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Audio Interview

Taking a broad view of strategy: systems, scenarios, and playbooks

Published on June 30, 2025   27 min

Other Talks in the Playlist: Interviews with business leaders and scholars

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Interviewer: Today, I'm interviewing Dr. Trudi Lang, Senior Fellow in Management Practice, Saϊd Business School, Oxford University, UK. A link to Dr. Lang's biography accompanies this interview. The subject is the implications for implementing commercial strategies of the need for breadth as well as length in strategic planning as set out by the article by Dr. Lang and her joint author Richard Whittington published in Harvard Business Review on 23rd of May 2022, titled The Best Strategies Don't Just Take a Long View, They Take a Broad View. Listeners are expected to have read the article before listening to this interview. Dr. Lang, thank you for taking the time for this interview. Early in the article, you set out three new ways business leaders should act when planning strategy. How, in practical operational terms, do you envisage leaders implementing that advice? How should they avoid box ticking and report waffle, and embed the appropriate culture that delivers the consideration you advocate is required? May we start with your advice on systems, not sectors? If options are to be kept open for the future, what are the immediate implications of this change on current strategic planning? Dr. Lang. Dr. Lang: Neil, thank you so much for this opportunity to speak with you and the listeners about this article that my colleague Richard Wittington and I wrote. I think a good place to start is that

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Taking a broad view of strategy: systems, scenarios, and playbooks

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