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1. Introduction
2. Researching well-being in the UK
3. The poverty of affluence
4. Loneliness, powerlessness, lack of control
5. The frenetic pace of life
6. Anger and frustration
7. Alienation
8. The richer we are, the more anxious we become
9. A drawing made by a wealthy businessman
10. A drawing made by a successful builder
11. A drawing made by a female city banker
12. Our research mirrors lots of other studies
13. Why is there such a gloom in Britain?
14. Wealth in relation to happiness
15. Our obsession with happiness
16. The cult of happiness
17. The search for happiness
18. Bhutan: the country of gross national happiness
19. The location of Bhutan
20. The ex-king of Bhutan Jigme Singye Wangchuck
21. Off to Bhutan
22. The quest
23. What did I find?
24. The sights of Bhutan
25. Approaching the research project
26. Dasho Zangley Dukpa - vice chancellor
27. Chime Paden - director general
28. Tashi Choden - researcher
29. His Excellency - Minister Jigme Thinley
30. Other Bhutanese interviewees
31. The incentives
32. So, are the Bhutanese happy?
33. Degrees of happiness in Bhutan
34. Bhutanese are happy
35. The past and present of Bhutan
36. The past of Bhutan
37. The present of Bhutan
38. The government's responsibility for happiness
39. How is Bhutan achieving this?
40. Is it working?
41. The changing face of Bhutan
42. Bhutan is aware of the dangers
43. Is there anything to learn for the UK?
44. We know as much about happiness as Bhutanese
45. How can we reduce un-happiness?
46. Lessons from Bhutan and numerous other studies
47. Free ourselves from the hedonic treadmill
48. A sense of belonging
49. Involvement with community
50. Nurture our children
51. Play is an important part of well-being
52. Feel passion for what we do
53. An equitable distribution of wealth
54. Environmental respect
55. Respect for wisdom and experience
56. Stop grasping at happiness and living the moment
57. Why are we reluctant to achieve happiness?
58. Do we really want to be happy?
59. When was the last time you had a good laugh?
60. Thank you
61. References
62. Bibliography (1)
63. Bibliography (2)

Topics Covered

• Exploration and comparison of the relationship between wealth, values and happiness in the UK and Bhutan
• Historical and cultural developments in Bhutan which have led to a policy of Gross National Happiness (GNH)
• How GNH is translated into practice
• What lessons can we learn for the UK?

Links

Series:

• Qualitative Market Research

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008
• Archived on May 28, 2025