Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Topics Covered
- Persuasion
- Trust
- Management
- Influence
- Unity
Biography
Dr Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini’s books are published in 44 languages and have sold over 7 million copies. He is a New York Times, Wall Street Journal, and USA Today bestselling author. He has been elected to membership in The National Academy of Sciences.
Links
Series:
Categories:
External Links
Talk Citation
Cialdini, R. (2021, August 5). Unity as a lever of Influence: how to create and maintain trust in business [Audio file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 9, 2024, from https://doi.org/10.69645/FYHN2444.Export Citation (RIS)
Publication History
Other Talks in the Playlist: Interviews with business leaders and scholars
Transcript
Please wait while the transcript is being prepared...
0:00
Interviewer: Today I am speaking to Dr. Robert Cialdini,
Regents' Professor Emeritus of Psychology and marketing at Arizona State University.
He is, of course, the author of 'Influence: the Psychology of Persuasion',
now published in a new expanded edition with more than 220 additional pages, and a new seventh principle of unity.
It's assumed that listeners have read the book.
Dr. Cialdini, I want to ask you about the implications in business of your analysis, for the practice of the would-be persuader,
the management of the persuader, the target of the persuader,
and the management of targets of persuasion.
We can take each in turn, but first, let me ask you about trust.
For much of business, trust at some level is required.
What establishes trust, what maintains trust,
and how does the truster know that their trust is well-founded?
I assume that your seven principles are relevant to the question.
Dr. Cialdini: They are Neil, and let me take
the perspective that I want to take throughout our interview,
that is the perspective of a communicator who wants to create change,
wants to create movement of an audience in his or her direction,
and trust is central to that.
How do we establish trust in the eyes of an audience, a recipient of our communication?
Hide