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Dr. Lisa Qixun Siebers Nottingham Trent University, UK1 Talk
Lisa Qixun Siebers is a Senior Lecturer in Marketing at Nottingham Business School, Nottingham Trent University. She earned a BSc. in industrial economics in Liaoning University in China, an MBA from the University of Leeds, UK, and a PhD on retail internationalisation from the University of Brighton, UK. Her research... read moreinterests are in the areas of retail internationalisation, hybridisation management practices and Chinese investments in Africa. Her book Retail Internationalization in China – Expansion of Foreign Retailers was published in August 2011 by Palgrave Macmillan; and her articles have appeared in Journal of Business Strategy and Journal of Strategic Marketing.