Mr. James R. Gregory CoreBrand, USA

3 Talks

James R. Gregory is the founder and chairman of CoreBrand, a global brand strategy and communications firm based in New York, New York, with offices in Los Angeles, California, with satellite office throughout the country.
With 40 years of experience in advertising and branding, Jim is a leading expert... read moreon brand management and is credited with developing strategies for measuring the power of brands and their impact on a corporation's potential financial performance.
Most notable of the tools that Jim has developed is the CoreBrand Index (CBI), a quantitative research vehicle that continuously tracks the reputation and financial performance of over 1000 publicly traded companies across 50 industries. CoreBrand uses the CBI to help clients recognize how their brands compare with industry peers and how communications can impact corporate reputation and financial performance, which includes stock price and revenue growth.
Jim is a frequent speaker on the topic of the financial benefits of communications and brand management. Recent speaking engagements include The Conference Board, the Association of National Advertisers, and the National Investor Relations Institute.
Jim serves on the Board of Directors of Tervis Corporation, a privately held consumer products company. He has served on several non-profit boards, including The Stamford Symphony, where he chaired the marketing committee and The Silvermine Guild Art Center, where he chaired the capital campaign. Jim is also a founding member of the Marketing Accountability Standards Advisory Council (MASAC) and is a member of the Marketing Accountability Standards Board (MASB), where he is the co-chair of the Improving Financial Reporting Committee. .
Jim has written four books on creating value with brands: Marketing Corporate Image, Leveraging the Corporate Brand, Branding Across Borders, and The Best of Branding. His latest white paper, “Aligning Marketing and Finance”, was published in a recent issue of Corporate Finance Review.