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Prof. Michael J. Baker Emeritus Professor, University of Strathclyde Business School, UK4 Talks 1 Series
Michael J. Baker is a graduate of Durham, London and Harvard Universities and founded the Department of Marketing at Strathclyde Business School in 1971 which was the first of offer an Honours Degree in marketing in the UK. The author/editor of more than 50 books and 150 academic papers, he... read morehas supervised 53 doctoral students more than half of whom became Professors of Marketing themselves. A Past Chair and President of the Academy of Marketing and National Chairman of the Chartered Institute of Marketing, he now serves as an elected Trustee on the CIM Board.