Share these talks and lectures with your colleagues
Invite colleaguesWe noted you are experiencing viewing problems
-
Check with your IT department that JWPlatform, JWPlayer and Amazon AWS & CloudFront are not being blocked by your network. The relevant domains are *.jwplatform.com, *.jwpsrv.com, *.jwpcdn.com, jwpltx.com, jwpsrv.a.ssl.fastly.net, *.amazonaws.com and *.cloudfront.net. The relevant ports are 80 and 443.
-
Check the following talk links to see which ones work correctly:
Auto Mode
HTTP Progressive Download Send us your results from the above test links at access@hstalks.com and we will contact you with further advice on troubleshooting your viewing problems. -
No luck yet? More tips for troubleshooting viewing issues
-
Contact HST Support access@hstalks.com
-
Please review our troubleshooting guide for tips and advice on resolving your viewing problems.
-
For additional help, please don't hesitate to contact HST support access@hstalks.com
We hope you have enjoyed this limited-length demo
This is a limited length demo talk; you may
login or
review methods of
obtaining more access.
- View the Talks
-
1. Marketing strategy roadmap: introduction to building a marketing plan
- Mr. Jean-François Denault
-
2. Overview of market research
- Mr. Jean-François Denault
-
3. Situation analysis
- Mr. Jean-François Denault
-
4. Developing a marketing strategy
- Mr. Jean-François Denault
-
5. Marketing strategy implementation and evaluation methods
- Mr. Jean-François Denault
-
6. Marketing metrics
- Mr. Jean-François Denault
-
7. Marketing in life sciences: healthcare services and healthcare digital products
- Mr. Jean-François Denault
Printable Handouts
Navigable Slide Index
- Introduction
- A bit about the presenter
- Implementation and control
- Implementation plan
- Example: OTC work
- Example of marketing strategy application
- Barriers to successful implementation - external
- Barriers to successful implementation - internal
- Control elements
- Implementation of control processes
- Example: Healthcare provider
- Barriers to successful implementation
- Upcoming talks
This material is restricted to subscribers.
Topics Covered
- Implementation and evaluation methods of market strategies
- Barriers to successful implementation
- External pressures
- Internal pressures
- Control elements
- Strategic objectives
Talk Citation
Denault, J. (2020, February 27). Marketing strategy implementation and evaluation methods [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved September 1, 2024, from https://doi.org/10.69645/XUNN7256.Export Citation (RIS)
Publication History
A selection of talks on Strategy
Transcript
Please wait while the transcript is being prepared...
0:00
Well, good day, everyone. Welcome to our next chapter where we
will be going over "Marketing Strategy, Implementation, and Control".
0:09
So as always, my name is Jean-Francois.
A bit about me,
I am an independent consultant,
an author with graduate degrees in communications,
consulting management, and an MBA specialized in the bio-industry.
Specialty in life sciences,
I've worked with clients in medical devices,
nutraceuticals, biotech, pharma, healthcare,
and experience in everything from the large pharma to
one-man start-ups and today's presentation is on implementation.
So our last module was on marketing strategy and what is important to understand here is
that the implementation and control elements of your marketing strategy
are going to be essential to measure if you have a successful strategy.
0:53
So today, in implementation and control,
we'll be looking at how executing
your marketing strategy is often more
challenging than just preparing the strategy itself.
So implementation, what is it?
It's a series of steps to reach your goal, a practical approach,
a real-world application of your plan and it is also
a realistic assessment of how you'll deal with roadblocks.
Whereas control are the metrics you use to measure
your actions in a framework to know when you need to adjust.
We'll be looking at control from a high-level perspective in this module,
and the next module will be all about control mechanisms and what are
the different metrics you can use to measure your success.
1:40
Implementation plan. The way I build them,
and we'll see one of the example in a few slides,
has seven key elements in it.
The strategic objective that is being targeted,
the list of activities that you will need to implement,
who is responsible for each activity?
A description of the resources allocated for each activity,
very important because an activity without those barriers,
with that framework around the resource allocated cannot function properly.
There is also a timetable,
and that timetable details how each marketing activity,
when, how it will occur and it serves two purposes.
It serves as a motivation agent, telling people,
who will be doing what and when they have to be ready for it,
but it also serves as a framework to measure,
are we off schedule?
Are we late? Is this strategy still on track?
So it serves a very important purpose.
There's also information on how activities will be implemented
and some control elements to detail note see,
has each activity been successful?