Share these talks and lectures with your colleagues
Invite colleagues
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
- View the Talks
-
29 min
1. Why branded hotels can outperform non-branded competitors- Mr. Robert Milburn
-
36 min
2. How to connect the brand to the customer- Dr. Richard Michon
-
36 min
3. Product specialization: how different brands compete- Dr. Maureen Brookes
-
32 min
4. Performance measurement of branded hotels- Mr. Charles Suddaby
-
36 min
5. The effects on sales when franchising a hotel- Mr. Vito Curalli
-
23 min
6. Selecting the right branded management company- Mr. David Larone
-
42 min
7. The case of a single brand corporation- Dr. Gabor Forgacs
-
36 min
8. Hot new lifestyle hotel brands: best practices- Mr. Joel Rosen
Printable Handouts
Navigable Slide Index
- Introduction
- The business of four seasons hotels and resorts
- Contents
- Brief history: how the brand has been developed
- 30 Years of development
- Key markets
- Schwartzkopf moment of arrival
- Strategy milestones
- Strategy milestones: size
- Strategy milestones: differentiation
- Innovations
- Definition of luxury through distinguished service
- From satisfaction to loyalty
- We really like that frozen yogurt...
- Room quality assurance
- Pen placement
- Corporate culture cannot be copied
- What will you remember?
- Strategy milestone: corporate culture
- Hire for the personality and train for the skills
- Corporate culture: hiring
- Sorry, we have dropped your cake
- Strategy milestone: shift of business model
- Management contract
- Strategic advantages
- Quantifiable advantages of substantial brand equity
- The most important assets are intangible
- Brand extensions
- Brand leadership
- Competitive strengths
- Conclusion
- Thank you
Topics Covered
- Brief historical perspective of the evolution of the Four Seasons brand
- Strategy milestones of brand development
- Brand extensions as a way of leveraging brand power
- Brand leadership
Talk Citation
Forgacs, G. (2009, May 14). The case of a single brand corporation [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved February 5, 2025, from https://doi.org/10.69645/NRVD3812.Export Citation (RIS)
Publication History
The case of a single brand corporation
Published on May 14, 2009
42 min
