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Printable Handouts
Navigable Slide Index
- Introduction
- Agenda
- Definition
- Above and below-the-line
- Key trends: 'push' versus 'pull'
- Key trends: some issues
- UK adspend by medium: 2009 vs. 2010
- Mass media strategy
- Mass media strategy decisions
- Media strategy: choosing between classes
- Intra-media choice amongst vehicles
- Key issues to consider
- Web advertising
- Newspaper formats
- TV
- B-Live radio
- Billboards
- Cinema
- Synergy
- Summary
- Thank you
This material is restricted to subscribers.
Topics Covered
- Definition and scope of mass media
- Key trends
- Mass media strategy
- Types of media
- Web
- Press
- TV
- Radio
- Billboards
- Cinema
- Synergies between media
Talk Citation
West, D. (2012, January 1). Mass communications [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved November 9, 2024, from https://doi.org/10.69645/LSME2674.Export Citation (RIS)