Audio Interview

Net Positive Manifesto: a business case for changing the world

Published on September 29, 2022   29 min

Other Talks in the Playlist: Interviews with business leaders and scholars

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Interviewer: Today I'm interviewing Andrew Winston on the article he wrote with Paul Polman published in the September- October 2021 issue issue of the Harvard Business Review titled "The Net Positive Manifesto". The article is based on their book, "Net Positive: How Courageous Companies Thrive By Giving More Than They Take". Andrew Winston is the author of the best-selling books, "Green to Gold" and "The Big Pivot". Paul Polman was, until 2019, CEO of Unilever. Listeners are expected to have read the Harvard Business Review article before listening to this interview. Mr. Winston, thank you for sparing the time for this interview. May I start by asking you how this vision, if I can call it that, that you and Sir Paul had described will be realised, to what extent is it, in your opinion, an inevitable consequence of changes in societies? Or is it dependent on the successful advocacy of campaigners, a campaign by evangelists that could fail? Mr. Winston: Glad to be here. Thank you for having me. Well, it's an interesting question. I don't think you could ever say anything is inevitable. Certainly, the last 3,4,5 years have really taught us that. In the world, things change pretty radically. But Paul and I believe that the forces that are really driving this fundamental change in business, a real questioning of the way it's been done and the focus of business over the last,

Net Positive Manifesto: a business case for changing the world

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