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1. Introduction
2. The business of four seasons hotels and resorts
3. Contents
4. Brief history: how the brand has been developed
5. 30 Years of development
6. Key markets
7. Schwartzkopf moment of arrival
8. Strategy milestones
9. Strategy milestones: size
10. Strategy milestones: differentiation
11. Innovations
12. Definition of luxury through distinguished service
13. From satisfaction to loyalty
14. We really like that frozen yogurt...
15. Room quality assurance
16. Pen placement
17. Corporate culture cannot be copied
18. What will you remember?
19. Strategy milestone: corporate culture
20. Hire for the personality and train for the skills
21. Corporate culture: hiring
22. Sorry, we have dropped your cake
23. Strategy milestone: shift of business model
24. Management contract
25. Strategic advantages
26. Quantifiable advantages of substantial brand equity
27. The most important assets are intangible
28. Brand extensions
29. Brand leadership
30. Competitive strengths
31. Conclusion
32. Thank you

Topics Covered

• Brief historical perspective of the evolution of the Four Seasons brand
• Strategy milestones of brand development
• Brand extensions as a way of leveraging brand power
• Brand leadership

Links

Series:

• Branding and Product Specialization in Hotels

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 14, 2009