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Prof. Michael R. Solomon Haub School of Business, Saint Joseph's University, Philadelphia, USA

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Biography

Michael Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia, U.S.A. He is also Professor of Consumer Behavior at The University of Manchester in the U.K. Prof. Solomon's primary research interests include consumer... read morebehavior and lifestyle issues, branding strategy, the psychology of fashion, and marketing applications of virtual worlds and other new media. His textbook, Consumer Behavior: Buying, Having, and Being, published by Pearson Education, is widely used in universities throughout North America, Europe, and Australasia. His most recent trade book, The Truth about What Customers Want, was published by FT (Financial Times) Press. He is a co-author of the first textbook on social media marketing, published by Pearson in January 2012. Prof. Solomon is frequently quoted in magazines and newspapers, including Newsweek, The New York Times, and The Wall Street Journal. He has served as a consultant to numerous corporations including Calvin Klein, Intel, Procter & Gamble, Microsoft, State Farm Insurance, and United Airlines on issues relating to consumer behavior, marketing strategy, advertising and retailing.