• Background on Strategic Retailing
• 45 min
  1. An overview of strategically-focused retailing: opportunities and challenges

  • Prof. Joel R. Evans
• Globalization and Retailing
• 29 min
  2. Foreign retailers in China: the first ten years

  • Dr. Lisa Qixun Siebers
• 50 min
  3. Global consumers and in-store promotions

  • Prof. Don E. Schultz
• Consumer Behavior in Retailing
• 19 min
  4. Online customer experience in e-retailing

  • Ms. Donna M. Iucolano
• 27 min
  5. Sensory cues and shoppers’ touching behaviour: the case of IKEA

  • Prof. Bertil Hultén
• 29 min
  6. The helpfulness of user-generated product reviews: a retailer’s perspective

  • Dr. Yue Pan
• Retail Operations and Merchandising
• 46 min
  7. The role of logistics within a retailing strategy

  • Prof. Leigh Sparks
• 40 min
  8. Customers, retail agglomerations and urban place marketing

  • Prof. Christoph Teller
• 36 min
  9. Retail buying: better purchasing and inventory control

  • Dr. Susan S. Fiorito
• Optimizing a Retail Strategy
• 35 min
  10. Optimizing a retail strategy: integration, analysis, and adaptation

  • Prof. Joel R. Evans

Printable Handouts

PDF

Navigable Slide Index

1. Introduction
2. Research direction
3. Sensory marketing in the 21st century
4. Mainstream marketing
5. Retail personalities
6. Retail environments in practice
7. Sensory channels
8. Research question
9. The human senses in theory
10. The sense of touch
11. The sense of sight
12. Good design
13. Lighting
14. The sense of smell
15. The human senses in practice
16. Experimental design
17. Manipulation of POP
18. Data collection
19. Manipulation check
20. Findings - sensory cues and time at POP
21. Findings - time at point-of-purchase & purchasing
22. Findings - sensory cues & touching time
23. Findings - touch and probability of purchase
24. Findings - touching time & total sale
25. Theoretical implications
26. More theoretical implications
27. Managerial implications
28. What appeals to the human senses?
29. Thank you

Topics Covered

• Sensory marketing in the 21st century
• Mainstream marketing
• Retail personalities
• Retail environments in practice
• Sensory channels
• The human senses in theory
• The sense of touch
• The sense of sight
• Design and lighting
• The sense of smell
• The human senses in practice
• Experimental design
• Experimental findings
• Theoretical implications
• Managerial implications

Links

Series:

• Planning and Implementing a Retail Strategy

Categories:

• Marketing & Sales

Talk Citation

Publication History

• Published on December 1, 2013
• Reviewed on April 30, 2017