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Prof. Anne Marie Doherty University of Glamorgan, UK1 Talk
Anne Marie Doherty is Professor of Marketing at Glamorgan Business School having previously held posts at the University of Ulster and Aberystwyth University. She has published widely on international retail marketing and management, specifically in the areas of market entry mode strategy, franchising, divestment, fashion marketing and consumer behaviour towards... read moreinternational retailers. She is Associate Editor of the Journal of Marketing Management and has been a recipient of the European Journal of Marketing Outstanding Reviewer of the Year Award. Her work has been published in journals such as the Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review and the Journal of Marketing Management. Her textbook International Retailing is published by Oxford University Press. Prof. Doherty is a member of the Academy of Marketing Executive Committee and Deputy Chair of the Academy of Marketing Research Committee. She is in her second term of office on the Chartered Institute of Marketing’s Academic Senate. She will Chair the Academy of Marketing’s Annual Conference on the theme of ‘Marketing Relevance’ in July 2013.