https://hstalks.com/category/769/marketing-sales/?business New and updated series & talks on Marketing & Sales from HSTalks' Business & Management Collection. daily 1 2006-01-01T12:00+00:00 Henry Stewart Talks en © Copyright Henry Stewart Talks Ltd. The Business & Management Collection © Copyright Henry Stewart Talks Ltd. https://hstalks.com/t/10981/commercialisation-roadmap/?business Technology commercialisation - Strategic planning - Target markets - Customer needs - Documentation - Budgets - Marketing Commercialisation roadmap Prof. Milé Terziovski Technology commercialisation, Strategic planning, Target markets, Customer needs, Documentation, Budgets, Marketing 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/19561/ben-jerrys-ethical-storytelling/?business Ben & Jerry’s: ethical storytelling Dr. Dionne Boyd 2026-04-30 2026-04-30 The Business & Management Collection https://hstalks.com/t/19828/e-commerce/?business E-commerce definition and scope - E-commerce evolution and models - Tech integration in online transactions - User experience and security - Omnichannel, AI, and sustainability trends E-commerce E-commerce definition and scope, E-commerce evolution and models, Tech integration in online transactions, User experience and security, Omnichannel, AI, and sustainability trends 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/18373/patagonia-ethical-storytelling/?business Patagonia: ethical storytelling Dr. Dionne Boyd 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19761/consumer-behavior-in-market-research/?business Core concepts of consumer behavior - Purchasing decision influences - Consumer decision-making process - Consumer behavior research methods - Market segmentation and personas - Impact of digital/social channels - Applying insights to marketing strategy Consumer behavior in market research Core concepts of consumer behavior, Purchasing decision influences, Consumer decision-making process, Consumer behavior research methods, Market segmentation and personas, Impact of digital/social channels, Applying insights to marketing strategy 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19765/content-marketing/?business Content marketing basics - Content vs. traditional marketing - Audience insights - Relationship building - Strategic content planning - Content formats and channels - Measurement and improvement Content marketing Content marketing basics, Content vs. traditional marketing, Audience insights, Relationship building, Strategic content planning, Content formats and channels, Measurement and improvement 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19764/consumer-trends/?business Consumer trends and behaviors - Digital tech and mobile impact - Producer and consumer boundaries - Online reviews and social sharing - Experience-led brand interactions - Transparency, authenticity, and trust - Agility and omnichannel approaches - Corporate responsibility and sustainability Consumer trends Consumer trends and behaviors, Digital tech and mobile impact, Producer and consumer boundaries, Online reviews and social sharing, Experience-led brand interactions, Transparency, authenticity, and trust, Agility and omnichannel approaches, Corporate responsibility and sustainability 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19762/consumer-behavior/?business Disciplines influencing consumer behavior - Consumer decision process stages - Psychological, social, situational influences - Sensory marketing and emotional drivers - Digital transformation, social media impact - Personalization and data ethics in marketing Consumer behavior Disciplines influencing consumer behavior, Consumer decision process stages, Psychological, social, situational influences, Sensory marketing and emotional drivers, Digital transformation, social media impact, Personalization and data ethics in marketing 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/8506/influencers/?business Influencer marketing - Influencer engagement model - Mega influencers - Macro influencers - Micro influencers - Nano influencers - Brand ambassadors - Authoritative influencers - Customer influencers - Employee influencers Influencers Ms. Julie Atherton Influencer marketing, Influencer engagement model, Mega influencers, Macro influencers, Micro influencers, Nano influencers, Brand ambassadors, Authoritative influencers, Customer influencers, Employee influencers 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19760/consumer-behavior-and-decision-making/?business Consumer behavior definition - Influences on consumer behavior - Consumer decision-making stages - Motivations for consumer choices - Social influence and social media - Digital age impact on consumers - Adapting strategies to consumer expectations Consumer behavior and decision making Consumer behavior definition, Influences on consumer behavior, Consumer decision-making stages, Motivations for consumer choices, Social influence and social media, Digital age impact on consumers, Adapting strategies to consumer expectations 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/9100/prompt-engineering-for-ai-in-marketing-and-sales/?business What is prompt engineering? - Importance in marketing and sales - Basics of crafting effective prompts - Prompt engineering techniques - Prompt engineering applications in marketing Prompt engineering for AI in marketing and sales Dr. Jose Mendoza What is prompt engineering?, Importance in marketing and sales, Basics of crafting effective prompts, Prompt engineering techniques, Prompt engineering applications in marketing 2026-03-31 2026-03-31 The Business & Management Collection