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Journal of Cultural Marketing Strategy

First Published August 2015 Latest Issue September 2019

Journal of Cultural Marketing Strategy is the major peer-reviewed, professional journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing.... read more

Guided by its Editor, Dr. Jake Beniflah, and an eminent Editorial Board consisting of leading cultural marketing experts, each biannual 100-page issue of Journal of Cultural Marketing Strategy provides in-depth, practical articles from leading professionals in the field on innovative strategies, techniques and trends, together with the latest applied research in multicultural and cross-cultural marketing and detailed analysis of how leading brands are managed in today’s changing demographic and cultural climate.

Subscribe to this journal and access in-depth case studies from senior practitioners and leading academics.

Journal Information