Audio Interview

Why and how corporations should seek to expand to frontline regions

Published on September 30, 2025   32 min

Other Talks in the Playlist: Interviews with business leaders and scholars

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Interviewer: Today. I'm interviewing Prof. Viva Bartkus, Professor Emerita Management and Organization at University of Notre Dame, USA, on why and how corporations should seek to expand to frontline regions, the subject of her article with joint author Emily Block published in MIT Sloan Review on 22nd of July, 2024, titled Where To Next? Opportunity on the Edge. The article is based on the book Business on the Edge: How to Turn a Profit and Improve Lives in the World's Toughest Places by the same authors as the article, and published by Basic Books in July 2024. Links to the article and Prof. Bartkus' bio accompany this interview. Listeners are expected to have read the article before listening to the interview. Prof. Bartkus, thank you for sparing the time. Your article discusses what must be done, but does not address how to acquire the skills to do that which must be done and stay on the right side of the law, both in the home country of the holding company and in the frontline region. For example, you write success depends on navigating the often gray moral and operational challenges of working in places where power is often held by those outside of government. Also, this is not business as usual,

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Why and how corporations should seek to expand to frontline regions

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