Printable Handouts

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Navigable Slide Index

1. Introduction
2. The Break Up
3. CK Prahalad "The Future of Competition"
4. Eric S Raymond "The Cathedral and the Bazaar"
5. You are in control
6. Yes, and
7. Make an offer
8. The results of the exercise
9. Set the scene
10. Make your customers look good
11. Create opportunity
12. Play
13. Understand the environment
14. Work at it
15. Love the 1%ers
16. Get vernacular
17. Make mistakes
18. Lower barriers
19. Let the mess show
20. Share your secrets
21. Be changed
22. Show the humanity
23. There are no rules
24. People do not want to participate

Topics Covered

• Market research used to happen before the product was developed, and it was done to customers
• Now major brands are creating the products and promotion in real time, and with their customers
• Examples of co-creation
• How to make it work for you

Links

Series:

• Qualitative Market Research

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008