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Marketing & Sales

Mr. Drew Neisser
CEO and Founder, Renegade, USA

Bite-size Case Study

Hush Puppies 6 min

Prof. Allan J. Kimmel
ESCP Europe, France

Extended-form Case Study

Ms. Charlotte Pearce
CEO and Founder, Inkpact, UK

Mr. Roddy Mullin
Helmsmen Business Consultants, UK

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Prof. Judy Zaichkowsky
Beedie School of Business, Simon Fraser University, Canada

Mr. Jean-François Denault
Marketing Consultant, Canada

Extended-form Case Study

Jollibee 14 min

Dr. Nükhet Vardar
El Izi Communications UK Consultancy, UK

Prof. Demetris Vrontis
Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Prof. Lynn R. Kahle
University of Oregon, USA

Dr. Michael McDonald
Fairfield University, USA

Bite-size Case Study

Sinclair Vehicles 4 min

Mr. PR Smith
Consultant, PR Smith, UK

Bite-size Case Study

Fred. Olsen Cruise Lines 6 min

Ms. Janet Kiddle
Founder, Steel Magnolia, UK

Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark

Mr. Rick Turner
The BIG Sheep, UK

Tourism Marketing

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Global Branding Strategies

Prof. Donald E. Sexton
Columbia University, USA

Planning and Implementing a Retail Strategy

Prof. Joel R. Evans
Zarb School of Business, Hofstra University, USA

Why We Buy: Understanding Consumer Behavior

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Principles of Marketing

Guidelines for effective practice

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Modern Brand Management

Fundamentals and latest thinking

Mr. Andrew Marsden
Founder, Andrew Marsden Consulting, UK

The Changing Role of Sales and Salespeople

How to develop a long lasting relationship with your cust...

Prof. Bill Donaldson
Aberdeen Business School, The Robert Gordon University, UK

Digital Marketing Best Practice

Fundamentals of strategy and practice

Dr. Dave Chaffey
Director, Marketing Insights Limited, UK

Communicating to the Young Consumer

Relating to children and young people in an effective and...

Dr. Barbie Clarke
Managing Director, Family Kids and Youth, UK

Bayesian Analysis in Marketing

A breakthrough in customer analytics

Prof. Greg M. Allenby,
Prof. Peter E. Rossi

Marketing to Women

Understanding how women buy and how to gain your share of...

Ms. Andrea Learned
Founder, Learned On, LLC, USA

Exporting, International and Global Marketing Management

Beyond the fundamentals

Prof. Stan Paliwoda
Professor of Marketing, University of Strathclyde, UK

Practical Pricing and Revenue Management

Fundamentals and practical applications

Dr. Ian Yeoman
Associate Professor of Tourism Management, Victoria University of Wellington, New Zealand

Online Advertising

How to use new digital tools and connect more effectively...

Mr. Danny Meadows-Klue
Founder and CEO, Digital Strategy Consulting Ltd, UK

Nonprofit and Voluntary Sector Marketing

How to use communication effectively to connect with supp...

Prof. Walter Wymer
University of Lethbridge, Canada

From theory to practice and all the latest trends

Ms. Helen Day
Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Magazine and Newspaper Advertising

How to harness the power of two dynamic and influential m...

Mr. Phil Cutts,
Ms. Anne Foster

Experiential Marketing

Shaping the future of global brands

Mr. Max Lenderman
GMR Marketing, Canada

Airport Marketing

Latest Thinking on Gaining a Competitive Edge

Dr. Anne Graham
University of Westminster, UK

Branding and Product Specialization in Hotels

Why and how to brand hotels to maximize their business po...

Dr. Gabor Forgacs
Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Marketing Hotels

Addressing the unique challenges of marketing hotels

Ms. Pamela Carvell
Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Mobile Marketing

How to leverage the mobile channel for marketing

Mr. Michael Becker,
Mr. Michael Hanley

Marketing to the Older Consumer

Techniques to target the fastest growing population demog...

Mr. Dick Stroud
Managing Director, 20plus30, UK

Retail Marketing

The marketing issues facing a fast-changing sector

Dr. Jonathan Reynolds
Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

Contact Center Management

How to succeed in today's dynamic environment

Ms. Ann Marie Stagg
Contact Center Management Association, UK

Pharmaceutical Marketing

Latest insights, challenges, solutions and trends

Mr. Giles D. Moss
Founder, Pharma Brand Logic, Belgium

TV Advertising in the UK

The art of engaging viewers and creating successful adver...

Ms. Tess Alps
Thinkbox, UK

Multichannel Marketing

Exploiting a business goldmine

Prof. Hugh Wilson
Professor of Strategic Marketing, Cranfield School of Management, UK

B2B Advertising

The strategy, theory, techniques and possibilities of bui...

Mr. John Stanton
Association of Business to Business Agencies, UK

Financial Services Marketing

The role and power of marketing in the financial environment

Dr. Tina Harrison
Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Radio Advertising

How it works and how to optimize it

Mr. Andrew Ingram
Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Sport Marketing

Analysis of all the essential aspects of sport marketing,...

Prof. Simon Chadwick
Professor of Sport Business Strategy and Marketing, University of Coventry, UK

Ms. Caroline Chen

Downtown Partners, USA

Prof. Claus D. Jacobs

University of St. Gallen, Switzerland

Prof. Svend Hollensen

Associate Professor of International Marketing, University of Southern Denmark, Denmark

Mr. Drew Neisser

CEO and Founder, Renegade, USA

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Corrotherm International Ltd

Prof. Robert F. Lauterborn

University of North Carolina, USA

Ms. Annmarie Hanlon

Senior Lecturer in Digital Marketing, University of Derby, UK

Mr. James R. Gregory

Prof. Lynn R. Kahle

University of Oregon, USA

Prof. Linda Scott

University of Oxford, UK

Prof. Judy Zaichkowsky

Beedie School of Business, Simon Fraser University, Canada

Prof. Michael J. Baker

Emeritus Professor, University of Strathclyde Business School, UK

Prof. T.C. Melewar

Professor of Marketing and Strategy, Brunel University, UK

Prof. Nigel Piercy

Warwick Business School, UK

Mr. Richard Sedley

Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK

Prof. Gerard Hastings

Professor of Social Marketing, Stirling University, UK

Prof. Lisa Peñaloza

Kedge Business School, France

Prof. Allan J. Kimmel

ESCP Europe, France

Dr. Simone Kurtzke

Robert Gordon University, UK

Prof. Bella DePaulo

Visiting Professor, University of California, USA

Seabrook Marketing Ltd, UK

Prof. Donald E. Sexton

Columbia University, USA

Dr. Nükhet Vardar

El Izi Communications UK Consultancy, UK