Mr. Giles D. Moss Founder, Pharma Brand Logic, Belgium1 Talk 1 Series
Giles D. Moss, MBA, MRPharmS, BSc, is a pharmaceutical industry insider who has risen through the ranks during a twenty year career, having held senior positions in sales, marketing and general management. He has regularly published articles in journals such as the Journal of Brand Management and the International Journal... read moreof Medical Marketing, where he is also a member of the editorial board. His book Pharmaceuticals – Where's the Brand Logic? Branding Lessons and Strategy was published by Haworth Press in 2007. Pharma Brand Logic provides e-learning solutions for brand managers within the pharmaceutical industry.