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Printable Handouts
Navigable Slide Index
- Introduction
- Introduction of the speakers
- Encroachment (1)
- Encroachment (2)
- The encroachment framework (1)
- The encroachment framework (2)
- Six types of new products & services
- Immediate high-end (1)
- Immediate high-end (2)
- Immediate low-end
- New attribute high-end
- Fringe market low-end (1)
- Fringe market low-end (2)
- Detached market low-end
- New market high-end
- The encroachment framework elaborated
This material is restricted to subscribers.
Topics Covered
- New products can take market share
- New attributes can be introduced
- The encroachment framework
- Six types of new products & services
- Immediate high-end
- Immediate low-end
- New attribute high-end
- Fringe market low-end
- Detached market low-end
- New market high-end
- Core attribute performance vs. New attribute performance
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Talk Citation
van der Rhee, B. and Schmidt, G. (2014, July 8). The encroachment framework 1 [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 6, 2024, from https://doi.org/10.69645/KRDH8988.Export Citation (RIS)
Publication History
The encroachment framework 1
Published on July 8, 2014
12 min