Prof. Walter Wymer University of Lethbridge, Canada1 Lecture 1 Series
Prof. Walter Wymer is a Professor of Marketing at the University of Lethbridge in Alberta, Canada. His research interests are focused upon the marketing needs of nonprofit and nongovernmental organizations. This includes marketing to volunteers, cause marketing, internet marketing and fund raising. Prof. Wymer has published articles and books on... read morenonprofit marketing topics and given presentations at numerous academic conferences. He is Editor of the Journal of Nonprofit & Public Sector Marketing, North American Editor of the International Journal of Nonprofit and Voluntary Sector Marketing and former President of the Atlantic Marketing Association. He is an author of Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations (2006) and co-editor of The Routledge Companion to Nonprofit Marketing (2007). He was keynote speaker for the 2007 Australasian Nonprofit and Social Marketing Conference in Brisbane, Australia.