalytics Ltd, UK

Ms. Andrea Learned

Founder, Learned On, LLC, USA

Mr. Andrew Ingram

Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Mr. Phil Cutts

Head of Research, Ad Marketing, The Economist, UK

Dr. Anne Graham

University of Westminster, UK

Prof. Walter Wymer

University of Lethbridge, Canada

Mr. Michael Hanley

Assistant Professor of Advertising, Ball State University, USA

Prof. Peter E. Rossi

Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, University of Chicago, USA

Dr. Barry Leventhal

BarryAnalytics Ltd, UK

Prof. Robert Shaw

Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK

Mr. Paul Lashmar

Brunel University, UK

Mr. Michael Becker

EVP of Business Development, iLoop Mobile Inc., USA

Mr. Max Lenderman

GMR Marketing, Canada

Mr. Dick Stroud

Managing Director, 20plus30, UK

Prof. Hugh Wilson

Professor of Strategic Marketing, Cranfield School of Management, UK

Prof. Simon Chadwick

Professor of Sport Business Strategy and Marketing, University of Coventry, UK

Dr. Jonathan Reynolds

Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

Ms. Pamela Carvell

Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Dr. Barbie Clarke

Managing Director, Family Kids and Youth, UK

Prof. Bill Donaldson

Aberdeen Business School, The Robert Gordon University, UK

Mr. Rob Baldry

Seabrook Marketing Ltd, UK

Prof. Greg M. Allenby

Fisher College of Business, Ohio State University, USA

Ms. Anne Foster

Director, Strategy and Marketing, Newspaper Marketing Agency, UK

Prof. Michael Thomas

Strathclyde University, UK

Prof. J. Edward Russo

Cornell University, USA

Mr. Danny Meadows-Klue

Founder and CEO, Digital Strategy Consulting Ltd, UK

Ms. Helen Day

Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Dr. Dave Chaffey

Director, Marketing Insights Limited, UK

Mr. Giles D. Moss

Founder, Pharma Brand Logic, Belgium

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Prof. Joel R. Evans

Zarb School of Business, Hofstra University, USA

Mr. Peter Sleight

Partner, Target Market Consultancy, UK

Prof. Stan Paliwoda

Professor of Marketing, University of Strathclyde, UK

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Marketing & Sales