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Printable Handouts
Navigable Slide Index
- Introduction
- No more products, but platforms
- Most valuable companies – 2010 vs. 2020
- What is a (multi-sided) platform?
- Types of platforms (broadly)
- Network effects
- Direct network effects
- Indirect network effects
- Winner takes all (or most): smartphone OS and instant messaging
- Factors influencing winner-takes-all outcome
- Bringing both sides On-board to the platform
- Which side to subsidize?
- Mini-case: 3DO interactive multiplayer
- Other tactics to get sides on-board
- Platforms and three-dimensional competition
- Takeaways
This material is restricted to subscribers.
Topics Covered
- Network effects
- Value of goods
- Economies of scale
- Subsidization
Links
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External Links
Talk Citation
Ozalp, H. (2022, June 29). Digital platforms and ecosystems [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 5, 2024, from https://doi.org/10.69645/YMNP3897.Export Citation (RIS)
Publication History
Other Talks in the Series: Digital Innovation
Transcript
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0:00
Hello and welcome to the lecture
on digital platforms
and ecosystems.
I am Dr. Hakan Ozalp,
an assistant professor at
the University of Amsterdam,
Amsterdam Business School.
I study platforms and
platform-based ecosystems.
In this lecture,
I will give the basics
of what a platform is
and what are the important
things we should
think about in competition
between and within platforms.
I will also provide a mini case
study during this lecture.
0:30
Not so long ago,
we used to actually
own products.
I think the easiest
representation of this
are the DVDs and
Blu-rays we used to have
to watch movies at our home.
This has abruptly changed
in the last few years
when the streaming
platform Netflix
and its competitors
have entered.
Now, buying a DVD or Blu-ray
is something mostly
for collectors,
but otherwise people
think it's just a burden.
We see this not only in
streaming platforms,
but we see these changes
basically in multitudes
of industries.
Again, another good example
can be the feature phones.
The phones like Nokia
produced 15 years ago.
During these days,
like 2005, 2006,
you may think hey, Nokia
is such a big company.
You can't really challenge them
in the mobile phone business.
Of course, iPhone
and the other
smartphones like iPhone,
like those produced, for
example, by Samsung,
come into play and they
completely destroyed
Nokia within just a few years.
Most of this has been
attributed to the fact that
the App Store structure
in the smartphone
was much more
useful and advanced
compared to many
phones that Nokia had.
Users actually
happily jumped away
from feature phones
to smartphones.
I think this is the
easiest representation
of the power of
platforms over product,
like feature phones and how they
actually replaced them in
many different industries.