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Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations

Marketing & Sales

  • 476
    Talks
  • 39
    Series
  • 405
    Experts
  • 7
    Journals

Featured Talks

  • Lectures
  • Case Studies
  • View All  Featured Talks
View All  
Research for marketing Research for marketing
47 min
  • Prof. Michael J. Baker
  • Emeritus Professor, University of Strathclyde Business School, UK
Strategic marketing: the six imperatives Strategic marketing: the six imperatives
38 min
  • Prof. Noel Capon
  • Columbia University, USA
Motivation and self-concept Motivation and self-concept
50 min
  • Prof. Judy Zaichkowsky
  • Beedie School of Business, Simon Fraser University, Canada
International marketing International marketing
59 min
  • Prof. Kevin Ibeh
  • Pro Vice Master (International), Birkbeck, University of London, UK
Managing marketing in a crisis Managing marketing in a crisis
31 min
  • Dr. Annmarie Hanlon
  • Cranfield School of Management, UK
Shoppernomics: understanding the structure for marketing co… Shoppernomics: understanding the structure for marketing communications
21 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK
Qualitative data analysis Qualitative data analysis
34 min
  • Mr. Jean-François Denault
  • Marketing Consultant, Canada
Gender and consumption Gender and consumption
38 min
  • Prof. Linda Scott
  • University of Oxford, UK
International marketing planning: adaptation and standardis… International marketing planning: adaptation and standardisation
34 min
  • Prof. Demetris Vrontis
  • Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus
The marketing mix The marketing mix
41 min
  • Prof. Michael J. Baker
  • Emeritus Professor, University of Strathclyde Business School, UK
Social values and cross-cultural factors in consumer behavi… Social values and cross-cultural factors in consumer behavior
24 min
  • Prof. Lynn R. Kahle
  • University of Oregon, USA
Consumer behavior: why we buy Consumer behavior: why we buy
72 min
  • Prof. Michael R. Solomon
  • Haub School of Business, Saint Joseph's University, Philadelphia, USA
Digital strategy Digital strategy
64 min
  • Dr. Annmarie Hanlon
  • Cranfield School of Management, UK
Building a brand Building a brand
17 min
  • Ms. Jan Ward
  • Corrotherm International Ltd
4 traits of successful marketers 4 traits of successful marketers
36 min
  • Mr. Drew Neisser
  • CEO and Founder, Renegade, USA
Tourism is a people business Tourism is a people business
37 min
  • Mr. Rick Turner
  • The BIG Sheep, UK

Series

  • Released
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Series
Research Methodologies for Application in Business
7 lectures
  • Dr. Sue Greener
  • University of Brighton, UK
Series
The Purpose Economy
10 lectures
  • Mr. Mariusz Soltanifar
  • Hanze International Business School, The Netherlands
Series
Marketing Strategy
7 lectures
  • Mr. Jean-François Denault
  • Marketing Consultant, Canada
Series
Tourism Marketing
7 lectures
  • Mr. Rob Baldry
  • Seabrook Marketing Ltd, UK
Series
Global Branding Strategies
5 lectures
  • Prof. Donald E. Sexton
  • Columbia University, USA
Series
Planning and Implementing a Retail Strategy
10 lectures
  • Prof. Joel R. Evans
  • Zarb School of Business, Hofstra University, USA
Series
Why We Buy: Understanding Consumer Behavior
19 lectures
  • Prof. Michael R. Solomon
  • Haub School of Business, Saint Joseph's University, Philadelphia, USA
Series
Principles of Marketing
Guidelines for effective practice
34 lectures
  • Prof. Michael J. Baker
  • Emeritus Professor, University of Strathclyde Business School, UK
Series
Modern Brand Management
Fundamentals and latest thinking
9 lectures
  • Mr. Andrew Marsden
  • Founder, Andrew Marsden Consulting, UK
Series
The Role of Salespeople
How to develop a long lasting relationship with your custom…
9 lectures
  • Prof. Bill Donaldson
  • Aberdeen Business School, The Robert Gordon University, UK
Series
Digital Marketing Best Practice
Fundamentals of strategy and practice
19 lectures
  • Dr. Annmarie Hanlon
  • Cranfield School of Management, UK
Series
Communicating to the Young Consumer
Relating to children and young people in an effective and r…
9 lectures
  • Dr. Barbie Clarke
  • Managing Director, Family Kids and Youth, UK
Series
Bayesian Analysis in Marketing
A breakthrough in customer analytics
23 lectures
  • Prof. Greg M. Allenby,
  • Prof. Peter E. Rossi
Series
Marketing to Women
Understanding how women buy and how to gain your share of t…
8 lectures
  • Ms. Andrea Learned
  • Founder, Learned On, LLC, USA
Series
Exporting, International and Global Marketing Management
Beyond the fundamentals
23 lectures
  • Prof. Stan Paliwoda
  • Professor of Marketing, University of Strathclyde, UK
Series
Practical Pricing and Revenue Management
Fundamentals and practical applications
18 lectures
  • Dr. Ian Yeoman
  • Associate Professor of Tourism Management, Victoria University of Wellington, New Zealand
Series
Nonprofit and Voluntary Sector Marketing
How to use communication effectively to connect with suppor…
10 lectures
  • Prof. Walter Wymer
  • University of Lethbridge, Canada
Series
Sponsorship
From theory to practice and all the latest trends
10 lectures
  • Ms. Helen Day
  • Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK
Series
Experiential Marketing
Shaping the future of global brands
7 lectures
  • Mr. Max Lenderman
  • GMR Marketing, Canada
Series
Airport Marketing
Latest Thinking on Gaining a Competitive Edge
9 lectures
  • Dr. Anne Graham
  • University of Westminster, UK
Series
Branding and Product Specialization in Hotels
Why and how to brand hotels to maximize their business pote…
8 lectures
  • Dr. Gabor Forgacs
  • Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada
Series
Marketing Hotels
Addressing the unique challenges of marketing hotels
7 lectures
  • Ms. Pamela Carvell
  • Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK
Series
Mobile Marketing
How to leverage the mobile channel for marketing
11 lectures
  • Mr. Michael Becker,
  • Mr. Michael Hanley
Series
Marketing to the Older Consumer
Techniques to target the fastest growing population demogra…
6 lectures
  • Mr. Dick Stroud
  • Managing Director, 20plus30, UK
Series
Retail Marketing
The marketing issues facing a fast-changing sector
10 lectures
  • Dr. Jonathan Reynolds
  • Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK
Series
Contact Center Management
How to succeed in today's dynamic environment
26 lectures
  • Ms. Ann Marie Stagg
  • Contact Center Management Association, UK
Series
Pharmaceutical Marketing
Latest insights, challenges, solutions and trends
7 lectures
  • Mr. Giles D. Moss
  • Founder, Pharma Brand Logic, Belgium
Series
TV Advertising in the UK
The art of engaging viewers and creating successful adverti…
10 lectures
  • Ms. Tess Alps
  • Thinkbox, UK
Series
Multichannel Marketing
Exploiting a business goldmine
8 lectures
  • Prof. Hugh Wilson
  • Professor of Strategic Marketing, Cranfield School of Management, UK
Series
B2B Advertising
The strategy, theory, techniques and possibilities of build…
6 lectures
  • Mr. John Stanton
  • Association of Business to Business Agencies, UK
Series
Financial Services Marketing
The role and power of marketing in the financial environment
11 lectures
  • Dr. Tina Harrison
  • Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK
Series
Radio Advertising
How it works and how to optimize it
7 lectures
  • Mr. Andrew Ingram
  • Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK


Experts

  • View All  Experts
View All  
Ms. Caroline Chen
Downtown Partners, USA
Prof. Claus D. Jacobs
University of St. Gallen, Switzerland
Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark
Mr. Drew Neisser
CEO and Founder, Renegade, USA
Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA
Ms. Jan Ward
Corrotherm International Ltd
Prof. Robert F. Lauterborn
University of North Carolina, USA
Dr. Annmarie Hanlon
Cranfield School of Management, UK
Mr. James R. Gregory
CoreBrand, USA
Prof. Lynn R. Kahle
University of Oregon, USA
Prof. Linda Scott
University of Oxford, UK
Prof. Judy Zaichkowsky
Beedie School of Business, Simon Fraser University, Canada
Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK
Prof. T.C. Melewar
Professor of Marketing and Strategy, Brunel University, UK
Prof. Nigel Piercy
Warwick Business School, UK
Mr. Richard Sedley
Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK
Prof. Gerard Hastings
Professor of Social Marketing, Stirling University, UK
Prof. Lisa Peñaloza
Kedge Business School, France
Prof. Allan J. Kimmel
ESCP Europe, France
Dr. Simone Kurtzke
Robert Gordon University, UK
Prof. Bella DePaulo
Visiting Professor, University of California, USA
Mr. Rob Baldry
Seabrook Marketing Ltd, UK
Prof. Donald E. Sexton
Columbia University, USA
Dr. Nükhet Vardar
Founder, El Izi Communications Consultancy, UK

Journals

Journal of Brand Strategy

Journal of Digital & Social Media Marketing

Journal of Digital Media Management

Applied Marketing Analytics: The Peer-Reviewed Journal

Journal of Data Protection & Privacy

Journal of Cultural Marketing Strategy

Journal of Education Advancement & Marketing



The Business & Management Collection

  • ISSN: 2059-7177
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