As an expert, entrepreneur, and educator in the field of strategic decision-making for managers, Paul J.H. Schoemaker, Ph.D., conducts research, develops new tools for making better decisions, tests them in the real world, and teaches others how to use them.

Paul has a B.S. in physics from the University of Notre Dame (Magna Cum Laude), M.B.A. in Finance, M.A. in Management, and a Ph.D. in Decision Sciences, all from the Wharton School at the University of Pennsylvania.
He has written over 120 academic and applied papers, which have appeared in such diverse journals as the Harvard Business Review, the Journal of Mathematical Psychology, Brain and Behavioral Sciences, and the Journal of Economic Literature and ranked among the top 1% of scholars cited worldwide by ISI.
Paul is the recipient of teaching as well as research awards, including the Best Paper Prize of the Strategic Management Society in 2000 for “Strategic Assets and Organizational Rent,” co-authored with Raffi Amit from Northwestern while still at the University of Chicago.
His 1995 paper on scenario planning became the second-highest reprint of the Sloan Management Review (MIT); he published multiple articles in the Harvard Business Review. He was the fourth most published author in Berkeley’s California Management Review.
Paul is also the author of several best-selling business books (over 200,000 copies sold) as well as influential academic works, with 47 translations covering 17 languages.

Paul became an expert in the field of decision sciences, among the first to combine the practical ideas of decision theory, behavioral economics, scenario planning, and risk management into a set of strategic decision-making tools for managers. He is co-author of a landmark book with Jay Russo, Winning Decisions: Getting It Right the First Time. He has also been an entrepreneur as founder, CEO, and Chairman of Decision Strategies International, Inc. and as co-founder of Strategic Radar, Inc. Finally, Paul is a dedicated educator: he served for a decade as research director of the Mack Center for Technological Innovation at the Wharton School of the University of Pennsylvania, and for five years as a board member of the Decision Education Foundation. He has conducted hundreds of lectures and executive seminars around the world.