TY - ADVS TI - The case of a single brand corporation AU - Forgacs, Gabor A2 - Forgacs, Gabor PY - 2009 DA - 2009/05/14 UR - https://hstalks.com/bm/1242/ AB - Brief historical perspective of the evolution of the Four Seasons brand, Strategy milestones of brand development, Brand extensions as a way of leveraging brand power, Brand leadership DB - The Business & Management Collection SN - 2059-7177 ID - 2072 PB - Henry Stewart Talks ER -