https://hstalks.com/category/769/marketing-sales/?business New and updated series & talks on Marketing & Sales from HSTalks' Business & Management Collection. daily 1 2006-01-01T12:00+00:00 Henry Stewart Talks en © Copyright Henry Stewart Talks Ltd. The Business & Management Collection © Copyright Henry Stewart Talks Ltd. https://hstalks.com/t/19828/e-commerce/?business E-commerce definition and scope - E-commerce evolution and models - Tech integration in online transactions - User experience and security - Omnichannel, AI, and sustainability trends E-commerce E-commerce definition and scope, E-commerce evolution and models, Tech integration in online transactions, User experience and security, Omnichannel, AI, and sustainability trends 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19764/consumer-trends/?business Consumer trends and behaviors - Digital tech and mobile impact - Producer and consumer boundaries - Online reviews and social sharing - Experience-led brand interactions - Transparency, authenticity, and trust - Agility and omnichannel approaches - Corporate responsibility and sustainability Consumer trends Consumer trends and behaviors, Digital tech and mobile impact, Producer and consumer boundaries, Online reviews and social sharing, Experience-led brand interactions, Transparency, authenticity, and trust, Agility and omnichannel approaches, Corporate responsibility and sustainability 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/9100/prompt-engineering-for-ai-in-marketing-and-sales/?business What is prompt engineering? - Importance in marketing and sales - Basics of crafting effective prompts - Prompt engineering techniques - Prompt engineering applications in marketing Prompt engineering for AI in marketing and sales Dr. Jose Mendoza What is prompt engineering?, Importance in marketing and sales, Basics of crafting effective prompts, Prompt engineering techniques, Prompt engineering applications in marketing 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/18373/patagonia-ethical-storytelling/?business Patagonia: ethical storytelling Dr. Dionne Boyd 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19761/consumer-behavior-in-market-research/?business Core concepts of consumer behavior - Purchasing decision influences - Consumer decision-making process - Consumer behavior research methods - Market segmentation and personas - Impact of digital/social channels - Applying insights to marketing strategy Consumer behavior in market research Core concepts of consumer behavior, Purchasing decision influences, Consumer decision-making process, Consumer behavior research methods, Market segmentation and personas, Impact of digital/social channels, Applying insights to marketing strategy 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/8506/influencers/?business Influencer marketing - Influencer engagement model - Mega influencers - Macro influencers - Micro influencers - Nano influencers - Brand ambassadors - Authoritative influencers - Customer influencers - Employee influencers Influencers Ms. Julie Atherton Influencer marketing, Influencer engagement model, Mega influencers, Macro influencers, Micro influencers, Nano influencers, Brand ambassadors, Authoritative influencers, Customer influencers, Employee influencers 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19762/consumer-behavior/?business Disciplines influencing consumer behavior - Consumer decision process stages - Psychological, social, situational influences - Sensory marketing and emotional drivers - Digital transformation, social media impact - Personalization and data ethics in marketing Consumer behavior Disciplines influencing consumer behavior, Consumer decision process stages, Psychological, social, situational influences, Sensory marketing and emotional drivers, Digital transformation, social media impact, Personalization and data ethics in marketing 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19760/consumer-behavior-and-decision-making/?business Consumer behavior definition - Influences on consumer behavior - Consumer decision-making stages - Motivations for consumer choices - Social influence and social media - Digital age impact on consumers - Adapting strategies to consumer expectations Consumer behavior and decision making Consumer behavior definition, Influences on consumer behavior, Consumer decision-making stages, Motivations for consumer choices, Social influence and social media, Digital age impact on consumers, Adapting strategies to consumer expectations 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/19765/content-marketing/?business Content marketing basics - Content vs. traditional marketing - Audience insights - Relationship building - Strategic content planning - Content formats and channels - Measurement and improvement Content marketing Content marketing basics, Content vs. traditional marketing, Audience insights, Relationship building, Strategic content planning, Content formats and channels, Measurement and improvement 2026-03-31 2026-03-31 The Business & Management Collection https://hstalks.com/t/13753/measuring-success-in-brand-storytelling/?business Customer engagement - Brand awareness - Sales - Optimizing - Marketing teams - Brand stories - Metrics - Feedback Measuring success in brand storytelling Dr. Dionne Boyd Customer engagement, Brand awareness, Sales, Optimizing, Marketing teams, Brand stories, Metrics, Feedback 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/18573/advertising/?business Advertising definition and role - Advertising strategy and creative process - Selecting ad channels - Digital advertising and data-driven targeting - Ad regulations and ethics - Measuring ad effectiveness and metrics Advertising Advertising definition and role, Advertising strategy and creative process, Selecting ad channels, Digital advertising and data-driven targeting, Ad regulations and ethics, Measuring ad effectiveness and metrics 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/18583/branding/?business Branding definition & importance - Key brand elements - Emotional connection & brand equity - Consistency & distinctiveness - Case studies: Orange & Singapore Airlines - Employees & company culture - Adapting branding & authenticity Branding Branding definition & importance, Key brand elements, Emotional connection & brand equity, Consistency & distinctiveness, Case studies: Orange & Singapore Airlines, Employees & company culture, Adapting branding & authenticity 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/18580/attitudinal-research/?business Attitudinal research purpose - Attitude components - Research methods - Social values, customer expectations - Marketing, social change, service design - Ongoing research, adaptability Attitudinal research Attitudinal research purpose, Attitude components, Research methods, Social values, customer expectations, Marketing, social change, service design, Ongoing research, adaptability 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/18581/consumer-attitudes/?business Definition of consumer attitudes - Influences on consumer attitudes - Three-component model of attitudes - Means-end chain approach - Role of social and cultural influences Consumer attitudes Definition of consumer attitudes, Influences on consumer attitudes, Three-component model of attitudes, Means-end chain approach, Role of social and cultural influences 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/18582/behavioural-segmentation-in-market-research/?business Behavioral Segmentation - Demographic vs Geographic Segmentation - Key Behavioral Variables - Brand and Retailer Examples - Challenges of Behavioral Segmentation - Data and Dynamic Research in Segmentation Behavioural segmentation in market research Behavioral Segmentation, Demographic vs Geographic Segmentation, Key Behavioral Variables, Brand and Retailer Examples, Challenges of Behavioral Segmentation, Data and Dynamic Research in Segmentation 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/9367/social-media-return-on-investment/?business Marketing return measurement - Channel performance comparison - ROI breakdown analysis - Platform selection strategy - Conversion rate tracking - ROI calculator usage Social media return on investment Ms. Julie Atherton Marketing return measurement, Channel performance comparison, ROI breakdown analysis, Platform selection strategy, Conversion rate tracking, ROI calculator usage 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/9829/ethics-and-privacy-in-ai-driven-marketing-and-sale/?business Ethics and compliance - Avoiding bias in AI decisions - Transparency in AI decisions - Ethical issues in AI marketing - Technologies to improve privacy - Explainable AI Ethics and privacy in AI-driven marketing and sales Dr. Jose Mendoza Ethics and compliance, Avoiding bias in AI decisions, Transparency in AI decisions, Ethical issues in AI marketing, Technologies to improve privacy, Explainable AI 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/18574/advertising-effectiveness-research/?business Importance of ad effectiveness research - Key objectives and success metrics - Methods and tools for measuring effectiveness - Challenges in attribution and measurement - Integrated approaches for robust research - Role of objectives, data, and impact focus - Challenges of digital metrics and overload - Use of AI and dynamic optimization - Importance of continuous learning and adaptation Advertising effectiveness research Importance of ad effectiveness research, Key objectives and success metrics, Methods and tools for measuring effectiveness, Challenges in attribution and measurement, Integrated approaches for robust research, Role of objectives, data, and impact focus, Challenges of digital metrics and overload, Use of AI and dynamic optimization, Importance of continuous learning and adaptation 2026-02-26 2026-02-26 The Business & Management Collection https://hstalks.com/t/17189/product-life-cycle-plc/?business Product Life Cycle concept - Product Life Cycle stages - PLC stage strategies - Innovation & market segmentation - Adapting marketing mix in cycle - Extending product success Product life cycle (PLC) Product Life Cycle concept, Product Life Cycle stages, PLC stage strategies, Innovation & market segmentation, Adapting marketing mix in cycle, Extending product success 2026-01-28 2026-01-28 The Business & Management Collection https://hstalks.com/t/14545/ethical-storytelling/?business Components of ethical storytelling - Core principles of ethical storytelling - Ethical boundaries - Patagonia case study - Ben & Jerry’s case study - Overcoming ethical dilemmas Ethical storytelling Dr. Dionne Boyd Components of ethical storytelling, Core principles of ethical storytelling, Ethical boundaries, Patagonia case study, Ben & Jerry’s case study, Overcoming ethical dilemmas 2026-01-28 2026-01-28 The Business & Management Collection https://hstalks.com/t/17198/swot-analysis-in-marketing/?business SWOT Analysis Application - SWOT Components - Conducting SWOT Steps - SWOT in Strategic Marketing - Integrating SWOT with Frameworks - SWOT Pitfalls & Best Practices - Ongoing SWOT Assessment - Actioning SWOT Insights SWOT analysis in marketing SWOT Analysis Application, SWOT Components, Conducting SWOT Steps, SWOT in Strategic Marketing, Integrating SWOT with Frameworks, SWOT Pitfalls & Best Practices, Ongoing SWOT Assessment, Actioning SWOT Insights 2026-01-28 2026-01-28 The Business & Management Collection https://hstalks.com/t/8572/go-to-market-strategy/?business Feasibility analysis for go-to-market strategy - Components of a go-to-market strategy - Steps involved in mapping the technology environment - Distribution channels - Promotional strategies - Creating a marketing plan - Importance of building relationships with early adopters and influencers Go-to-market strategy Prof. Milé Terziovski Feasibility analysis for go-to-market strategy, Components of a go-to-market strategy, Steps involved in mapping the technology environment, Distribution channels, Promotional strategies, Creating a marketing plan, Importance of building relationships with early adopters and influencers 2026-01-28 2026-01-28 The Business & Management Collection https://hstalks.com/t/17193/search-engine-optimisation-seo/?business Importance of SEO - Search Engine Ranking - Key SEO Ranking Factors - Technical On-page Off-page SEO - SEO Benefits and Metrics Search engine optimisation (SEO) Importance of SEO, Search Engine Ranking, Key SEO Ranking Factors, Technical On-page Off-page SEO, SEO Benefits and Metrics 2026-01-28 2026-01-28 The Business & Management Collection https://hstalks.com/t/17194/secondary-market-research/?business Secondary market research definition - Sources of secondary data - Advantages and limitations of secondary research - Steps for effective secondary research - Importance of combining secondary and primary research Secondary market research Secondary market research definition, Sources of secondary data, Advantages and limitations of secondary research, Steps for effective secondary research, Importance of combining secondary and primary research 2026-01-28 2026-01-28 The Business & Management Collection https://hstalks.com/t/10717/deciding-to-use-social-media/?business Social media decision-making - Brand values alignment - Ethical marketing concerns - Leadership-driven media choices - Industry-specific legal constraints - Budget and resource planning Deciding to use social media Ms. Julie Atherton Social media decision-making, Brand values alignment, Ethical marketing concerns, Leadership-driven media choices, Industry-specific legal constraints, Budget and resource planning 2026-01-28 2026-01-28 The Business & Management Collection https://hstalks.com/t/16393/nikes-reactland-immersive-storytelling/?business Nike’s reactland: immersive storytelling Dr. Dionne Boyd 2026-01-28 2026-01-28 The Business & Management Collection