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Marketing & Sales

Market segmentation - a fundamental concept of marketing

December 2016 23min

Prof. Malcolm McDonald
Emeritus Professor, Cranfield School of Management, UK

KLM Airlines: from crisis to social media success

August 2017 4min

Dr. Simone Kurtzke
Robert Gordon University, UK

The scope and nature of retail marketing

April 2016 40min

Prof. Steve Burt
University of Stirling, UK

Social influence & marketing: the Hush Puppies story

Prof. Allan J. Kimmel
ESCP Europe, France

Caterpillar: a service brand for customer peace of mind

Prof. Keith Goffin
Cranfield University School of Management, UK

How Aflac used advertising to increase the value of its c...

April 2017 8min

Mr. James R. Gregory
CoreBrand, USA

Digital strategy

August 2016 64min

Ms. Annmarie Hanlon
Senior Lecturer in Digital Marketing, University of Derby, UK

How Orange transformed shareholder value through brand ma...

October 2016 4min

Mr. David Haigh
Chief Executive Officer, Brand Finance Plc, UK

Building a brand

July 2015 17min

Ms. Jan Ward
Corrotherm International Ltd

Obama’s online campaign: a personal touch for the masses

Blue State Digital

Prof. Ivor Gaber
City University London and University of Bedfordshire, UK

The impact of variable data on response rate and revenue

February 2016 13min

Mr. Tony Rizzo
Marquis Software Solutions Inc, USA

The evolving role of place branding in tourism marketing

January 2016 13min

Mr. John Till
Thinkingplace, UK

How Singapore Airlines created a legend of glamorous service

Singapore Airlines

August 2016 8min

Mr. Martin Roll
Venture Republic, Singapore

Introduction to digital marketing and social media

March 2015 33min

Dr. Rachel Ashman
University of Liverpool, UK

Entry mode strategy in global marketing

July 2016 41min

Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark

Sustainable tourism

August 2015 23min

Ms. Andrea Nicholas
Green Business, UK

Digital Marketing Best Practice

Fundamentals of strategy and practice

August 2016 13 lectures

Dr. Dave Chaffey
Director, Marketing Insights Limited, UK

Tourism Marketing

January 2016 7 lectures

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Why We Buy: Understanding Consumer Behavior

February 2015 19 lectures

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Global Branding Strategies

December 2014 5 lectures

Prof. Donald E. Sexton
Columbia University, USA

Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Mr. Giles D. Moss

Founder, Pharma Brand Logic, Belgium

Prof. J. Edward Russo

Cornell University, USA

Prof. Joel R. Evans

Zarb School of Business, Hofstra University, USA

Mr. Andrew Ingram

Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Prof. Donald E. Sexton

Columbia University, USA

Dr. Dave Chaffey

Director, Marketing Insights Limited, UK

Dr. Barbie Clarke

Managing Director, Family Kids and Youth, UK

Dr. Anne Graham

University of Westminster, UK

Mr. Andrew Marsden

Founder, Andrew Marsden Consulting, UK

Mr. Michael Becker

EVP of Business Development, iLoop Mobile Inc., USA

Prof. Robert Shaw

Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK

Prof. Peter E. Rossi

Joseph T. and Bernice S. Lewis Professor of Marketing and Statistics, University of Chicago, USA

Prof. Michael J. Baker

Emeritus Professor, University of Strathclyde Business School, UK

Mr. Paul Lashmar

Brunel University, UK

Ms. Pamela Carvell

Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Dr. Barry Leventhal

BarryAnalytics Ltd, UK

Mr. Peter Sleight

Partner, Target Market Consultancy, UK

Ms. Andrea Learned

Founder, Learned On, LLC, USA

Dr. Tina Harrison

Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Prof. Hugh Wilson

Professor of Strategic Marketing, Cranfield School of Management, UK

Dr. Jonathan Reynolds

Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

Mr. Michael Hanley

Assistant Professor of Advertising, Ball State University, USA

Mr. Dick Stroud

Managing Director, 20plus30, UK

Prof. Bill Donaldson

Aberdeen Business School, The Robert Gordon University, UK

Mr. Danny Meadows-Klue

Founder and CEO, Digital Strategy Consulting Ltd, UK

Mr. Max Lenderman

GMR Marketing, Canada

Dr. Gabor Forgacs

Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Prof. Michael Thomas

Strathclyde University, UK

Prof. Simon Chadwick

Professor of Sport Business Strategy and Marketing, University of Coventry, UK