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Prof. Robert Shaw Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK

1 Talk 1 Series
Biography

Robert Shaw is Professor of Marketing Metrics at Cass Business School. He received his undergraduate training and PhD at Cambridge University and has worked as a consultant for 20 years in the field of customer and marketing measurement. He has published 10 books and over 100 articles as well as... read morebeing a popular international speaker.

Lectures (1)

Managerial responses to customer measurement
44 min
  • Prof. Robert Shaw
  • Visiting Professor of Cass Business School and Director, Value Based Marketing & Advertising Forum, UK

Series (1)

Series
Improving the Customer Experience
Satisfaction, Perceived Value and Loyalty
7 lectures