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Printable Handouts
Navigable Slide Index
- Introduction
- Unpacking global strategy
- Prioritization across SBUs/product lines
- Globalization of Marriott
- Prioritization across business units
- Prioritization across country-markets
- Where in the world should Walmart go?
- Walmart's globalization
- Explaining Walmart's choices
- Haier entering the U.S.
- Strategic importance and ability to exploit
- Entry strategies overview
- What entry modes should Walmart choose?
- Walmart entry strategies
- Entry strategies: to go alone versus partner?
- Managing partner risk in cross-border alliances
- Adaptation
- McDonald’s in India
- Degree of local adaptation
- Speed of local and global expansion
- Starbucks Coffee in China
- Summary
- Thank you
This material is restricted to subscribers.
Topics Covered
- Unpacking global strategy
- Prioritization across SBUs/product lines, business units and country-markets
- Strategic importance of markets and the ability to exploit them
- Entry strategies
- Managing partner risk in cross-border alliances
- Degree of adaptation
- Speed of local and global expansion
- Examples including: Globalization of Marriott, Wal-Mart choice of markets and entry strategies
- Haier entering the U.S.
- McDonald’s in India
- Starbucks Coffee in China
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Talk Citation
Gupta, A.K. (2018, December 30). Globalization of market presence [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved December 6, 2024, from https://doi.org/10.69645/TNCZ2795.Export Citation (RIS)
Publication History
A selection of talks on Global Business Management
Transcript
Please wait while the transcript is being prepared...
0:00
Hello, this is Anil Gupta,
I'm Michael Dingman chair in Strategy and Globalization at the Smith School of Business,
the University of Maryland.
This presentation focuses on the specific logic that should
guide companies as they embark on the globalization of their market presence.
Just to locate this particular topic within
the broader concept or broader framework of global strategy,
let's look at the framework that I advocated in
a companion presentation called "Going Global, Foundational Ideas".
0:41
So here what I see is that when we think
about global strategy or taking a company global,
we should look at it as a multidimensional task,
three main components of the strategy task and then of course in the middle,
globalization of organization and mindset.
The three main strategy components being globalization of the front-end,
which is the customer facing end,
or what I say globalization of market presence.
Second globalization of the value chain,
that's let's say the back-end or the backstage activities.
And third is globalization of capital base.
A company could be highly globalized on all three,
not globalized at all on all three,
or globalized in different ways on each of these three dimensions,
or globalized more in one and less in the other.
But here, in this presentation,
I focused exclusively on the task of globalizing the market presence.