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Topics Covered
- Mumsnet
- Strategy
- Parenting
- Executive team
- Communications
- Online communities
- Board of directors
- Governance
- Shareholders
- Profitability
- Employee ownership
Biography
Justine Roberts CBE is Founder and CEO of Mumsnet, one of the UK’s largest and most influential online communities sharing advice, support and product recommendations with over 10 million unique users per month.
Justine is a non-executive director of FTSE100 insurance firm Admiral and of the Open Data Institute founded by Sir Tim Berners-Lee. She is also a member of the Rose Review Board.
In 2011, Justine launched Gransnet, a website for the original baby boomer generation. She is a mother of four (and two dogs) and was appointed CBE in the 2017 New Year Honours for services to the economy.
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Talk Citation
Roberts CBE, J. (2020, June 7). How Mumsnet is run [Audio file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 11, 2024, from https://doi.org/10.69645/KBBW5926.Export Citation (RIS)
Publication History
Other Talks in the Playlist: Interviews with business leaders and scholars
Transcript
Please wait while the transcript is being prepared...
0:00
Interviewer: Today I am speaking
to Justine Roberts, founder and
CEO of the successful website and
community Mumsnet.
Let me explain that we assume that
before listening to this conversation,
listeners have undertaken an extensive
exploration of the Mumsnet website.
We expect them also to have
looked through Google, Wikipedia,
LinkedIn and undertaken searches
on Ms. Roberts and Mumsnet.
In addition, we hope that business
students will have read the accounts and
other documents lodged by Mumsnet at
the United Kingdom's Companies House.
First of all Ms. Roberts,
thank you very much for
sparing the time to talk
about Mumsnet today.
Remembering that listeners have
already done some homework,
my first question is: how
do you run the company,
what do you actually do personally and
how do you do it?
Ms. Roberts: I have
a leadership team of five people and
together we set the strategy for
the company,
I view my job as being the holder
of the founding vision and
the mission,
which is to make parents' lives easier.
Our vision is to be the first
place parents think
of when they want to get advice online,
and the first place that companies and
organisations think of when they want to
engage with and reach parents (in the UK).
With regard to what I do,
I spend most of my time on
communications both internally and