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Finance, Accounting & Economics
Global Business Management
Management, Leadership & Organisation
Marketing & Sales
Strategy
Technology & Operations

Marketing & Sales

  • 547
    Talks
  • 49
    Series
  • 426
    Experts
  • 7
    Journals

Featured Talks

  • Lectures
  • Case Studies
  • View All  Featured Talks
View All  
What is the external marketing environment? What is the external marketing environment?
14 min
  • Dr. Annmarie Hanlon
  • Cranfield School of Management, UK
Sales and operations planning Sales and operations planning
29 min
  • Mr. Eric Wilson
  • The Institute of Business Forecasting and Planning, USA
Motivation and self-concept Motivation and self-concept
50 min
  • Prof. Judy Zaichkowsky
  • Beedie School of Business, Simon Fraser University, Canada
Strategic marketing: the six imperatives Strategic marketing: the six imperatives
38 min
  • Prof. Noel Capon
  • Columbia University, USA
Hospitality marketing Hospitality marketing
28 min
  • Prof. Ioannis S. Pantelidis
  • Ulster University, UK
Shoppernomics: understanding the structure for marketing communications Shoppernomics: understanding the structure for marketing communications
21 min
  • Mr. Roddy Mullin
  • Helmsmen Business Consultants, UK
Qualitative data analysis Qualitative data analysis
34 min
  • Mr. Jean-François Denault
  • Marketing Consultant, Canada
Gender and consumption Gender and consumption
38 min
  • Prof. Linda Scott
  • University of Oxford, UK
International marketing planning: adaptation and standardisation International marketing planning: adaptation and standardisation
34 min
  • Prof. Demetris Vrontis
  • Professor of Marketing and Dean of the School of Business, University of Nicosia, Cyprus
The marketing mix The marketing mix
41 min
  • Prof. Michael J. Baker
  • Emeritus Professor, University of Strathclyde Business School, UK
Social values and cross-cultural factors in consumer behavior Social values and cross-cultural factors in consumer behavior
24 min
  • Prof. Lynn R. Kahle
  • University of Oregon, USA
Advertising with purpose Advertising with purpose
16 min
  • Mr. Thomas Kolster
  • Director, Goodvertising Agency, Denmark
Managing marketing in a crisis Managing marketing in a crisis
31 min
  • Dr. Annmarie Hanlon
  • Cranfield School of Management, UK
International marketing International marketing
59 min
  • Prof. Kevin Ibeh
  • Pro Vice Master (International), Birkbeck, University of London, UK
4 traits of successful marketers 4 traits of successful marketers
36 min
  • Mr. Drew Neisser
  • CEO and Founder, Renegade, USA
Consumer behavior: why we buy Consumer behavior: why we buy
72 min
  • Prof. Michael R. Solomon
  • Haub School of Business, Saint Joseph's University, Philadelphia, USA

Series

  • Released
  • Upcoming
  • View All  Series
View All  
Series
Key Concepts: Principles and Practices of Digital Marketing
9 talks
Series
Key Concepts: Managing New Product Launches
10 talks
Series
Key Concepts: Sales Management
10 talks
Series
International Marketing
4 talks
Series
Marketing Case Studies
5 talks
Series
Introduction to Hospitality
9 talks
Series
Key Concepts: Marketing
10 talks
Series
Research Methodologies for Application in Business
7 talks
Series
The Purpose Economy
10 talks
Series
Marketing Strategy
7 talks
Series
Tourism Marketing
7 talks
Series
Global Branding Strategies
5 talks
Series
Planning and Implementing a Retail Strategy
10 talks
Series
Why We Buy: Understanding Consumer Behavior
19 talks
Series
Principles of Marketing
Guidelines for effective practice
34 talks
Series
Modern Brand Management
Fundamentals and latest thinking
9 talks
Series
The Role of Salespeople
How to develop a long lasting relationship with your customers
9 talks
Series
Digital Marketing Best Practice
Fundamentals of strategy and practice
19 talks
Series
Communicating to the Young Consumer
Relating to children and young people in an effective and responsible way
9 talks
Series
Bayesian Analysis in Marketing
A breakthrough in customer analytics
23 talks
Series
Marketing to Women
Understanding how women buy and how to gain your share of this crucial market
8 talks
Series
Exporting, International and Global Marketing Management
Beyond the fundamentals
23 talks
Series
Practical Pricing and Revenue Management
Fundamentals and practical applications
18 talks
Series
Nonprofit and Voluntary Sector Marketing
How to use communication effectively to connect with supporters
10 talks
Series
Sponsorship
From theory to practice and all the latest trends
10 talks
Series
Experiential Marketing
Shaping the future of global brands
7 talks
Series
Airport Marketing
Latest Thinking on Gaining a Competitive Edge
9 talks
Series
Branding and Product Specialization in Hotels
Why and how to brand hotels to maximize their business potential
8 talks
Series
Marketing Hotels
Addressing the unique challenges of marketing hotels
7 talks
Series
Marketing to the Older Consumer
Techniques to target the fastest growing population demographic
6 talks
Series
Retail Marketing
The marketing issues facing a fast-changing sector
10 talks
Series
TV Advertising in the UK
The art of engaging viewers and creating successful advertising
10 talks


Experts

  • View All  Experts
View All  
Dr. Glen Brodowsky
California State University San Marcos, USA
Prof. Claus D. Jacobs
University of St. Gallen, Switzerland
Prof. Svend Hollensen
Associate Professor of International Marketing, University of Southern Denmark, Denmark
Mr. Drew Neisser
CEO and Founder, Renegade, USA
Ms. Caroline Chen
Downtown Partners, USA
Ms. Jan Ward
Corrotherm International Ltd
Prof. Michael R. Solomon
Haub School of Business, Saint Joseph's University, Philadelphia, USA
Dr. Annmarie Hanlon
Cranfield School of Management, UK
Mr. James R. Gregory
CoreBrand, USA
Prof. Lynn R. Kahle
University of Oregon, USA
Prof. Linda Scott
University of Oxford, UK
Prof. Judy Zaichkowsky
Beedie School of Business, Simon Fraser University, Canada
Prof. Michael J. Baker
Emeritus Professor, University of Strathclyde Business School, UK
Prof. T.C. Melewar
Professor of Marketing and Strategy, Brunel University, UK
Dr. Kenneth Le Meunier-FitzHugh
Visiting Fellow, University of Warwick, UK
Mr. Richard Sedley
Customer Engagement Director, cScape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK
Prof. Gerard Hastings
Professor of Social Marketing, Stirling University, UK
Prof. Lisa Peñaloza
Kedge Business School, France
Prof. Allan J. Kimmel
ESCP Europe, France
Dr. Simone Kurtzke
Robert Gordon University, UK
Prof. Bella DePaulo
Visiting Professor, University of California, USA
Mr. Rob Baldry
Seabrook Marketing Ltd, UK
Mr. Ed Addison
Chairman of Cloud Pharmaceuticals and Adjunct Professor at North Carolina State University, USA
Dr. Nükhet Vardar
Founder, El Izi Communications Consultancy, UK

Journals

cover image, Journal of Brand Strategy

Journal of Brand Strategy

cover image, Journal of Digital & Social Media Marketing

Journal of Digital & Social Media Marketing

cover image, Journal of Digital Media Management

Journal of Digital Media Management

cover image, Applied Marketing Analytics: The Peer-Reviewed Journal

Applied Marketing Analytics: The Peer-Reviewed Journal

cover image, Journal of Data Protection & Privacy

Journal of Data Protection & Privacy

cover image, Journal of Cultural Marketing Strategy

Journal of Cultural Marketing Strategy

cover image, Journal of Education Advancement & Marketing

Journal of Education Advancement & Marketing



The Business & Management Collection

  • ISSN: 2059-7177
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