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Topics Covered
- Assessing new technologies
- The hype cycle
- Blockchain
- The killer app
- Strategy
- Trends
- Pivoting
- Autonomous electric vehicles
Biography
Julian Birkinshaw is Professor and Deputy Dean at the London Business School, and the co-founder of the Management Lab (MLab). He is a leading authority on issues of management, innovation and strategy in large organisations, and he is regularly quoted in international media outlets, including CNN, the BBC, the Wall Street Journal and The Financial Times. He is the author of ten books and over sixty articles on strategy and innovation. His new book, Reinventing Management: Smarter Choices for Getting Work Done was published in March 2010.
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Talk Citation
Birkinshaw, J. (2023, January 23). In response to disruption: how and why companies should carefully assess their strategy towards new technologies [Audio file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 5, 2024, from https://doi.org/10.69645/FEES9705.Export Citation (RIS)
Publication History
Audio Interview
In response to disruption: how and why companies should carefully assess their strategy towards new technologies
Published on January 23, 2023
38 min
Other Talks in the Playlist: Interviews with business leaders and scholars
Transcript
Please wait while the transcript is being prepared...
0:00
Interviewer: Today I'm interviewing
Professor Julian Birkinshaw,
who heads Strategy
and Entrepreneurship
and is the academic director
of the Institute of Entrepreneurship
and Private Capital
at London Business School.
Professor Birkinshaw's
biography is provided
in a link that accompanies
this interview.
In addition to 15 books,
Professor Birkinshaw
is the author
of an article in the
January-February 2022 edition
of the Harvard Business
Review titled,
"How Incumbents
Survive and Thrive."
Listeners are
expected to have read
the article before listening
to this interview.
Professor Birkinshaw,
thank you for sparing the
time for this interview.
May I focus on the
practical how,
of how corporations should
select the right strategy,
a monetary implementation
in real time?
What should be the
management structure
and practice for collecting,
analysing, and evaluating data,
making the decision, and then
monitoring whether to
continue with implementation
or as they say in the
startup world, pivot?
Professor Birkinshaw.
Prof. Birkinshaw: Thanks very
much. There's a lot to say here.
I'm going to try to frame
your questions in
the following way.
To think about the way in which
companies address
emerging technologies.
That's really what
the article is about.
Every company nowadays is facing
all sorts of new technologies,
whether they be
digital technology,
or renewable energy
type technologies.
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