Prof. Greg M. Allenby Fisher College of Business, Ohio State University, USA

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Greg received his BS in mechanical engineering from Ohio Northern University, MS in operations research from Illinois Institute of Technology, MBA and PhD from Graduate School of Business, University of Chicago. Presently Greg M. Alleby is Helen C. Kurtz Chair in Marketing and Professor of Marketing and Statistics at Ohio... read moreState University. In 2003 he was elected Fellow of the American Statistical Association. Prof. Allenby is also on the editorial board of many journals including Marketing Science, Journal of Marketing Research, Quantitative Marketing and Economics, Journal of Business and Economic Statistics and Marketing Letters. Prof. Allenby specializes in the study of economic and statistical issues in marketing. His research deals with developing new insights about consumer behavior from customer data routinely collected by most organizations. These insights are used to develop and improve product development, pricing, promotion, market segmentation and to target marketing activities.