Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Structure of the lecture
3. Overview of terms in the talk (1)
4. Overview of terms in the talk (2)
5. Channel of distribution/marketing channel
6. Types of distribution channel
7. From producer to consumer
8. Business to business and service channels
9. Intermediaries
10. Retailers (1)
11. Retailers (2)
12. Channel strategy
13. Distribution intensity
14. Vertical marketing systems
15. Logistics and supply chain management (LSCM)
16. Grocery supply chain development
17. The fashion supply chain
18. Channel relationships
19. Franchising as a marketing channel
20. Franchising: definitions (1)
21. Franchising: definitions (2)
22. Why franchise?
23. Market and partner selection
24. Franchise relationships
25. Support mechanisms in franchising
26. Power and control in franchising
27. Summary
28. References (1)
29. References (2)
30. References (3)

Topics Covered

• Channels of distribution/marketing channels
• Types of distribution channel: consumer, B2B, service
• Channel intermediaries
• Retailers: ownership and format
• Distribution intensity
• Channel strategy
• Vertical marketing systems
• Logistics and supply chain management
• Grocery and fashion supply chains
• Channel relationships
• Franchising as a marketing channel
• Franchise market and partner selection
• Franchise relationships
• Support, power and control in the franchise channel

Links

Series:

• Principles of Marketing

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on November 9, 2014