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Case Studies

Real world – what they did, what they do, how and why – from commerce and industry.

Featured Cases

Category

Bite-size Case Study

Cargill: the importance of transparency in environmental ...

Prof. Dr. Arnd Huchzermeier
WHU – Otto Beisheim School of Management, Germany

Bite-size Case Study

Apple: from subculture to cultural dominance

Prof. Lisa Peñaloza
Kedge Business School, France

Bite-size Case Study

When gender equality values don’t translate into action

Prof. Monique Valcour
EDHEC Business School, France

Extended-form Case Study

Building a tech product for social impact

Ms. Amara Humphry
Abl Schools, USA

Bite-size Case Study

How Singapore Airlines created a legend of glamorous service

Singapore Airlines 8 min

Mr. Martin Roll
Venture Republic, Singapore

Interview Case Study

Positioning a mid-size overseas bank to do business in th...

Mr. Avner Mendelson
President and CEO of Bank Leumi USA, USA

Extended-form Case Study

How can a local brand compete against international giants

Jollibee 14 min

Dr. Nükhet Vardar
El Izi Communications UK Consultancy, UK

Extended-form Case Study

Caterpillar bundles to win: operations strategy in action

Caterpillar 19 min

Prof. Sridhar Tayur
School of Business, Carnegie Mellon University, USA

Extended-form Case Study

Tata Motors’ acquisition of Jaguar Land Rover

Dr. Deepraj Mukherjee
Kent State University, USA

Bite-size Case Study

Skybus Airlines: the spectacular failure of an excellent ...

Skybus Airlines 11 min

Prof. Sharon Alvarez
Ohio State University, USA

Bite-size Case Study

Rupert Murdoch: integrating media and political power

Mr. Granville Williams
Project Director, Media Ownership in the Age of Convergence with the Campaign for Press and Broadcasting, UK

Extended-form Case Study

Assessing business structure: a case study in the energy ...

Dr. Michael McDonald
Fairfield University, USA

Bite-size Case Study

Entrepreneurship and Indian IT outsourcing: the good, the...

Prof. Rafiq Dossani
Stanford University, USA

Bite-size Case Study

Alibaba: the company that made eBay a dwarf

Dr. Xiaobai Shen
Edinburgh Business School, UK

Extended-form Case Study

How brands can shift toward an experience-led model

Adler Planetarium 18 min

Ms. Caroline Chen
Downtown Partners, USA

Interview Case Study

How top level recruitment really happens

Mr. Anthony Vardy
Westbury Granville Associates Ltd., UK

View all available case studies in the selected category

Browse case studies by format

Interview Case Studies

Full length, edited versions and extracts with topics for in-class discussion and individual and group projects.
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Bite-size Case Studies

Short, sharp, from commerce and industry, with suggested issues to consider and discuss.
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Extended-form Case Studies

Longer than bite-size, shorter than interviews; learnings from the real world of commerce and industry.
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