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Marketing & Sales

Market segmentation - a fundamental concept of marketing

December 2016 23min

Prof. Malcolm McDonald
Emeritus Professor, Cranfield School of Management, UK

Social values and cross-cultural factors in consumer beha...

January 2014 24min

Prof. Lynn R. Kahle
Giustina Professor and Department Head of Marketing, Lundquist College of Business, University of Oregon, USA

The scope and nature of retail marketing

April 2016 40min

Prof. Steve Burt
University of Stirling, UK

The marketing mix

April 2016 41min

Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK

Caterpillar: a service brand for customer peace of mind

Prof. Keith Goffin
Cranfield University School of Management, UK

Pricing strategy with business intelligence

January 2017 34min

Dr. Michael McDonald
Fairfield University, USA

Digital strategy

August 2016 64min

Ms. Annmarie Hanlon
Senior Lecturer in Digital Marketing, University of Derby, UK

Social media marketing

October 2016 46min

Dr. Simone Kurtzke
Robert Gordon University, UK

Building a brand

July 2015 17min

Ms. Jan Ward
Corrotherm International Ltd

Social influence & marketing: the Hush Puppies story

Prof. Allan J. Kimmel
ESCP Europe, France

The impact of variable data on response rate and revenue

February 2016 13min

Mr. Tony Rizzo
Marquis Software Solutions Inc, USA

The evolving role of place branding in tourism marketing

January 2016 13min

Mr. John Till
Thinkingplace, UK

How Singapore Airlines created a legend of glamorous service

Singapore Airlines

August 2016 8min

Mr. Martin Roll
Venture Republic, Singapore

How Aflac used advertising to increase the value of its c...

April 2017 8min

Mr. James R. Gregory
CoreBrand, USA

Entry mode strategy in global marketing

July 2016 41min

Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark

Sustainable tourism

August 2015 23min

Ms. Andrea Nicholas
Green Business, UK

June 2017 49 lectures

Digital Marketing Best Practice

Fundamentals of strategy and practice

August 2016 13 lectures

Dr. Dave Chaffey
Director, Marketing Insights Limited, UK

Tourism Marketing

January 2016 7 lectures

Mr. Rob Baldry
Seabrook Marketing Ltd, UK

Why We Buy: Understanding Consumer Behavior

February 2015 19 lectures

Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA

Prof. Donald E. Sexton

Columbia University, USA

Dr. Gabor Forgacs

Assistant Professor, Ted Rogers School of Hospitality and Tourism Management, Ryerson University, Canada

Mr. Giles D. Moss

Founder, Pharma Brand Logic, Belgium

Prof. Michael Thomas

Strathclyde University, UK

Dr. Anne Graham

University of Westminster, UK

Mr. Andrew Ingram

Radar Consulting, former Planning Director of the UK Radio Advertising Bureau and co-author of Better Radio Advertising, UK

Ms. Pamela Carvell

Principal Consultant, Pampas and Chairman, Hotel Marketing Association, UK

Ms. Anne Foster

Director, Strategy and Marketing, Newspaper Marketing Agency, UK

Ms. Andrea Learned

Founder, Learned On, LLC, USA

Prof. Michael R. Solomon

Haub School of Business, Saint Joseph's University, Philadelphia, USA

Head of Research, Ad Marketing, The Economist, UK

Mr. Peter Sleight

Partner, Target Market Consultancy, UK

Mr. Dick Stroud

Managing Director, 20plus30, UK

Mr. Max Lenderman

GMR Marketing, Canada

Prof. Stan Paliwoda

Professor of Marketing, University of Strathclyde, UK

Mr. Paul Lashmar

Brunel University, UK

Dr. Jonathan Reynolds

Director, Oxford Institute of Retail Management, Saïd Business School, University of Oxford, UK

Prof. Greg M. Allenby

Fisher College of Business, Ohio State University, USA

Prof. Robert Shaw

Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK

Sponsorship Consultant and Head of European Policy, European Sponsorship Association, UK

Dr. Tina Harrison

Senior Lecturer in Financial Services Marketing, University of Edinburgh, UK

Dr. Dave Chaffey

Director, Marketing Insights Limited, UK

Mr. Michael Becker

EVP of Business Development, iLoop Mobile Inc., USA

Mr. Danny Meadows-Klue

Founder and CEO, Digital Strategy Consulting Ltd, UK

Prof. Bill Donaldson

Aberdeen Business School, The Robert Gordon University, UK

Dr. Barry Leventhal

BarryAnalytics Ltd, UK

Mr. Andrew Marsden

Founder, Andrew Marsden Consulting, UK

Dr. Barbie Clarke

Managing Director, Family Kids and Youth, UK

Prof. Simon Chadwick

Professor of Sport Business Strategy and Marketing, University of Coventry, UK

Seabrook Marketing Ltd, UK

Mr. John Stanton

Association of Business to Business Agencies, UK