• Background on Strategic Retailing
• 45 min
  1. An overview of strategically-focused retailing: opportunities and challenges

  • Prof. Joel R. Evans
• Globalization and Retailing
• 29 min
  2. Foreign retailers in China: the first ten years

  • Dr. Lisa Qixun Siebers
• 50 min
  3. Global consumers and in-store promotions

  • Prof. Don E. Schultz
• Consumer Behavior in Retailing
• 19 min
  4. Online customer experience in e-retailing

  • Ms. Donna M. Iucolano
• 27 min
  5. Sensory cues and shoppers’ touching behaviour: the case of IKEA

  • Prof. Bertil Hultén
• 29 min
  6. The helpfulness of user-generated product reviews: a retailer’s perspective

  • Dr. Yue Pan
• Retail Operations and Merchandising
• 46 min
  7. The role of logistics within a retailing strategy

  • Prof. Leigh Sparks
• 40 min
  8. Customers, retail agglomerations and urban place marketing

  • Prof. Christoph Teller
• 36 min
  9. Retail buying: better purchasing and inventory control

  • Dr. Susan S. Fiorito
• Optimizing a Retail Strategy
• 35 min
  10. Optimizing a retail strategy: integration, analysis, and adaptation

  • Prof. Joel R. Evans

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Content
3. Definitions
4. Trends in international retailing
5. Market development of foreign retailers in China (1)
6. Market development of foreign retailers in China (2)
7. Customer-orientated retail positioning
8. Ethnocentricity versus empowerment
9. Localisation
10. Successful localisation strategies in China
11. Relationship between stages & form of process
12. Framework of foreign retailer expansion in China
13. The dynamic changes of Chinese consumers
14. A future perspective
15. Six ways to innovate retail business models
16. Antecedents, activities and outcomes
17. References (1)
18. References (2)

Topics Covered

• International retailing
• Retail internationalisation
• Opening of China’s retail sector
• The WTO agreement
• Institutional changes in China’s retail sector
• Retail expansion strategies in China
• Customer orientation
• Ethnocentricity versus empowerment
• Localisation strategies
• Impacts of culture
• Theoretical implications
• Dynamics of Chinese consumers
• Future research

Links

Series:

• Planning and Implementing a Retail Strategy

Categories:

• Global Business Management

Talk Citation

Publication History

• Published on December 1, 2013