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Printable Handouts
Navigable Slide Index
- Introduction
- Structure of the lecture
- Overview of terms in the talk (1)
- Overview of terms in the talk (2)
- Channel of distribution/marketing channel
- Types of distribution channel
- From producer to consumer
- Business to business and service channels
- Intermediaries
- Retailers (1)
- Retailers (2)
- Channel strategy
- Distribution intensity
- Vertical marketing systems
- Logistics and supply chain management (LSCM)
- Grocery supply chain development
- The fashion supply chain
- Channel relationships
- Franchising as a marketing channel
- Franchising: definitions (1)
- Franchising: definitions (2)
- Why franchise?
- Market and partner selection
- Franchise relationships
- Support mechanisms in franchising
- Power and control in franchising
- Summary
- References (1)
- References (2)
- References (3)
This material is restricted to subscribers.
Topics Covered
- Channels of distribution/marketing channels
- Types of distribution channel: consumer, B2B, service
- Channel intermediaries
- Retailers: ownership and format
- Distribution intensity
- Channel strategy
- Vertical marketing systems
- Logistics and supply chain management
- Grocery and fashion supply chains
- Channel relationships
- Franchising as a marketing channel
- Franchise market and partner selection
- Franchise relationships
- Support, power and control in the franchise channel