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Extended-form Case Study

Logistics: a case study of air cargo innovations in Alaska

Published on January 31, 2023   35 min

A selection of talks on Finance, Accounting & Economics

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Logistics: A Case Study of Air Cargo Innovations in Alaska presented by Dr. Darren Prokop, Professor of Logistics, University of Alaska, Anchorage.
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What is logistics? It is the art and the science of managing three constraints: time, physical space, and location. Every organization relies on logistics to some degree in order to conduct business. Organizations across the world may link up in a supply chain in order to meet some strategic goal. But it is logistics that will make or break that strategy.
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Logistics is about getting seven things right. Get the right item in the right quantity and in the right condition delivered to the right customer at the right time, in the right location, and do all of this at the right price.
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Logistics management is about flow, while supply chain management is about structure. For supply chain linkages to be viable, logistical flows are necessary. Think of it like a skeleton with a circulatory system. One without the other is not life-sustaining. The skeleton gives the body strength and the circulatory system gives it vitality. In this way, logistics and supply chain management have a symbiotic relationship. You simply cannot have one without the other. It is akin to tactical support for strategic goals.
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Logistical flows involve transporting raw materials, sub-assemblies, and final goods. Even people move in their role as operators, passengers or travelers. Transportation of intangible items include data and information, financial capitals such as money, credit, stocks and bonds, and property rights such as transfers of land titles, and intellectual property rights like patents, copyrights, and trademarks.

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