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Prof. Donald E. Sexton Columbia University, USA

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Biography

Donald E. Sexton is Professor of Marketing and Decisions, Risk, and Operations and Director, Center for International Business Education and Research at Columbia University. He received his M.B.A. and Ph.D. from the University of Chicago and his B.A. from Wesleyan University, all in the disciplines of mathematics and economics. For... read moremore than forty years he has been a member of the regular faculty of Columbia University, teaching in the areas of marketing, international business, and quantitative methods and receiving the Business School's Distinguished Teaching Award. Prof. Sexton is the President of the Association for International Business Education and Research, a consortium representing 33 leading universities. Prof. Sexton played a major role in designing, developing, and serving as Faculty Director of the Columbia Marketing Management Program, for many years rated number one in the world by the Financial Times. He also served as Faculty Director of the Columbia Executive Programs in International Management, International Strategy, and Building and Managing Brand Equity. He served as Program Director for the Conference Board's Annual Conference on Marketing Effectiveness and for their Councils on Marketing Research. He is co-chair of the MarCom Committee of the Marketing Accountability Standards Board, a member of the NYAMA Board, and Academic Director of the Advertising Research Foundation University. For several years Prof. Sexton served as a visiting professor at INSEAD and at the China Europe International Business School in Shanghai. He has also taught at the University of California-Berkeley, the Indian School of Business, Hong Kong University of Science and Technology, Skolkovo (Moscow School of Management), Beijing Management Institute, Australian Graduate School of Management, University of Hawaii, University of Tehran, Industrial Management Institute (Tehran), Jagiellonian University (Krakow), and the U.S. Business School in Prague. He is a frequent conference speaker for the ANA and others and is often interviewed and quoted in media such as the New York Times, Business Week, Ad Age, WCBS, the Xinhua News Agency, and Beijing's China Economic Daily.