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1. Introduction
2. Objectives of this presentation
3. Considering networks (1)
4. Considering networks (2)
5. Considering networks (3)
6. Definition of PCNs (1)
7. Definition of PCNs (2)
8. Why PCNs are particularly entrepreneurial (1)
9. Why PCNs are particularly entrepreneurial (2)
10. Why PCNs are particularly entrepreneurial (3)
11. What entrepreneurs' personal networks provide
12. Entrepreneurial networks as a process (1)
13. Entrepreneurial networks as a process (2)
14. Marketing development and networking
15. Importance of networks for marketing (1)
16. Importance of networks for marketing (2)
17. Networking and information gathering
18. Networking for confirmation and reassurance (1)
19. Networking for confirmation and reassurance (2)
20. Networking for confirmation and reassurance (3)
21. Entrepreneurial networking (1)
22. Entrepreneurial networking (2)
23. Quality and potential of the entrepreneurial PCN
24. Characterising personal contact networks (1)
25. Characterising personal contact networks (2)
26. Developing entrepreneurial marketing networks
27. Developing entrepreneurial networks
28. Inter-organisational relationships (1)
29. Inter-organisational relationships (2)
30. Summary (1)
31. Summary (2)
32. Summary (3)

Topics Covered

• An introduction to personal contact networks
• Significance of personal networks for marketing in the context of small to medium sized enterprises (SMEs)
• Inter-organisational relationships (IORs) as a logical development of PCNs

Links

Series:

• Qualitative Market Research

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on May 22, 2008