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Printable Handouts
Navigable Slide Index
- Introduction
- Health problems which require behaviour change
- Motivation in evolutionary perspective
- Why do we behave badly?
- Mostly people behave 'well'
- Most behaviour is adaptive
- Novel problems
- Motivation to change behaviour
- Where's motivation?
- The definition of motivation
- Determining human needs
- Better way of fulfilling human needs
- Human needs
- Motivation classification
- Handwashing with soap
- 'Motivation Mapping' tool
- Motivation to wash hands
- Disgust as a motivator
- Status as a motivator
- Nurture as a motivator
- TV advertisement embodying prime motivators
- Advertisement impact
- Why is disgust important for motivation?
- Motivations, feelings and planning
- Motivational mapping
- Physical activity motivational mapping
- Existing approaches to health promotion
- Evolutionary behavioural theory
Topics Covered
- Most of today's health problems can be prevented by changes in behavior
- How understanding behavior, and behavioral motivation in particular, from an evolutionary perspective can provide new avenues for health promotion
- Example of how an evolutionary insight into the disgust motivation led to an effective handwashing campaign in Ghana
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Talk Citation
Curtis, V. and Aunger, R. (2007, October 1). Mapping motivations: evolutionary health promotion [Video file]. In The Biomedical & Life Sciences Collection, Henry Stewart Talks. Retrieved December 24, 2024, from https://doi.org/10.69645/KGYT8074.Export Citation (RIS)
Publication History
Financial Disclosures
- Dr. Valerie Curtis has not informed HSTalks of any commercial/financial relationship that it is appropriate to disclose.
- Dr. Robert Aunger has not informed HSTalks of any commercial/financial relationship that it is appropriate to disclose.