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1. Introduction
2. Overview
3. About my institution and myself
4. A bit of history
5. Urban or place marketing
6. Retail agglomerations
7. Format typology
8. Differences between formats
9. Agglomeration effects
10. Rationalisation-effects
11. Accumulation-effects
12. Enrichment-effects
13. Agglomeration effects - tenants
14. Qualitative study
15. Qualitative study - results
16. Setting 1: Supra regional agglomerations
17. Setting 2: Regional agglomerations
18. Methodology
19. Setting 1 - results (supra-regional high street)
20. Setting 1 - results (supra-regional shopping mall)
21. Setting 2 results (town centre)
22. Setting 2 results (regional strip centre)
23. Setting 2 results (regional shopping mall)
24. Setting 1 - Importance/performance analysis
25. Setting 2 - Importance/performance analysis
26. Findings
27. Conclusions
28. Thank you
29. References

Topics Covered

• History of retail agglomerations
• Competition between malls/shopping centres and high streets/town centres
• Retail agglomeration typology
• Store network synergies (agglomeration effects)
• Coopetition between stores in retail agglomerations
• Shopper/customer behaviour
• Place marketing and management
• Retail agglomeration patronage behaviour
• Importance/performance analysis

Links

Series:

• Planning and Implementing a Retail Strategy

Categories:

• Marketing & Sales
• Strategy

Talk Citation

Publication History

• Published on December 1, 2013