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Prof. Judy Zaichkowsky Beedie School of Business, Simon Fraser University, Canada1 Talk
Judy Zaichkowsky is a Professor of Marketing at the Beedie School of Business in Vancouver, Canada. She holds a Master’s in Consumer Studies from the University of Guelph, Canada and a PhD in Marketing from the University of California, Los Angeles, USA. Her dissertation publication on involvement is identified as... read moreone of the top cited papers in Consumer Research and also one of the most influential articles in the field of advertising. She co-authored the top selling Canadian textbook in Consumer Behaviour for over 15 years. She authored The Psychology Behind Trademark Infringement and Counterfeiting (2006 Laurence Erlbaum). She is a co-author on the Park award in 2013 for best paper published in Journal of Consumer Psychology 2010. She has also held the position of Professor of Marketing and Communications at the Copenhagen Business School.