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Audio Interview

The purpose of public service broadcasting in a democracy

Published on July 7, 2022   44 min

Other Talks in the Playlist: Interviews with business leaders and scholars

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Interviewer: Today, I'm speaking to Professor Patrick Barwise, Emeritus Professor of Management and Marketing at the London Business School, about public service broadcasting in a democracy. Professor Barwise is the author, together with Peter York, of "The War Against the BBC: How an Unprecedented Unprecedented Combination of Hostile Forces is Destroying Britain's greatest Cultural Institution ...And Why You Should Care". It was published by Penguin in November 2020. Professor Barwise, public service broadcasting must navigate difficult waters between two rocks on which it can flounder, independence and funding. To start with a basic question, why should public service broadcasting exist? Prof. Barwise: When we talk about public service broadcasting, we really mean broadcasters, national broadcasters, which are licensed by their governments with two requirements. One is to be universally available to the people in that country, and the other is to cover a broader range of programmes than if they were simply trying to maximise their audiences by doing only entertainment. Those two requirements, the inclusion of public service content as well as entertainment content, as well as being universally available, are a really important part of most people's lives in countries with strong public service broadcasters,
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The purpose of public service broadcasting in a democracy

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