Audio Interview

Trust: how and why companies should be good places to come from

Published on June 6, 2022   31 min

Other Talks in the Series: Interviews with business leaders and scholars

Interviewer: Today I am interviewing Professor Sandra Sucher, a professor of management practice at Harvard Business School. She is the author, together with Shalene Gupta, of 'The Power of Trust: How Companies Build It, Lose It, Regain It.' Within the general subject of trust in companies and the importance of trust to company performance discussed in Professor Sucher's book, I should ask why, in Professor Sucher's opinion, companies should focus on being a good place to come from. I want to go beyond the aspiration to be trusted and understand how companies employing many, at least potentially, fallible employees become worthy of trust. Professor Sucher, thank you for sparing the time for this interview. Let me start by asking; what is trust? When we engage with organizations does it mean anything more than having confidence in the consistency of the actions that will be taken by the organization? Are we to expect companies to be more deserving of trust than all the people who staff them? Prof. Sucher: If we were in class, I would say, "Well, that's like three questions." Let me start with the first one. Thank you, by the way, so much for giving me this opportunity to talk about the work that I do with Shalene Gupta on trust and how businesses earn it. A definition that's useful to keep in mind and quite different, I think from how most of us think about trust, is that trust is a willingness to be vulnerable to the actions and intentions of others,

Trust: how and why companies should be good places to come from

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