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Marketing & Sales

Social influence & marketing: the Hush Puppies story

Prof. Allan J. Kimmel
ESCP Europe, France

How Aflac used advertising to increase the value of its c...

April 2017 8min

Mr. James R. Gregory
CoreBrand, USA

The marketing mix

April 2016 41min

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

The impact of variable data on response rate and revenue

February 2016 13min

Mr. Tony Rizzo
Marquis Software Solutions Inc, USA

How Kelon and Haier innovated to attract the local Chines...

February 2017 4min

Dr. Xiaobai Shen
Edinburgh Business School, UK

Social media marketing

October 2016 46min

Dr. Simone Kurtzke
Robert Gordon University, UK

Entry mode strategy in global marketing

July 2016 41min

Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark

The scope and nature of retail marketing

April 2016 40min

Prof. Steve Burt
University of Stirling, UK

The evolving role of place branding in tourism marketing

January 2016 13min

Mr. John Till
Thinkingplace, UK

Sustainable tourism

August 2015 23min

Ms. Andrea Nicholas
Green Business, UK

Digital strategy

August 2016 64min

Ms. Annmarie Hanlon
Senior Lecturer in Digital Marketing, University of Derby, UK

Market segmentation - a fundamental concept of marketing

December 2016 23min

Prof. Malcolm McDonald
Emeritus Professor, Cranfield School of Management, UK

Building a brand

July 2015 17min

Ms. Jan Ward
Corrotherm International Ltd

Introduction to digital marketing and social media

March 2015 33min

Dr. Rachel Ashman
University of Liverpool, UK

How Singapore Airlines created a legend of glamorous service

Singapore Airlines

August 2016 8min

Mr. Martin Roll
Venture Republic, Singapore

Social values and cross-cultural factors in consumer beha...

January 2014 24min

Prof. Lynn R. Kahle
Giustina Professor and Department Head of Marketing, Lundquist College of Business, University of Oregon, USA

May 2017 47 lectures

Digital Marketing Best Practice

Fundamentals of strategy and practice

August 2016 13 lectures

Dr. Dave Chaffey
Director, Marketing Insights Limited, UK

Tourism Marketing

January 2016 7 lectures

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Why We Buy: Understanding Consumer Behavior

February 2015 19 lectures

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Mr. John Stanton

Association of Business to Business Agencies, UK

Mr. Giles D. Moss

Founder, Pharma Brand Logic, Belgium

Mr. Michael Becker

EVP of Business Development, iLoop Mobile Inc., USA

Mr. Peter Sleight

Partner, Target Market Consultancy, UK

Dr. Jonathan Reynolds

Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

Prof. Peter E. Rossi

Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, University of Chicago, USA

Prof. Greg M. Allenby

Fisher College of Business, Ohio State University, USA

Prof. Robert Shaw

Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK

Seabrook Marketing Ltd, UK

Prof. Walter Wymer

University of Lethbridge, Canada

Mr. Paul Lashmar

Brunel University, UK

Mr. Andrew Marsden

Founder, Andrew Marsden Consulting, UK

Prof. Donald E. Sexton

Columbia University, USA

Prof. Michael Thomas

Strathclyde University, UK

Dr. Barry Leventhal

BarryAnalytics Ltd, UK

Prof. Michael J. Baker

Emeritus Professor, University of Strathclyde Business School, UK

Prof. J. Edward Russo

Cornell University, USA

Dr. Gabor Forgacs

Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Head of Research, Ad Marketing, The Economist, UK

Prof. Joel R. Evans

Zarb School of Business, Hofstra University, USA

Mr. Max Lenderman

GMR Marketing, Canada

Prof. Hugh Wilson

Professor of Strategic Marketing, Cranfield School of Management, UK

Mr. Danny Meadows-Klue

Founder and CEO, Digital Strategy Consulting Ltd, UK

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Mr. Andrew Ingram

Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Prof. Bill Donaldson

Aberdeen Business School, The Robert Gordon University, UK

Ms. Pamela Carvell

Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Ms. Andrea Learned

Founder, Learned On, LLC, USA

Dr. Barbie Clarke

Managing Director, Family Kids and Youth, UK

Dr. Anne Graham

University of Westminster, UK

Prof. Stan Paliwoda

Professor of Marketing, University of Strathclyde, UK