Prof. Hugh Wilson Professor of Strategic Marketing, Cranfield School of Management, UK1 Talk 1 Series
Hugh Wilson is Professor of Strategic Marketing and Director of the Customer Management Forum at Cranfield School of Management, and an influential author, speaker and consultant in marketing and IT. Hugh is listed in the Chartered Institute of Marketing global ‘Guru gallery’ of ‘the 50 leading marketing thinkers alive today’.... read moreHugh has a mathematics degree from Oxford University, a postgraduate computer science degree from Cambridge University and a prize-winning PhD in marketing planning from Cranfield. He has extensive industrial experience, including thirteen years in the IT industry working for IBM, Logica, Artificial Intelligence Ltd and NCR in marketing, consulting and business development. He now spends much of his time working with companies such as IBM, Lloyds TSB, BT, Taylor Woodrow and Skandia on marketing planning, e-commerce, CRM and multi-channel marketing, as well as teaching on these topics at Cranfield. His books and management reports include the bestselling E-marketing (1999), Profiting from eCRM (2001), and Marketing strategy in the digital age (2001), all published by FT Prentice Hall. The New Marketing (with Malcolm McDonald), was published in 2002. He was recently honored by the DTI as one of the ‘Internet decade’ hundred individuals who have had most influence on the development of e-commerce. His latest book The Multichannel Challenge (with Rod Street and Lindsay Bruce) was published in March 2008.