Dr. Kenneth Le Meunier-FitzHugh University of East Anglia, UK1 Talk
Kenneth Le Meunier-Fitzhugh is a Lecturer in Marketing at the University of East Anglia, UK. His research interests focus on exploring the interface between sales and marketing and international marketing. He has a number of publications in academic journals including the European Journal of Marketing, Journal of Strategic Marketing and... read moreJournal of Marketing Management and he was awarded the Marvin Jolson award for the best contribution to sales management practice from the Journal of Personal Selling and Sales Management 2008. Prior to undertaking an academic career, he spent 20 years working in sales and marketing at senior levels for a range of organizations.