Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
Printable Handouts
Navigable Slide Index
- Introduction
- The Break Up
- CK Prahalad "The Future of Competition"
- Eric S Raymond "The Cathedral and the Bazaar"
- You are in control
- Yes, and
- Make an offer
- The results of the exercise
- Set the scene
- Make your customers look good
- Create opportunity
- Play
- Understand the environment
- Work at it
- Love the 1%ers
- Get vernacular
- Make mistakes
- Lower barriers
- Let the mess show
- Share your secrets
- Be changed
- Show the humanity
- There are no rules
- People do not want to participate
Topics Covered
- Market research used to happen before the product was developed, and it was done to customers
- Now major brands are creating the products and promotion in real time, and with their customers
- Examples of co-creation
- How to make it work for you
Talk Citation
Cherkoff, J. and Moore, J. (2008, May 22). Co-creation rules [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 9, 2024, from https://doi.org/10.69645/FTJP3552.Export Citation (RIS)