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Searching for literature in unfamiliar fields

Published on October 30, 2022   35 min

A selection of talks on Technology & Operations

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0:00
I want to talk about searching for literature in unfamiliar fields. From the point of view of a business need, searching as a practitioner. I'm a lecturer at the University of Brighton, Pericles Asher Rospigliosi, and I teach in the School of Business and Law. My expertise and my interest is in the fields of e-commerce, digital marketing, and the digital economy. Or more generally, how the Internet impacts on education, society, and business.
0:37
I want to cover why academic literature is something of importance and interest to those outside of the world of universities, in the world of business and applied application and use of ideas. So I'm going to think a little bit about the difference between academic literature as it's used by academics in what's often called the literature review and how might be used by practitioners trying to make use of this resource. Then I'm going to take us through a process for searching for the literature, trying to identify in a pragmatic way, a top ten that might be useful in a particular context. Some steps to help you bypass the breadth and depth of academic literature and instead find useful results. I'm going to finish by looking at a practical tool for searching for academic literature, Google Scholar, with some points on how to use it and how to get the most from it. What is academic literature?

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Searching for literature in unfamiliar fields

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