https://hstalks.com/category/769/marketing-sales/?business New and updated series & talks on Marketing & Sales from HSTalks' Business & Management Collection. daily 1 2006-01-01T12:00+00:00 Henry Stewart Talks en © Copyright Henry Stewart Talks Ltd. The Business & Management Collection © Copyright Henry Stewart Talks Ltd. https://hstalks.com/playlist/1578/key-concepts-strategic-digital-marketing/?business Digital marketing strategy - Value creation - Types of digital marketing - Digital marketing platforms - Digital marketing services - Future of digital marketing Key Concepts: Strategic Digital Marketing Dr. Raj Sachdev Digital marketing strategy, Value creation, Types of digital marketing, Digital marketing platforms, Digital marketing services, Future of digital marketing 2026-07-30 2026-07-30 The Business & Management Collection https://hstalks.com/t/13126/types-of-digital-marketing-3/?business Pay per click system (PPC) - Ad relevance factors - Search engine bidding - Local targeting opportunities - Social media advertising - E-commerce platform ads Types of digital marketing 3 Dr. Raj Sachdev Pay per click system (PPC), Ad relevance factors, Search engine bidding, Local targeting opportunities, Social media advertising, E-commerce platform ads 2026-07-30 2026-07-30 The Business & Management Collection https://hstalks.com/t/24719/geographic-segmentation/?business Geographic segmentation definition and purpose - Application at multiple geographic scales - Influence of geography on consumer preferences - Methods for defining geographic boundaries - Challenges and limitations of geographic segmentation Geographic segmentation Geographic segmentation definition and purpose, Application at multiple geographic scales, Influence of geography on consumer preferences, Methods for defining geographic boundaries, Challenges and limitations of geographic segmentation 2026-07-30 2026-07-30 The Business & Management Collection https://hstalks.com/t/13060/types-of-digital-marketing-2/?business Email list sources - Value-driven communication - Subject line importance - Personalization in content - Template-based email tools - Email performance analytics Types of digital marketing 2 Dr. Raj Sachdev Email list sources, Value-driven communication, Subject line importance, Personalization in content, Template-based email tools, Email performance analytics 2026-07-30 2026-07-30 The Business & Management Collection https://hstalks.com/t/11212/introduction-to-strategic-digital-marketing/?business Definition - Achieve strategic goals - Maximize opportunities - Inform our future digital strategy - Platforms to conduct strategic digital marketing Introduction to strategic digital marketing Dr. Raj Sachdev Definition, Achieve strategic goals, Maximize opportunities, Inform our future digital strategy, Platforms to conduct strategic digital marketing 2026-07-30 2026-07-30 The Business & Management Collection https://hstalks.com/t/24713/focus-groups/?business Definition of focus groups - Focus groups vs surveys - Structure and facilitation - Market research applications - Planning focus groups - Strengths and limitations - Ethics and best practices Focus groups Definition of focus groups, Focus groups vs surveys, Structure and facilitation, Market research applications, Planning focus groups, Strengths and limitations, Ethics and best practices 2026-07-30 2026-07-30 The Business & Management Collection https://hstalks.com/t/12994/types-of-digital-marketing-1/?business Website creation tools - Domain name strategy - User interface design - Consumer experience importance - Website analytics tracking - Keyword research methods - Search engine optimization (SEO) practices Types of digital marketing 1 Dr. Raj Sachdev Website creation tools, Domain name strategy, User interface design, Consumer experience importance, Website analytics tracking, Keyword research methods, Search engine optimization (SEO) practices 2026-07-30 2026-07-30 The Business & Management Collection https://hstalks.com/t/21811/ethical-issues-in-market-research/?business Ethical considerations in market research - Informed consent and respect - Data confidentiality and privacy - Research honesty and transparency - Ethical treatment of vulnerable groups Ethical issues in market research Ethical considerations in market research, Informed consent and respect, Data confidentiality and privacy, Research honesty and transparency, Ethical treatment of vulnerable groups 2026-06-30 2026-06-30 The Business & Management Collection https://hstalks.com/t/21607/warby-parker-creating-successful-brand-stories/?business Warby Parker: creating successful brand stories Dr. Dionne Boyd 2026-06-30 2026-06-30 The Business & Management Collection https://hstalks.com/t/21798/cultural-factors-in-market-research/?business Cultural factors in research - Cultural sensitivity in business - Culture impact on consumers - Adapting research methods locally - Data interpretation by culture - Cross-cultural research challenges - Ethics in international research Cultural factors in market research Cultural factors in research, Cultural sensitivity in business, Culture impact on consumers, Adapting research methods locally, Data interpretation by culture, Cross-cultural research challenges, Ethics in international research 2026-05-28 2026-05-28 The Business & Management Collection https://hstalks.com/t/9364/generative-ai-creating-innovative-marketing-and-sa/?business Generative AI in sales strategies - Maximizing the effectiveness of generative AI - Overcoming obstacles in integration - Generative AI tools - Integrating generative AI into your marketing and sales strategy - Ethical concerns and challenges with generative AI Generative AI: creating innovative marketing and sales content Dr. Jose Mendoza Generative AI in sales strategies, Maximizing the effectiveness of generative AI, Overcoming obstacles in integration, Generative AI tools, Integrating generative AI into your marketing and sales strategy, Ethical concerns and challenges with generative AI 2026-05-28 2026-05-28 The Business & Management Collection https://hstalks.com/t/20518/lego-using-kpis-to-enhance-brand-storytelling-impa/?business LEGO: using KPIs to enhance brand storytelling impact Dr. Dionne Boyd 2026-05-28 2026-05-28 The Business & Management Collection