• Background on Strategic Retailing
• 45 min
  1. An overview of strategically-focused retailing: opportunities and challenges

  • Prof. Joel R. Evans
• Globalization and Retailing
• 29 min
  2. Foreign retailers in China: the first ten years

  • Dr. Lisa Qixun Siebers
• 50 min
  3. Global consumers and in-store promotions

  • Prof. Don E. Schultz
• Consumer Behavior in Retailing
• 19 min
  4. Online customer experience in e-retailing

  • Ms. Donna M. Iucolano
• 27 min
  5. Sensory cues and shoppers’ touching behaviour: the case of IKEA

  • Prof. Bertil Hultén
• 29 min
  6. The helpfulness of user-generated product reviews: a retailer’s perspective

  • Dr. Yue Pan
• Retail Operations and Merchandising
• 46 min
  7. The role of logistics within a retailing strategy

  • Prof. Leigh Sparks
• 40 min
  8. Customers, retail agglomerations and urban place marketing

  • Prof. Christoph Teller
• 36 min
  9. Retail buying: better purchasing and inventory control

  • Dr. Susan S. Fiorito
• Optimizing a Retail Strategy
• 35 min
  10. Optimizing a retail strategy: integration, analysis, and adaptation

  • Prof. Joel R. Evans

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Overview
3. About my institution and myself
4. A bit of history
5. Urban or place marketing
6. Retail agglomerations
7. Format typology
8. Differences between formats
9. Agglomeration effects
10. Rationalisation-effects
11. Accumulation-effects
12. Enrichment-effects
13. Agglomeration effects - tenants
14. Qualitative study
15. Qualitative study - results
16. Setting 1: Supra regional agglomerations
17. Setting 2: Regional agglomerations
18. Methodology
19. Setting 1 - results (supra-regional high street)
20. Setting 1 - results (supra-regional shopping mall)
21. Setting 2 results (town centre)
22. Setting 2 results (regional strip centre)
23. Setting 2 results (regional shopping mall)
24. Setting 1 - Importance/performance analysis
25. Setting 2 - Importance/performance analysis
26. Findings
27. Conclusions
28. Thank you
29. References

Topics Covered

• History of retail agglomerations
• Competition between malls/shopping centres and high streets/town centres
• Retail agglomeration typology
• Store network synergies (agglomeration effects)
• Coopetition between stores in retail agglomerations
• Shopper/customer behaviour
• Place marketing and management
• Retail agglomeration patronage behaviour
• Importance/performance analysis

Links

Series:

• Planning and Implementing a Retail Strategy

Categories:

• Marketing & Sales
• Strategy

Talk Citation

Publication History

• Published on December 1, 2013