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Case Studies

Real world – what they did, what they do, how and why – from commerce and industry.

Featured Cases

Category

Bite-size Case Study

How Singapore Airlines created a legend of glamorous service

Singapore Airlines 8 min

Mr. Martin Roll
Venture Republic, Singapore

Bite-size Case Study

Apple: from subculture to cultural dominance

Prof. Lisa Peñaloza
Kedge Business School, France

Bite-size Case Study

Lakehouse: a framework for socially responsible strategy

Lakehouse 5 min

Prof. Andre Spicer
Cass Business School, UK

Bite-size Case Study

How BAE systems turned a scandal into a success

BAE Systems 4 min

Dr. Ian Ashman
Manchester Metropolitan University, UK

Extended-form Case Study

Risk management: approach and methodology in Carlsberg

Carlsberg 15 min

Ms. Vibeke P. Aggerholm
VP Group Internal Audit, Carlsberg Group, Denmark

Bite-size Case Study

T-Mobile: strategic decisions to improve position in the ...

Mr. Shaun Whatling
Director, Redmandarin, UK

Extended-form Case Study

Interest rates and asset prices: Annaly Capital Management

Annaly Capital Managment 27 min

Dr. Michael McDonald
Fairfield University, USA

Extended-form Case Study

How brands can shift toward an experience-led model

Adler Planetarium 18 min

Ms. Caroline Chen
Downtown Partners, USA

Extended-form Case Study

Tata Motors’ acquisition of Jaguar Land Rover

Dr. Deepraj Mukherjee
Kent State University, USA

Bite-size Case Study

Skybus Airlines: the spectacular failure of an excellent ...

Skybus Airlines 11 min

Prof. Sharon Alvarez
Ohio State University, USA

Bite-size Case Study

Sustainable supply chains: Marks & Spencer’s Plan A

Marks & Spencer 2 min

Mr. Mike Bernon
Cranfield School of Management, UK

Extended-form Case Study

Assessing business structure: a case study in the energy ...

Dr. Michael McDonald
Fairfield University, USA

Extended-form Case Study

How a local brand can compete against international giants

Jollibee 14 min

Dr. Nükhet Vardar
El Izi Communications UK Consultancy, UK

Bite-size Case Study

How Walmart built sustainability into the supply chain

Prof. Dr. Arnd Huchzermeier
WHU – Otto Beisheim School of Management, Germany

Extended-form Case Study

Building a tech product for social impact

Ms. Amara Humphry
Abl Schools, USA

Interview Case Study

How top level recruitment really happens

Mr. Anthony Vardy
Westbury Granville Associates Ltd., UK

View all available case studies in the selected category

Browse case studies by format

Interview Case Studies

Full length, edited versions and extracts with topics for in-class discussion and individual and group projects.
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Bite-size Case Studies

Short, sharp, from commerce and industry, with suggested issues to consider and discuss.
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Extended-form Case Studies

Longer than bite-size, shorter than interviews; learnings from the real world of commerce and industry.
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