https://hstalks.com/category/769/marketing-sales/?business New and updated series & talks on Marketing & Sales from HSTalks' Business & Management Collection. daily 1 2006-01-01T12:00+00:00 Henry Stewart Talks en © Copyright Henry Stewart Talks Ltd. The Business & Management Collection © Copyright Henry Stewart Talks Ltd. https://hstalks.com/playlist/2403/key-concepts-effective-retail-management/?business Retail - Retail management - Types of retail - Digital retail management - Technology and retail management - Corporate retail - Retail governance and management - Store operations and management - Pricing - KPIs of retail Key Concepts: Effective Retail Management Prof. John Talbott Retail, Retail management, Types of retail, Digital retail management, Technology and retail management, Corporate retail, Retail governance and management, Store operations and management, Pricing, KPIs of retail 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/15139/what-is-retail/?business Origins of retail terminology - Consumer facing business models - Retail definition - Supply chain evolution - Economic impact of retail What is retail? Prof. John Talbott Origins of retail terminology, Consumer facing business models, Retail definition, Supply chain evolution, Economic impact of retail 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/28044/marketing-strategy/?business Marketing Strategy Definition - Situation Analysis & SWOT - Segmentation, Targeting, Positioning - Marketing Mix (Four Ps) - Digital Channels & Data Analytics - Measurement & Continuous Improvement Marketing strategy Marketing Strategy Definition, Situation Analysis & SWOT, Segmentation, Targeting, Positioning, Marketing Mix (Four Ps), Digital Channels & Data Analytics, Measurement & Continuous Improvement 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/28050/microenvironment/?business Microenvironment significance for businesses - Key elements of business microenvironment - Role of customers suppliers competitors distributors local public - Managing microenvironment for advantage - Impact of digital transformation - Importance of analysis and marketing audits - Using feedback for strategic adjustments Microenvironment Microenvironment significance for businesses, Key elements of business microenvironment, Role of customers suppliers competitors distributors local public, Managing microenvironment for advantage, Impact of digital transformation, Importance of analysis and marketing audits, Using feedback for strategic adjustments 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/15337/types-of-retail/?business Evolution of retail formats - Consumer focus of different retail forms - Price-driven business models - Product assortment diversity - Scale of retail businesses - Retail innovation challenges Types of retail Prof. John Talbott Evolution of retail formats, Consumer focus of different retail forms, Price-driven business models, Product assortment diversity, Scale of retail businesses, Retail innovation challenges 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/15370/digital-retail-management/?business Early retail technology adoption - Challenges in e-commerce growth - Product diversification strategies - Cloud driven digital expansion - Pandemic induced retail adaptation Digital retail management Prof. John Talbott Early retail technology adoption, Challenges in e-commerce growth, Product diversification strategies, Cloud driven digital expansion, Pandemic induced retail adaptation 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/28114/observation-in-market-research/?business Observation in market research - Observation methods - Advantages of observation - Limitations of observation - Integration with other methods - Technology in observation - Ethical considerations in observation Observation in market research Observation in market research, Observation methods, Advantages of observation, Limitations of observation, Integration with other methods, Technology in observation, Ethical considerations in observation 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/28109/multichannel-distribution/?business Multichannel distribution concept - Types of distribution channels - Strategic channel management - Advantages of multichannel distribution - Challenges of multichannel distribution - Portfolio approach and data-driven decisions - Cross-functional coordination Multichannel distribution Multichannel distribution concept, Types of distribution channels, Strategic channel management, Advantages of multichannel distribution, Challenges of multichannel distribution, Portfolio approach and data-driven decisions, Cross-functional coordination 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/15140/retail-management-principles/?business Historical retail development - Technological influence on shopping - Consumer behavior shifts - Retail consolidation - Digital and mobile commerce - Global Retail adaptation Retail management principles Prof. John Talbott Historical retail development, Technological influence on shopping, Consumer behavior shifts, Retail consolidation, Digital and mobile commerce, Global Retail adaptation 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/20815/natural-language-processing-nlp-in-marketing-and-s/?business Main applications of natural language processing (NLP) - Social listening and sentiment analysis - Customer communication - Personalized marketing - Content optimization - Future trends in NLP for sales and marketing Natural language processing (NLP) in marketing and sales Dr. Jose Mendoza Main applications of natural language processing (NLP), Social listening and sentiment analysis, Customer communication, Personalized marketing, Content optimization, Future trends in NLP for sales and marketing 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/28112/new-product-development-npd/?business Importance of NPD for growth - NPD phases and processes - Customer orientation and latent needs - Cross-functional collaboration and open innovation - Organizational capabilities, culture, and leadership New Product Development (NPD) Importance of NPD for growth, NPD phases and processes, Customer orientation and latent needs, Cross-functional collaboration and open innovation, Organizational capabilities, culture, and leadership 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/28043/marketing-mix/?business Marketing Mix fundamentals - Four Ps: Product, Price, Place, Promotion - Expanded Ps for services: People, Process, Physical Evidence - Evolution of the Marketing Mix - Criticisms of traditional framework - Modern trends: digital, experience, personalisation Marketing mix Marketing Mix fundamentals, Four Ps: Product, Price, Place, Promotion, Expanded Ps for services: People, Process, Physical Evidence, Evolution of the Marketing Mix, Criticisms of traditional framework, Modern trends: digital, experience, personalisation 2026-10-29 2026-10-29 The Business & Management Collection https://hstalks.com/t/27069/market-research/?business Market research in decision-making - Types of market research - Clear research objectives - Research methodologies - Data analysis and interpretation - Applying research insights Market research Market research in decision-making, Types of market research, Clear research objectives, Research methodologies, Data analysis and interpretation, Applying research insights 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/27070/market-segmentation/?business Definition of market segmentation - Evolution of market segments - Limitations of demographic and geographic segmentation - Techniques for effective segmentation - Strategic benefits and organizational impact Market segmentation Definition of market segmentation, Evolution of market segments, Limitations of demographic and geographic segmentation, Techniques for effective segmentation, Strategic benefits and organizational impact 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/27061/macroenvironment/?business Macroenvironment definition and importance - Macro vs. micro vs. internal factors - PESTEL framework components - Macroenvironmental change examples and business impacts - Monitoring and adapting to macroenvironmental forces Macroenvironment Macroenvironment definition and importance, Macro vs. micro vs. internal factors, PESTEL framework components, Macroenvironmental change examples and business impacts, Monitoring and adapting to macroenvironmental forces 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/27068/marginal-revenue/?business Marginal Revenue defined - Firm output & profit choices - Marginal revenue in perfect competition - Marginal revenue in monopoly - Marginal revenue & profit maximization Marginal revenue Marginal Revenue defined, Firm output & profit choices, Marginal revenue in perfect competition, Marginal revenue in monopoly, Marginal revenue & profit maximization 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/18340/brand-presence-in-social/?business Brand presence definition - Positioning - Brand engagement - Brand interactions build trust - Edelman trust loop Brand presence in social Ms. Julie Atherton Brand presence definition, Positioning, Brand engagement, Brand interactions build trust, Edelman trust loop 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/27073/marketing/?business Essentials of marketing - Marketing mix (4Ps & 7Ps) - Value creation and communication - Market segmentation & positioning - Digital technology in marketing - Brand differentiation & relationships - Strategic marketing frameworks Marketing Essentials of marketing, Marketing mix (4Ps & 7Ps), Value creation and communication, Market segmentation & positioning, Digital technology in marketing, Brand differentiation & relationships, Strategic marketing frameworks 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/27074/marketing-director/?business Senior leadership & strategic vision - Market positioning & brand management - Marketing strategy implementation - Cross-functional collaboration - Data-driven decision making - Digital transformation & customer focus - Anticipating consumer behavior & trends Marketing director Senior leadership & strategic vision, Market positioning & brand management, Marketing strategy implementation, Cross-functional collaboration, Data-driven decision making, Digital transformation & customer focus, Anticipating consumer behavior & trends 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/27072/market-trends/?business Market Trends Significance - Market Trend Drivers - Analytical Approaches - Tech & Digital Impact on Markets - Strategic Trend Advantages Market trends Market Trends Significance, Market Trend Drivers, Analytical Approaches, Tech & Digital Impact on Markets, Strategic Trend Advantages 2026-09-30 2026-09-30 The Business & Management Collection https://hstalks.com/t/25867/indirect-distribution/?business Indirect distribution in marketing - Role of intermediaries - Indirect distribution channel types - Pros and cons of indirect distribution - Channel relationship management - Partner selection and communication - Omnichannel impact on distribution Indirect distribution Indirect distribution in marketing, Role of intermediaries, Indirect distribution channel types, Pros and cons of indirect distribution, Channel relationship management, Partner selection and communication, Omnichannel impact on distribution 2026-08-31 2026-08-31 The Business & Management Collection https://hstalks.com/t/11311/sachdevs-seven-as-of-digital-marketing/?business Digital marketing mix - Add - Digital social responsibility - Allure - Advance - Adapt/adjust - Associate - Abide - Analyze Sachdev’s seven A’s of digital marketing Dr. Raj Sachdev Digital marketing mix, Add, Digital social responsibility, Allure, Advance, Adapt/adjust, Associate, Abide, Analyze 2026-08-31 2026-08-31 The Business & Management Collection