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Prof. Gerard Hastings Professor of Social Marketing, Stirling University, UK1 Talk
Gerard Hastings holds a PhD in social marketing from the University of Strathclyde. He has been appointed as Professor of Social Marketing at Stirling University and is Director of the Institute for Social Marketing and the Cancer Research UK Center for Tobacco Control Research. Gerard's academic career began in 1980... read moreat the University of Strathclyde where he was appointed the first UK Professor of Social Marketing and where he founded and directed the Center for Social Marketing. In recent years Gerard has acted as a Temporary Advisor to the World Health Organization on tobacco and alcohol marketing as well as blinding trachoma. He is a Special Advisor to the House of Commons Health Select Committee during their enquiries into the tobacco and food industries. He has acted as an expert witness in litigation against the tobacco industry. Gerard was awarded an OBE in the Queen's Birthday Honours List 2009 for his services to healthcare.