Subjects  

Case Studies

Real world – what they did, what they do, how and why – from commerce and industry.

Bite-size Case Studies

Short, sharp, from commerce and industry, with suggested issues to consider and discuss.

Skybus Airlines: the spectacular failure of an excellent ...
Skybus Airlines
August 2017 11min
  • Prof. Sharon Alvarez
  • Ohio State University, USA
Space shuttle Challenger: How safety and risk were overlo...
August 2017 3min
  • Dr. Laurel C. Austin
  • Copenhagen Business School, Denmark
KLM Airlines: from crisis to social media success
KLM Airlines
August 2017 4min
  • Dr. Simone Kurtzke
  • Robert Gordon University, UK
Yarra Valley Water: double-loop learning and sustainability
Yarra Valley Water
July 2017 4min
  • Prof. Suzanne Benn
  • Graduate School of the Environment, Macquarie University, Australia
Macmillan: learning through communities of practice
Macmillan
July 2017 5min
  • Prof. Jane Maher,
  • Dr. Alison Donaldson
Caterpillar: a service brand for customer peace of mind
Caterpillar
July 2017 4min
  • Prof. Keith Goffin
  • Cranfield University School of Management, UK
The Economist: a pricing experiment
The Economist
June 2017 2min
  • Mr. Richard Sedley
  • Customer Engagement Director, Cscape CEU and Course Director for Social Media at the Chartered Institute of Marketing, UK
Economics or exploitation? How Uber applies price discrim...
Uber
June 2017 2min
  • Dr. Michael McDonald
  • Fairfield University, USA
Boeing: more than just an aircraft manufacturer
Boeing
June 2017 3min
  • Prof. Vish Krishnan
  • Rady School of Management, University of California, San Diego, USA
Lehman Brothers & General Motors: contrasting models of f...
Lehman Brothers
May 2017 5min
  • Prof. Julian Birkinshaw
  • London Business School, UK
Apple: creative destruction and the Icarus dilemma
Apple
May 2017 7min
  • Prof. Johannes Pennings
  • Wharton Business School, USA
Talisman and Sudan: the role of multinationals in conflic...
May 2017 4min
  • Prof. Colin Fisher
  • Professor of Managerial Ethics and Values, Nottingham Business School, UK
Silvio Berlusconi: the businessman who became prime minister
April 2017 3min
  • Mr. Granville Williams
  • Project Director, Media Ownership in the Age of Convergence with the Campaign for Press and Broadcasting, UK
How Aflac used advertising to increase the value of its c...
Aflac
April 2017 8min
  • Mr. James R. Gregory
  • CoreBrand, USA
Aesthetics of leadership: the example of Barack Obama
April 2017 6min
  • Dr. Donna Ladkin
  • Cranfield University, UK
Product (RED): a consumer and campaign partnership
Red
March 2017 2min
  • Mr. Graham Minton
  • Director of Corporate Relations, World Heart Federation, Switzerland
American Heart Association and the Pharmaceutical Roundtable
American Heart Association
March 2017 2min
  • Mr. Stephen M. Adler,
  • Ms. Hallie Leighton
How Westin Hotels and Four Seasons leveraged symbolic val...
Four Seasons
March 2017 5min
  • Dr. Maureen Brookes
  • Senior Lecturer, Oxford Brookes University, UK
AmorePacific and the magic of Korean beauty
AmorePacific
February 2017 3min
  • Mr. Martin Roll
  • Venture Republic, Singapore
How families took control of change: Jamie Oliver’s schoo...
February 2017 5min
  • Mr. Anthony Greenfield
  • Consultant, Resolve, UK
How Kelon and Haier innovated to attract the local Chines...
Haier
February 2017 4min
  • Dr. Xiaobai Shen
  • Edinburgh Business School, UK
Entrepreneurship and Indian IT outsourcing: the good, the...
January 2017 8min
  • Prof. Rafiq Dossani
  • Stanford University, USA
How Southwest Airlines challenged a global crisis
Southwest Airlines
January 2017 3min
  • Dr. Kim Cameron
  • University of Michigan, USA
How WWF partnered with Nokia to promote conservation
World Wildlife Fund
January 2017 8min
  • Mr. Graham Minton
  • Director of Corporate Relations, World Heart Federation, Switzerland
How Dell reformed its supply chain technology to reduce risk
Dell
December 2016 8min
  • Prof. Jérémie Gallien
  • London Business School, UK
Standard Life: encouraging older consumers to invest in h...
Standard Life
November 2016 5min
  • Ms. Janet Kiddle
  • Founder, Steel Magnolia, UK
How BAE systems turned a scandal into a success
BAE Systems
October 2016 4min
  • Dr. Ian Ashman
  • Senior Lecturer, Lancashire Business School, University of Central Lancashire, UK
How Orange transformed shareholder value through brand ma...
Orange
October 2016 4min
  • Mr. David Haigh
  • Chief Executive Officer, Brand Finance Plc, UK
How Boeing reframed its supply chain to build the dreamliner
Boeing
September 2016 1min
  • Prof. J. Edward Russo
  • Cornell University, USA
How Walmart built sustainability into the supply chain
Walmart
September 2016 4min
  • Prof. Dr. Arnd Huchzermeier
  • WHU – Otto Beisheim School of Management, Germany
How BMW partnered with cancer survivors to boost their brand
BMW
September 2016 2min
  • Mr. Stephen M. Adler,
  • Ms. Hallie Leighton
How Lucozade defeated the sceptics
Lucozade
August 2016 5min
  • Mr. Tony Manwaring
  • Creative Director, Lab, UK
How Singapore Airlines created a legend of glamorous service
Singapore Airlines
August 2016 8min
  • Mr. Martin Roll
  • Venture Republic, Singapore
Rocky flats nuclear plant: how positive leadership preven...
August 2016 9min
  • Dr. Kim Cameron
  • University of Michigan, USA
Staff cooperation in the hospitality industry: seasonal s...
July 2016 4min
  • Dr. Warren Lieberman
  • President, Veritec Solutions, USA
Obama’s online campaign: a personal touch for the masses
Blue State Digital
July 2016 6min
  • Prof. Ivor Gaber
  • City University London and University of Bedfordshire, UK
Marks & Spencer: the quest to master the new millennium
Marks & Spencer
July 2016 7min
  • Prof. David Wilson
  • Associate Dean for Research at the Open University, UK
How LCC entry at Richmond impacted price, growth and the ...
July 2016 4min
  • Dr. Laurie Garrow
  • Assistant Professor, Georgia Institute of Technology, USA
Fred. Olsen cruise lines: a case study in researching old...
Fred. Olsen Cruise Lines
June 2016 6min
  • Ms. Janet Kiddle
  • Founder, Steel Magnolia, UK
Guanxi and McDonald’s
McDonald’s
June 2016 3min
  • Dr. Stephen Grainger
  • Edith Cowan University, Australia
Social influence & marketing: the Hush Puppies story
Hush Puppies
June 2016 6min
  • Prof. Allan J. Kimmel
  • ESCP Europe, France
T-Mobile: strategic decisions to improve position in the ...
T-Mobile
May 2016 7min
  • Mr. Shaun Whatling
  • Director, Redmandarin, UK
Alibaba: the company that made eBay a dwarf
Alibaba
May 2016 3min
  • Dr. Xiaobai Shen
  • Edinburgh Business School, UK
Rebranding bread: a shopper marketing success story
May 2016 4min
  • Mr. Chris Masterson
  • Director, Mesh Marketing Ltd, UK
Capitalizing on Hip Hop in sport (a 2007 strategy)
April 2016 4min
  • Prof. Andre Richelieu
  • Associate Professor, Universite Laval, Canada
How American idol attracts and retains fans
April 2016 1min
  • Prof. Irving Rein,
  • Dr. Ben Shields
Fan connectivity and brand transformation - the ultimate ...
UFC
April 2016 2min
  • Prof. Irving Rein,
  • Dr. Ben Shields
NASCAR - using technology to improve the experience
NASCAR
April 2016 1min
  • Prof. Irving Rein,
  • Dr. Ben Shields
How Nintendo positioned the launch of Wii
Nintendo
April 2016 4min
  • Prof. Glen Schmidt
  • University of Utah, USA
Isolating the increase in brand value
CoreBrand
April 2016 6min
  • Mr. James R. Gregory
  • CoreBrand, USA
Understanding the Power Of Guanxi
April 2016 2min
  • Dr. Stephen Grainger
  • Edith Cowan University, Australia

Extended-form Case Studies

Longer than bite-size, shorter than interviews; learnings from the real world of commerce and industry.

Onfido: a case study of a values-focused start-up
Onfido
July 2017 29min
  • Mr. Husayn Kassai
  • Onfido, UK
MIRA Rehab: a tale of hi-tech physiotherapy
MIRA Rehab
May 2017 20min
  • Mr. Cosmin Mihaiu
  • MIRA Rehab, UK
Strategic risk management: the case of HBOS
HBOS
March 2017 22min
  • Dr. Patrick McConnell
  • Macquarie University, Australia
Revolutionising display advertising at Whichit: lessons f...
Whichit
February 2017 22min
  • Mr. Jonathan Gan
  • Whichit, UK
Tata Motors’ acquisition of Jaguar Land Rover
Tata
December 2016 14min
  • Dr. Deepraj Mukherjee
  • Kent State University, USA
CivilisedBank: traditional SME relationship banking, rein...
Civilisedbank
July 2016 26min
  • Mr. Will Beeson
  • Head of Operations & Innovation, CivilisedBank, UK
Strategic risk management: the case of Lehman Brothers
Lehman Brothers
June 2016 11min
  • Dr. Patrick McConnell
  • Macquarie University, Australia
The impact of variable data on response rate and revenue
Marquis
February 2016 13min
  • Mr. Tony Rizzo
  • Marquis Software Solutions Inc, USA
Business continuity planning across a matrix
Ebay
February 2016 11min
  • Mr. Scott Baldwin
  • eBay, USA
Assessing synergies: A case study of Zillow and Trulia
Zillow
January 2016 27min
  • Dr. Michael McDonald
  • Fairfield University, USA
Hedging in commodities markets: Continental Resources
Continental Resources
December 2015 22min
  • Dr. Michael McDonald
  • Fairfield University, USA
Corporate bankruptcy: the case of Kodak
Kodak
December 2015 21min
  • Dr. Michael McDonald
  • Fairfield University, USA
Pricing strategies: the case of Verifone
Verifone
December 2015 21min
  • Dr. Michael McDonald
  • Fairfield University, USA
Verizon and Vodafone: a case study in joint ventures
Verizon
November 2015 24min
  • Dr. Michael McDonald
  • Fairfield University, USA
Petsmart: a case study in private equity buyouts
Petsmart
October 2015 19min
  • Dr. Michael McDonald
  • Fairfield University, USA
Corporate governance: a case study of Freeport McMoran
Freeport McMoran
July 2015 26min
  • Dr. Michael McDonald
  • Fairfield University, USA
Consultancy, power and management ideas - the case of McK...
McKinsey & Company
July 2015 29min
  • Prof. Andrew Sturdy
  • University of Bristol, UK
Knowledge empowering risk management
Neo Group
June 2015 17min
  • Mr. Atul Vashistha
  • Neo Group, USA
Business valuation in M&A: The case of Family Dollar
Family Dollar
May 2015 29min
  • Dr. Michael McDonald
  • Fairfield University, USA
Interest rates and asset prices: Annaly Capital Management
Annaly Capital Managment
May 2015 27min
  • Dr. Michael McDonald
  • Fairfield University, USA
Assessing business structure: a case study in the energy ...
Noble
May 2015 27min
  • Dr. Michael McDonald
  • Fairfield University, USA
Neustar. Inc: the challenges of diversification
Neustar
March 2015 27min
  • Dr. Michael McDonald
  • Fairfield University, USA
Risk management: approach and methodology in Carlsberg
Carlsberg
October 2013 15min
  • Ms. Vibeke P. Aggerholm
  • VP Group Internal Audit, Carlsberg Group, Denmark
How Zara optimised distribution for a fast-changing fashi...
Zara
December 2012 19min
  • Prof. Jérémie Gallien
  • London Business School, UK
How Tesco used its clubcard programme to revive its brand...
Tesco
February 2009 12min
  • Prof. Merlin Stone
  • Director, WCL and Professor of Marketing, Bristol Business School, UK


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