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Applied Marketing Analytics: The Peer-Reviewed Journal

First Published October 2014 Latest Issue October 2022

Applied Marketing Analytics is the major professional and research journal publishing in-depth, peer-reviewed articles, case studies and research papers on all aspects of measuring and analysing marketing performance to improve its effectiveness.... read more

Subjects covered include: Big Data marketing analytics; AI and marketing; aligning marketing metrics with business goals; consumer behaviour; optimizing marketing value, retention and loyalty; KPIs and performance benchmarks in marketing; analytics in advertising; social media marketing analytics; content marketing analytics; attribution in marketing; the customer decision journey and analytics

Subscribe to this journal and access in-depth case studies from senior practitioners and leading academics.

Journal Information