Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Health problems which require behaviour change
3. Motivation in evolutionary perspective
4. Why do we behave badly?
5. Mostly people behave 'well'
6. Most behaviour is adaptive
7. Novel problems
8. Motivation to change behaviour
9. Where's motivation?
10. The definition of motivation
11. Determining human needs
12. Better way of fulfilling human needs
13. Human needs
14. Motivation classification
15. Handwashing with soap
16. 'Motivation Mapping' tool
17. Motivation to wash hands
18. Disgust as a motivator
19. Status as a motivator
20. Nurture as a motivator
21. TV advertisement embodying prime motivators
22. Advertisement impact
23. Why is disgust important for motivation?
24. Motivations, feelings and planning
25. Motivational mapping
26. Physical activity motivational mapping
27. Existing approaches to health promotion
28. Evolutionary behavioural theory

Topics Covered

• Most of today's health problems can be prevented by changes in behavior
• How understanding behavior, and behavioral motivation in particular, from an evolutionary perspective can provide new avenues for health promotion
• Example of how an evolutionary insight into the disgust motivation led to an effective handwashing campaign in Ghana

Links

Series:

• Evolution and Medicine

Categories:

• Clinical Practice

Therapeutic Areas:

• Cardiovascular & Metabolic

Talk Citation

Curtis, V. and Aunger, R. (2007, October 1). Mapping motivations: evolutionary health promotion [Video file]. In The Biomedical & Life Sciences Collection, Henry Stewart Talks. Retrieved April 15, 2025, from https://doi.org/10.69645/KGYT8074.
Export Citation (RIS)

Publication History

• Published on October 1, 2007
• Archived on October 5, 2016

Financial Disclosures

• Dr. Valerie Curtis has not informed HSTalks of any commercial/financial relationship that it is appropriate to disclose.
• Dr. Robert Aunger has not informed HSTalks of any commercial/financial relationship that it is appropriate to disclose.