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- Background on Strategic Retailing
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1. An overview of strategically-focused retailing: opportunities and challenges
- Prof. Joel R. Evans
- Globalization and Retailing
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2. Foreign retailers in China: the first ten years
- Dr. Lisa Qixun Siebers
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3. Global consumers and in-store promotions
- Prof. Don E. Schultz
- Consumer Behavior in Retailing
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4. Online customer experience in e-retailing
- Ms. Donna M. Iucolano
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5. Sensory cues and shoppers’ touching behaviour: the case of IKEA
- Prof. Bertil Hultén
- Retail Operations and Merchandising
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7. The role of logistics within a retailing strategy
- Prof. Leigh Sparks
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8. Customers, retail agglomerations and urban place marketing
- Prof. Christoph Teller
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9. Retail buying: better purchasing and inventory control
- Dr. Susan S. Fiorito
- Optimizing a Retail Strategy
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10. Optimizing a retail strategy: integration, analysis, and adaptation
- Prof. Joel R. Evans
Printable Handouts
Navigable Slide Index
- Introduction
- The Zarb School of Business
- Outline of the talk
- Success means always moving forward
- Strategic planning is ongoing
- Do a SWOT analysis regularly
- The value creation process
- Enduring business principles
- Integrating the retail strategy
- Valuable insights from Charles Redfield
- The retail budgeting process
- The keys to a superior total quality program
- Analyzing the retail strategy
- Benchmarking
- Types of benchmarking
- What is gap analysis?
- Utilizing gap analysis
- Conducting an assessment
- Retail auditing process
- A retailing effectiveness checklist
- The strategic profit model
- Deploying ratio analysis: some examples
- Deploying ratio analysis: some conclusions
- Promotion and the hierarchy of effects
- Adapting and looking to the future
- A short- versus long-term planning pyramid
- Scenario analysis
- Implementing scenario analysis
- Contingency planning
- Planning for uncertainty
- Integrating and adapting prices
- Scrambled merchandising
- A.T. Kearney's global retail development index
- Being proactive in the relationship era
- Exceeding customer expectations
- Online resources
- Contact information
This material is restricted to subscribers.
Topics Covered
- Ongoing nature of strategic planning and SWOT analysis
- Value creation process
- Integrating the strategy
- Budgeting process
- Keys to superior total quality
- Analyzing the strategy
- Benchmarking
- Gap analysis
- Assessment
- Retail auditing process
- Effectiveness checklist
- Strategic profit model
- Ratio analysis
- Promotion’s hierarchy of effects
- Looking to the future
- Scenario analysis
- Global retail development index
- Relationship era
- Online resources
Links
Series:
Categories:
Talk Citation
Evans, J.R. (2013, December 1). Optimizing a retail strategy: integration, analysis, and adaptation [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved October 16, 2024, from https://doi.org/10.69645/NUFC9436.Export Citation (RIS)