https://hstalks.com/category/769/marketing-sales/?business New and updated series & talks on Marketing & Sales from HSTalks' Business & Management Collection. daily 1 2006-01-01T12:00+00:00 Henry Stewart Talks en © Copyright Henry Stewart Talks Ltd. The Business & Management Collection © Copyright Henry Stewart Talks Ltd. https://hstalks.com/t/9364/generative-ai-creating-innovative-marketing-and-sa/?business Generative AI in sales strategies - Maximizing the effectiveness of generative AI - Overcoming obstacles in integration - Generative AI tools - Integrating generative AI into your marketing and sales strategy - Ethical concerns and challenges with generative AI Generative AI: creating innovative marketing and sales content Dr. Jose Mendoza Generative AI in sales strategies, Maximizing the effectiveness of generative AI, Overcoming obstacles in integration, Generative AI tools, Integrating generative AI into your marketing and sales strategy, Ethical concerns and challenges with generative AI 2026-05-28 2026-05-28 The Business & Management Collection https://hstalks.com/t/21798/cultural-factors-in-market-research/?business Cultural factors in research - Cultural sensitivity in business - Culture impact on consumers - Adapting research methods locally - Data interpretation by culture - Cross-cultural research challenges - Ethics in international research Cultural factors in market research Cultural factors in research, Cultural sensitivity in business, Culture impact on consumers, Adapting research methods locally, Data interpretation by culture, Cross-cultural research challenges, Ethics in international research 2026-05-28 2026-05-28 The Business & Management Collection https://hstalks.com/t/20518/lego-using-kpis-to-enhance-brand-storytelling-impa/?business LEGO: using KPIs to enhance brand storytelling impact Dr. Dionne Boyd 2026-05-28 2026-05-28 The Business & Management Collection https://hstalks.com/t/10981/commercialisation-roadmap/?business Technology commercialisation - Strategic planning - Target markets - Customer needs - Documentation - Budgets - Marketing Commercialisation roadmap Prof. Milé Terziovski Technology commercialisation, Strategic planning, Target markets, Customer needs, Documentation, Budgets, Marketing 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21084/digital-advertising/?business Digital ad channels & formats - Audience targeting & data use - Campaign measurement & optimization - Omnichannel strategies - Digital landscape challenges & opportunities Digital advertising Digital ad channels & formats, Audience targeting & data use, Campaign measurement & optimization, Omnichannel strategies, Digital landscape challenges & opportunities 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21091/distribution-channels/?business Distribution channels in marketing strategy - Types of distribution channels - Channel selection and intensity - Channel integration and logistics - Technology and e-commerce in distribution Distribution channels Distribution channels in marketing strategy, Types of distribution channels, Channel selection and intensity, Channel integration and logistics, Technology and e-commerce in distribution 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21070/customer-feedback/?business Customer feedback importance - Feedback forms and sources - Feedback impact on reputation - Feedback in business improvement and trust - Managing feedback strategies and challenges Customer feedback Customer feedback importance, Feedback forms and sources, Feedback impact on reputation, Feedback in business improvement and trust, Managing feedback strategies and challenges 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21073/customer-retention/?business Customer retention strategies - Retention vs. acquisition costs - Trust and service quality - Personalization and engagement - Organizational culture and empowerment - Technology and feedback integration Customer retention Customer retention strategies, Retention vs. acquisition costs, Trust and service quality, Personalization and engagement, Organizational culture and empowerment, Technology and feedback integration 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21088/direct-distribution/?business Direct Distribution Defined - Pros and Cons of Direct Distribution - Direct Distribution Company Examples - Strategic Factors in Direct Distribution - Omnichannel and Hybrid Distribution Models Direct distribution Direct Distribution Defined, Pros and Cons of Direct Distribution, Direct Distribution Company Examples, Strategic Factors in Direct Distribution, Omnichannel and Hybrid Distribution Models 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21072/customer-relationship-management-crm/?business Definition of CRM - Integrating customer data - Streamlining sales tracking - CRM in sales forecasting - Digital tech impact on CRM - CRM implementation challenges - Training and cultural integration Customer relationship management (CRM) Definition of CRM, Integrating customer data, Streamlining sales tracking, CRM in sales forecasting, Digital tech impact on CRM, CRM implementation challenges, Training and cultural integration 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21089/discount-pricing/?business Discount Pricing Overview - Discount Types and Forms - Discount Benefits and Risks - Discount Strategy Planning - Customer Segmentation for Discounts - Measuring Discount Impact - Competition, Culture, and Legal Considerations Discount pricing Discount Pricing Overview, Discount Types and Forms, Discount Benefits and Risks, Discount Strategy Planning, Customer Segmentation for Discounts, Measuring Discount Impact, Competition, Culture, and Legal Considerations 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21085/digital-marketing/?business Digital marketing principles and benefits - Digital vs traditional marketing - Marketing mix evolution in digital era - Measurability and analytics in digital marketing - Strategies for effective digital marketing plans Digital marketing Digital marketing principles and benefits, Digital vs traditional marketing, Marketing mix evolution in digital era, Measurability and analytics in digital marketing, Strategies for effective digital marketing plans 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21071/customer-insights/?business Customer insights in marketing and business - Gathering customer insights methods - Turning insights into strategies - Leveraging insights with real-world examples - Embedding insights for organizational growth - Creating a customer-centric culture Customer insights Customer insights in marketing and business, Gathering customer insights methods, Turning insights into strategies, Leveraging insights with real-world examples, Embedding insights for organizational growth, Creating a customer-centric culture 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21090/distribution/?business Distribution definition & importance - Types of channels - Distribution models - Logistics & profitability - Omnichannel strategies Distribution Distribution definition & importance, Types of channels, Distribution models, Logistics & profitability, Omnichannel strategies 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/21074/data-analysis-in-marketing-and-market-research/?business Power of data in marketing - Data collection methods - Data analysis tools - Quantitative and qualitative research - Analytics in marketing strategies - Data volume, quality, and privacy challenges - Bridging analytics skills and business insight Data analysis in marketing and market research Power of data in marketing, Data collection methods, Data analysis tools, Quantitative and qualitative research, Analytics in marketing strategies, Data volume, quality, and privacy challenges, Bridging analytics skills and business insight 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/19561/ben-jerrys-ethical-storytelling/?business Ben & Jerry’s: ethical storytelling Dr. Dionne Boyd 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/19760/consumer-behavior-and-decision-making/?business Consumer behavior definition - Influences on consumer behavior - Consumer decision-making stages - Motivations for consumer choices - Social influence and social media - Digital age impact on consumers - Adapting strategies to consumer expectations Consumer behavior and decision making Consumer behavior definition, Influences on consumer behavior, Consumer decision-making stages, Motivations for consumer choices, Social influence and social media, Digital age impact on consumers, Adapting strategies to consumer expectations 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19765/content-marketing/?business Content marketing basics - Content vs. traditional marketing - Audience insights - Relationship building - Strategic content planning - Content formats and channels - Measurement and improvement Content marketing Content marketing basics, Content vs. traditional marketing, Audience insights, Relationship building, Strategic content planning, Content formats and channels, Measurement and improvement 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/18373/patagonia-ethical-storytelling/?business Patagonia: ethical storytelling Dr. Dionne Boyd 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19828/e-commerce/?business E-commerce definition and scope - E-commerce evolution and models - Tech integration in online transactions - User experience and security - Omnichannel, AI, and sustainability trends E-commerce E-commerce definition and scope, E-commerce evolution and models, Tech integration in online transactions, User experience and security, Omnichannel, AI, and sustainability trends 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19762/consumer-behavior/?business Disciplines influencing consumer behavior - Consumer decision process stages - Psychological, social, situational influences - Sensory marketing and emotional drivers - Digital transformation, social media impact - Personalization and data ethics in marketing Consumer behavior Disciplines influencing consumer behavior, Consumer decision process stages, Psychological, social, situational influences, Sensory marketing and emotional drivers, Digital transformation, social media impact, Personalization and data ethics in marketing 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19764/consumer-trends/?business Consumer trends and behaviors - Digital tech and mobile impact - Producer and consumer boundaries - Online reviews and social sharing - Experience-led brand interactions - Transparency, authenticity, and trust - Agility and omnichannel approaches - Corporate responsibility and sustainability Consumer trends Consumer trends and behaviors, Digital tech and mobile impact, Producer and consumer boundaries, Online reviews and social sharing, Experience-led brand interactions, Transparency, authenticity, and trust, Agility and omnichannel approaches, Corporate responsibility and sustainability 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19761/consumer-behavior-in-market-research/?business Core concepts of consumer behavior - Purchasing decision influences - Consumer decision-making process - Consumer behavior research methods - Market segmentation and personas - Impact of digital/social channels - Applying insights to marketing strategy Consumer behavior in market research Core concepts of consumer behavior, Purchasing decision influences, Consumer decision-making process, Consumer behavior research methods, Market segmentation and personas, Impact of digital/social channels, Applying insights to marketing strategy 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/8506/influencers/?business Influencer marketing - Influencer engagement model - Mega influencers - Macro influencers - Micro influencers - Nano influencers - Brand ambassadors - Authoritative influencers - Customer influencers - Employee influencers Influencers Ms. Julie Atherton Influencer marketing, Influencer engagement model, Mega influencers, Macro influencers, Micro influencers, Nano influencers, Brand ambassadors, Authoritative influencers, Customer influencers, Employee influencers 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/9100/prompt-engineering-for-ai-in-marketing-and-sales/?business What is prompt engineering? - Importance in marketing and sales - Basics of crafting effective prompts - Prompt engineering techniques - Prompt engineering applications in marketing Prompt engineering for AI in marketing and sales Dr. Jose Mendoza What is prompt engineering?, Importance in marketing and sales, Basics of crafting effective prompts, Prompt engineering techniques, Prompt engineering applications in marketing 2026-03-31 2026-03-31 The Business & Management Collection