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Journal of Cultural Marketing Strategy

First Published August 2015 Latest Issue March 2022

Journal of Cultural Marketing Strategy is the major peer-reviewed, professional journal dedicated to the advancement of best practice and latest thinking in cultural marketing, incorporating multicultural and cross-cultural marketing.... read more

Guided by its Editor, Dr. Jake Beniflah, and an eminent Editorial Board consisting of leading cultural marketing experts, each biannual 100-page issue of Journal of Cultural Marketing Strategy provides in-depth, practical articles from leading professionals in the field on innovative strategies, techniques and trends, together with the latest applied research in multicultural and cross-cultural marketing and detailed analysis of how leading brands are managed in today’s changing demographic and cultural climate.

Subscribe to this journal and access in-depth case studies from senior practitioners and leading academics.

Featured Articles

Kemp, Elyria; Porter, Mcdowell; Davis, Cassandra; Williams, Kristi M.
Fitzsimmons, Alexis Bajalia; Qin, Yufan Sunny; Heffron, Eve R.; Distaso, Marcia W.
Singh, Gagandeep; Walia, Jasdeep Singh

Journal Information